- There's a lot of different things
you can tweak on your channel
to really help grow the subscribership
and Evan has over one million subscribers,
and today he's gonna share with you
one of the things that he changed
that not a lot of people do on their channel
that really made a big impact
on the amount of subscribers he was earning.
That's coming up.
Hey guys, my name is Tim Schmoyer
and welcome to Video Creators.
This channel's all about helping you
grow your YouTube body so you can spread
a message that reaches people and changes their lives.
You start doing that at millions of subscribers,
millions of views a month, you really impact
and make a difference in a lot of people's lives.
And so, this is video number nine
in a ten part series we're doing with Evan
about all the tips, tricks, tactics, and strategies
he used to grow his channel to a million subscribers
so you can do so also.
So if you need to need to start back
in video number one, you can click
the card that pops up around here
or link down below and go start
and get the whole context of this whole
free course that we're doing for you guys here.
What did you do on your channel,
one of those things that made a big difference
that not a lot of people think about?
- One of the things that I had a hard time with
was the best practice of channel trailers.
Everybody tells you you need the channel trailer.
And that's the video that appears
on the home page of your YouTube channel
when somebody's not subscribed to your channel
and it's meant to be a commercial.
And the best advice typically is,
tell people, tell them the value you're gonna bring out,
tell them how often you make videos.
- Introduce them to your story.
- Yeah, like welcome, hey, I'm whatever,
here's my channel, here's what I do.
I don't think that works.
I think it works, but I think it can be better.
What I did that had a huge impact was,
instead of making a channel trailer like that,
I took my best converting video
from views of subscribers that was a popular video
and I made that my channel trailer.
So the idea is, most people don't find your YouTube
homepage just by going to YouTube homepage, right?
They find it from a video, so you watch one of Tim's videos,
like wow, this guy Tim, it's like yeah, pretty cool guy,
I'm gettting some good content, getting some love.
I'm gonna leave a good comment down below on this video.
(laughs)
And then you might watch another one
'cause suggested is all down the side.
But then at some point you're probably
going to click on Tim Schmoyer's name
and go to his YouTube page.
Some people don't, some people just subscribe
right from the video, but a lot of people
will go check out your YouTube page.
At the top is that video.
That is your chance.
And what I did was, if you take the highest
converting video, my thesis going in was,
if somebody watches one of my videos
and they like it enough to click on my name
to go to my homepage,
and then they watch my highest converting video,
chances are I'm gonna convert that person to subscriber.
And so I think for the most part
channel trailers are boring and are too much of a sales job.
This is why you need - Rather than just
- To subscribe to my channel. - content value.
Think about your own experience,
when you subscribe, why did I subscribe to Tim's channel?
I watched a video, like okay, this guy's interesting,
good points.
I learned a lot of my early YouTube tips from this guy,
like I'm getting started,
I want to learn how to build my channel,
I type in YouTube growth and his videos comes up.
And I watch one, I like this guy, Tim.
I watch another one then I subscribe.
And that's I think the pattern for most people.
I don't think the channel trailer pitching your channel
actually does much to move the needle for people.
So what I recommend is going to your analytics,
see which one of your more popular videos
is leading to the most subscribers for you.
And make sure that it's reflective of the type of content
that you're gonna put out,
and then make that your channel trailer.
Bonus is you don't have to do any extra work,
you don't have to film a whole new video.
Right, you don't have to film your whole
about story all over again.
You already have that video created.
And if you have a more popular one,
then that becomes the number one video each time
and you'll see a huge uptick on the people
who subscribe to your channel.
- So by converting, you mean views to subscriber ratio.
And so it may not have a lot of views,
but it's getting a lot of subscribers
when people do watch it.
So that's one think you're taking into consideration, right?
- Yes, as long as it's still reflective of the channel.
- That's the next thing I was I was gonna say, yeah.
My family's channel has a video of like ten million views,
but it's not anything about what our channel is about.
- So I wouldn't put that one there.
Sometimes people are just tempted to just put
their top video with the most views there,
One, it may or may not represent
your content well, may or may not convert well,
but also if it's your top performing video,
the chances are likely, like that's the video they just saw,
and now they're checking out your channel.
It's more than probable versus any other video
on your channel anyway.
So putting some of those things into place
like looking at the metrics, and doing a gut check,
how well does this represent the value
I want to provide on my channel using that instead?
The way I would you recommend you guys test this,
is that you go to your analytics,
click on subscribers on the left side bar,
you can see right there where people
are subscribing from your channel.
Like from the watch page.
In this case we're looking at the channel page,
the channel subscribe button.
Maybe if you look at what it's at right now,
and what percentage of your traffic
and your subscribers is coming from that.
Then try some of these other things.
Or maybe another idea completely that you have
you wanna test out and run it for a month
or two, or three, and see how that number
on the front of your channel converts better
into a higher percentage of your subscribers
coming from your channel page versus lower,
and that's exactly what ...
The data doesn't lie, you can just test this.
All these different little tactics
really add up to make a big difference
to get you to a million subscribers.
But in video number ten,
and when you click and watch that one.
Because here we're gonna talk about
one of the biggest things that really makes a difference.
And Evan's gonna share with you about
his story with that coming up in this next video.
So if you go back to the first video,
watch the whole series, and then click that last video,
go to video number ten, and we'll see you there.