so i'm going to show you four different designs and there are going to be some things inherently
wrong with those designs and if you've been listening to my content throughout the days weeks
and months you might be aware of what is actually wrong with each design and you can test yourself
as we go through the video so here we have a nice business card layout and i'm gonna tell you there
are two main things wrong with this design so dive deep into that knowledge that you've been learning
on the internet and anywhere else about graphic design think about the principles think about
just the basics of a design layout what do you think is wrong with this business card
so firstly we're gonna address a very useful and a very important design
principle that i keep talking about in this channel and that's hierarchy
notice how each line of text here is exactly the same i mean in terms of the weight in terms of
the font in terms of the size it's all the same if we move on to the next version as you can see here
i have my name in the most bold and large format possible and then we go down a bit lower to the
title and then the rest of the information is the smallest and the thinnest this is hierarchy
and it does wonders on a design such as a business card as it gives interest and intrigue but it also
displays information in importance but there is one more thing wrong with this design can
you work out what is actually wrong here what's going on that doesn't look correct so to speak
if we move on to the next stage as you can see here i've given you some guides around
the edges and i've actually changed now i'm the format of the layout in the middle as you
can see before and after now my text and this motif here are completely aligned in the center
before it was kind of off to one side and especially with business cards this is really
crucial because you don't want your content too close to the edges best to keep things you know
into the middle like so okay so design number two is a poster and we have a fresh looking cactus
here for you guys so on this design there are three main things that need addressing or changing
well actually there's two really important things and there's one kind of less important thing
so what do you think is going on here and what would you change if you were the designer
right off the bat this the color here of this title it clashes too much with the background and
it's almost unreadable if i zoom out a tiny bit kind of it almost dissolves into the background
so the first change that i made was to bring this to a white which is kind of in line with the rest
of the tones of the poster it's kind of neutral tones you could also even grab the title here
and make it a tiny bit lighter than the background color
like so but again of course it's up to you so we've got the title address and sorted out here
what do you think can be changed on this poster what else is really annoying you to look at
there are two more things but i think one of them is more obvious
if you said the layout of this content here and maybe here are not suitable or not aligned then
congratulations that is the correct answer so here i've aligned everything down this left edge here
and then i've put this to the bottom right which is a kind of
contrasting line here so you read come down bang like that so this obviously looks a lot neater
and it's a lot easier going on the ice so there's one more slight adjustment that
probably should be made but it's not crucial what do you think that is
so the focal point is obviously this cactus here and i personally think it's slightly too large you
know there's not enough negative space and it's kind of cramped so let's have a look at the final
design so i've made it a bit smaller just got more room to breathe around the edges
and against the title and as you can see this was the first design and this is the finished design
so we have here a pretty fresh looking appetizing landing page i'm gonna tell you there are two
main problems with this overall design if you were the art director of a company and a designer
gave you this proposal as a design what would you say and what would you change so for those of you
who have been tuning into my typography videos you're gonna know that i always say limit your
fonts down to two fonts or maybe three at a stretch how many fonts are going on here
so we have look we have these two here
this is all different and there's at least four fonts going on in this design
so we have addressed that and the fonts are a lot more streamlined and there's a lot more
symmetry going on in terms of the font use too many fonts confuse the design it just
induces a kind of distasteful response in the viewer but yeah there's one more
thing in this design that i think should be changed can you work out what that is
well here we have a finished design and i've made some balance by setting up these two different
locations of text and call to actions as you can see if you run a line down the center
the content is now balanced on each side i also like this line of food running through
the middle like this it's a really nice design it's visually pleasing and i would guess that
you guys agree too so for those logo designers who are watching today's video let's have a look
at the final example today so again there are two main issues with this design what do you
think is wrong with this square solutions logo design okay so firstly we're going to address
this here the logo type so i've given you a clue for this one what do you think is
wrong with this logo type this one is kind of a personal preference kind of matter
but i do think you'd agree with me after you see the next revision so here we have the use
of contrast in the logo type we have a thick sans serif and then we have a thin sans serif
and so utilizing contrast in the logo type is just an easy way to make a visually appealing design
but there's one more issue with this logo and it's a pretty serious one as well can you work
out what it is i'll give you another clue it's more to do with the actual logo symbol here
so the next issue is that these lines are too close together and too thin
so when the logo scaled down it's not going to look that good or even recognizable for that
matter so if you were designing this logo i would suggest you need to redesign it to look more like
this and as you can see i've laid both examples here as a scaled down version and it's quite easy
to see how this design gets lost on say a business card so i'm sure you're going to agree that this
design looks 10 times better than the original one so yeah let me know if you like this style of
video and i've been talking for quite a long time my voice is getting a bit hoarse but these are the
kind of things that you want to think about when you're designing something and it's just a case of
reverting back to those graphic design principles that i keep telling you guys about contrast
hierarchy line alignment and so on but yeah if you want to learn something else about graphic
design do click a video on screen and until next time guys design your future today peace
you