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What's up, everyone. Welcome back to my channel, the best place for new coaches, content, creators,
and entrepreneurs in today's video. I really want to share with you the must have foundational
things that you need in your business. If you want to make your first $10,000, especially
if you're selling on Instagram. Now last week, I posted a video where it was more of a Q
and a style where I walked through the journey of how I made a million dollars in 10 days
with my course launch. Now, luckily for you making your first $10,000 is a lot easier,
a lot more simple and a lot less complicated than making your first million. That's why
if you're interested in learning the foundational things that you must have in your business
to make that $10,000, then keep on watching. All right. So the very first thing that any
business should have, especially if you want to make your first 10 K within selling on
Instagram is really being crystal clear on who you serve.
And this is actually something that I teach in my paid program. The boss Graham Academy,
where within the first 30 days, I'm already walking through my students on creating that
ideal client profile. And this is something that I have in my own business and that I
reference all the time. It's essentially a document that really paints the picture of
who exactly you are trying to serve within your community and within your pay products
and services, who essentially would be a perfect fit for whatever you sell. A saying that I
really love is when you speak to everyone, you speak to no one and a really big mistake
that I see a lot of new entrepreneurs do is they try to literally sell their products
to every one that comes through their Instagram. But the reality is, is when you're creating
your content, when you're hopping on Instagram stories, when you're creating your messaging,
your captions, your sales page, everything, you really need to have that one specific
person in mind.
And you need to know certain elements about that person. For example, in my documents,
I have an overview of who my ideal client is. They're millennials. They're a certain
age. These are things that they're motivated by. These are their pain points. These are
their values and everything, but I also dig a little deeper, so that it's easier for me
to understand the holistic view of that person. For example, in my audience, I answer the
question of what are their goals for me, a lot of people who follow me their goal is
to make money online. Their goal is to use Instagram. Their goal is to become an online
coach. Their goal is to leave their corporate job. There's a lot of goals that I'm aware
that my ideal client is going through, but also I understand their values as well. So
not only do I know what their goals are, I also know what they're motivated by and what
they care about.
A lot of the people who follow me are money motivated. They value freedom. They value
autonomy and independence. These are things that I know my ideal client cares about, and
it's really important that you know, these things as well, because it's really going
to help you craft your content strategy on Instagram. And it's really going to help you
create those Instagram stories. It's going to help you create your sales pages and everything
required in order to make people feel like you completely understand them. And also that
you share the same values. The next section within my ideal client profile that I have
is their challenges and their pain points. So throughout their journey, what are some
challenges that your ideal client is currently facing? For me? I know the challenges that
maybe some of you guys are facing is you guys are burning out creating content, or you're
not getting the amount of vanity metrics that you're hoping to get, or your business isn't
really getting any clients or customers.
I'm highly aware of what my ideal clients are going through as challenges. And I also
know what their pain points are. These are pain points that have, and because of these
challenges, right? What are the pain points that your ideal client is currently feeling
or expressing because of all the roadblocks that are faced in front of them. And like
I said earlier, these things can really help you craft a very compelling messaging within
your content strategy, your caption writing, the way that you show up on Instagram stories,
how you pitch and position your offers, knowing this information is literally key. And I highly
recommend you doing a little bit of market research. If you're not clear on what the
challenges and pain points that your ideal client is currently facing. All right. Now,
the next thing that you also want to keep in mind of when you're creating that ideal
client profile, or even when you're just sitting there and thinking about your ideal client,
it is the objections that they might, they have, that's preventing them from buying your
products and your services, and also the role that they play and other people play in their
purchasing process or purchase decision.
So for me, if I know that the objective shin that my ideal client has is they think that
the boss Graham Academy is too expensive, or they're worried that they're not going
to make their money back. Well, that's going to change the way that I show up on Instagram.
I'm gonna change some of my content. If I, I know that people are afraid that they're
not going to make their money back with the program, then Hey, maybe I'll create a separate
Instagram account like this one where I literally show all of the wins and all the money that
my students are making. Thanks to the boss Graham Academy. Or even if you don't create
a separate Instagram page for your products and services, maybe it's something that you
also embed inside your own content, just like how I've done right here, whatever it is.
It's really important that you have a really good pulse on the type of objections that
your ideal client is having.
So that again, it can help you craft your Instagram strategy a lot better. Another thing
that's also important is understanding the role that your ideal client plays or that
other people play in the purchasing process. So in my case, I know for a lot of my audience
members, they are the sole decision maker, but they may show my program or my offer to
their boyfriend or girlfriend. That's going to help the make that decision. Another thing
to mention is especially right, if you are someone whose target audience is moms or someone
who's a dad or someone who's in a marriage that it's also important for you to understand,
Hey, maybe before Mary makes a purchase, she might consult her husband or vice versa. And
this is also something that you might want to embed in your sales, or also the way that
you do your sales calls or do whatever it is on your email marketing or your Instagram,
whatever it is to help combat that objection, or to help Mary make a better decision with
her husband of whether or not your products and services would be right for them, whatever
it is having this ideal client profile can really change the game of understanding how
to create your content on Instagram.
But beyond that, how did your email marketing, how to do your sales page, how to show up
on the sales call, how you handle objections. It can be really helpful. The moment that
you are crystal clear on who exactly would be a perfect fit for your products and services
and understanding everything about them. Now, if what you're learning seems interesting
to you so far, and you want to dive deeper on this topic specifically on how to create
content that builds demand. I highly recommend that you check out my free training over here,
over@wwwdotfollowerstoclients.com in that training, I go way more in depth on the tactics
that you need to implement in order to turn your followers into clients and create content
that can really help you prime your followers to become buyers for your products and services.
Again, that's www dot followers, declines.com. Link is in the description and in the comment
section below now moving onto the next tip that I have, that will help you make your
first $10,000, especially if you're selling on Instagram.
And that is making sure you have an offer that communicates the value of your product
really, really well. Now for a lot of people, they might be confused as to the difference
between a product and an offer. And to sum it up for you, a product is basically a solution
to a problem. And for me, my product is the boss Graham Academy. It's a 90 day program
that helps new coaches turn their followers into clients. That's what my product is, but
what your offer is, is all the added benefits and features and everything that make your
product super enticing. That is the actual offer. And within your offer, there are certain
things that you need to keep in mind. There are the features, there are the benefits,
and there's also the value specifically the price to value comparison. And so let me break
down each of these three things that you need to have within your offer in order for you
to sell your product.
So the first thing we'll talk about is features features is essentially what is exactly inside
your product. So for me, inside the boss' Graham Academy, we have over 50 video lessons,
50 worksheets. We have a Facebook community. We have over 10 bonuses ranging from legal
stuff, accounting, NLP sales, so many different bonuses that are included inside the box Graham
Academy. These are the features that are inside my product. Now, after you've nailed down
the features of your product, the next thing that you want to keep in mind of is the benefits.
This is the most important thing when it comes to your offer, because at the end of the day,
people don't really care about how many video lessons there are, how many worksheets, how
many hours of content, all those things, what they care about is the benefits, including
the results that they might get from being a part of your program, buying your service,
investing in your product.
These are things that people truly, truly care about and why people decide to buy things.
And you really need to understand what are the benefits of people buying your product.
So in my case with the boss Graham Academy, let's say by the end of the 90 days, Mike
students have pain clients. They make their first five K to 10 K month. They are able
to have skills that they can take onto any niche that they choose within the coaching
industry. They're also able to create lifelong relationships and collaboration partnerships
with other students and myself. There are so many different benefits from joining this
program. On top of that, my students are also able to quit their nine to five, thanks to
the income that they're earning from the boss Graham Academy. They're able to feel more
confident with selling and all these things. And so for you with your product and service,
it's really important that not only do you focus on the features, but you really double
down on explaining what the benefits are for people to invest in your products and services,
especially when you're selling through social media.
These are things that people really want to see and understand, especially if you're not
seeing people face to face. And all they're relying on is the things that you put out
there on social media that you put on your sales page, and that you say through the sales
call. So it's really important that you really nail down the benefits that your products
and services are offering to your ideal clients. Now, at this point in the video, I'm feeling
that maybe some of you guys might be skeptical. You might be thinking, Oh, you keep using
boss Graham Academy. As an example, obviously this program is easy to sell because it teaches
people how to make money, blah, blah, blah, blah. Well, I'm going to show you a much simpler
example. So let's say Jeep, the car, right? Well, the product is the Jeep itself. The
features of the Jeep could be the mileage that it sports, whether the gears are sport
motor, not the tires that it has, the color assortment, whatever it is, that is the features,
right?
But the benefits of the Jeep may be the fact that when you drive a Jeep, you just feel
more adventurous and therefore you feel more confident. And the best part of having a Jeep
is that it doesn't break the bank compared to other sport or your cars. That's the benefit.
And when you look at ads for cars like the Jeep, it's usually not so much about the features,
but it's really about these benefits, really look at any marketing campaign and you'll
notice any company, whether it's online or offline brick and motor doesn't matter. They
always drill down the benefits that the consumer will get from brining, that product or service,
which leads me to the next point, when it comes to creating a compelling offer. And
that is the price to value ratio with all of the features and the benefits of your product,
what is the actual price of it?
What is the investment of it? And by the time that your prospects see the price, because
you're so good with positioning your product as the best product on the market, whether
that's what the features and the benefits, the price and the investment should be a no
brainer to them, it should be something that they're like, Oh my goodness, I'm getting
so much value with this price that they are going to say. Yes. And so that's why it's
even more important that you really drill down the value that people are going to get
from investing in your products and services. And also taking that time to do a little bit
of market research on what your competitors are also offering so that you can understand
what your pricing could look like as well. And as a bonus tip, especially for those of
you who are just starting out, I highly recommend if you don't really have a product or service
in mind yet that you start with high ticket services.
And I dive deeper about that in this video right here, where I walk through my journey
of how I was able to monetize my business, starting with one-on-one services top of that.
If you don't want to watch the YouTube video and you want to dive deeper on this subject,
then again, definitely check out this free training, www.followupclients.com, where I
literally walk you guys through the entire process of how I went from zero to scaling
up my business to multiple seven figures, starting with one-on-one services and why
one, one services literally changed my life and how I was able to monetize my YouTube
channel, my social media with high ticket services. So definitely check that out. If
you haven't already be in the description box and the comment section below. Now, once
you have your ideal client in mind and you also have a compelling offer for that ideal
client, the next thing that you want to do is get traffic.
Now, of course, there are a lot of ways to get traffic to Instagram. At the end of the
day, what you have to realize is that traffic is key, right? Even if you have a small following
or a big following, you need to constantly make sure that you have enough visibility
on your products, your services, your content, whatever that is. And for me, one of my favorite
ways to get more traffic to my Instagram account is creating highly valuable shareable content
pieces with a very strong call to action towards my products and services. So to give you a
clear example of what this could look like for me, I created this carousel post where
I walk people through step by step. The things that I did in order to scale my business to
a million dollars. This is something that I've identified when creating my client profile,
that I know my ideal clients are very interested in.
And also the things that I teach in my program, the boss Graham Academy. And so this content
piece, not only kind of hints to the ideal client, but it also shares my offer as well,
or at least it hints to my offer. And again, I talk about this in this training for free
over on WW dot followers, the clients.com Lincoln description and comments section below.
But anyways, this carousel post really is super valuable to the point where a lot of
people saved it and a lot of people shared it, but the most important point is at the
end of the carousel, I actually have a very clear call to action for people to visit boss'
Graham Academy, to learn more about my program and all of that. And whether it's over on
your carousel, you know, visibly or it's through your caption, make sure you always have a
very clear call to action for people to either click the link in your bio.
In which case your Lincoln bio should maybe have some sort of link to book a call with
you, or it should have a funnel that you already have in place or a lead that allows you to
capture emails, whatever it is, or maybe even a link to your sales page, whatever that looks
like your Lincoln bio should really be something that's going to help you generate more leads
into your pipeline so that you can sell your products and services, right? And so your
call to action should either entice people to click the link in your bio to enter that
funnel, to sign up for your lead magnet, to sign up for whatever it is, book a call with
you, or it should also entice people or invite people to DMU to learn more in which case
through the DMS on Instagram, which is why I love Instagram.
You're able to really nurture that prospect and close the sale, actually selling through
DMS and having sales conversations in the DMS is actually something that we teach inside
the boss' Graham Academy, the more you know, but anyways, that is my favorite way to generate
more traffic, intentional traffic that leads to my products and services. Again, that is
creating shareable content pieces that are very value added and always, always having
a call to action for people to either click the link in my bio or DME to learn more. Now,
another way that can really help you get more traffic. And this is especially for those
of you who are a little bit more advanced and you're ready to go next level. And that
is creating content on other platforms that can benefit better with SEO and can get you
more traffic. So in my case, yes, I closed majority of my clients over on Instagram because
Instagram to me is the best platform to get clients.
However, I get a lot of my traffic thanks to YouTube, and this is why I continue to
create YouTube videos on a consistent basis. Right? And so for you, if you want to amp
up the traffic that you're getting, I highly recommend that you create content on another
platform that has better SEO capabilities, whether that is YouTube, whether that is podcasts,
whether that is blog writing, to get a little bit of that Google traffic, or if it's creating
your own Facebook group, where someone searches your Facebook group name, especially if it's
SEO optimized, they're able to find your group and therefore able to find your Instagram
profile, whatever it is. You definitely want to expand your reach and get more traffic.
Because at the end of the day, if you don't have enough traffic going into your pipeline,
if you don't have enough eyeballs on your offer, then you're really not going to make
this sale.
Anyways, guys, so far in this video, I really shared with you the crucial key elements that
any business needs in order to make their first 10 K, especially when selling on Instagram.
And like I mentioned, at least 10 times in this video, you definitely want to check out
this way more intensive training that I share over in my description box and in the comment
section below where I go through each of these things and actually give you more tangible
trainings on how you can make it happen. So definitely check this out if you haven't already
now, while you wait for next week's video, I post a lot of videos on social media, marketing,
entrepreneurship, and online coaching. So definitely, definitely check out these two
videos that I have here as well. I promise they will not disappoint as always guys. I
appreciate you. I hope you guys have a great day, a great week and a great life, and I'll
see you in the next video. Bye guys, and good luck with your business.