we're about to mia has been white who share a passion for skiing
snowboarding and surfing and they turn that passion into a business
together am my name is Roger Cameron
and I started a company in 2003 called magical girl
as actually sorta funny how it started
so happened by accident like two Go Skateboarding and
use a wax when the skateboard been thinkin the name for whacks at the Times
I said
I know I need to go back to the car and grab some magical girl
answer like that the the brand was born and shortly thereafter
on being into snowboarding and surfing and things like that
was there to expand the product so we got snowboard wax
and we got into the surf wax and trying to do much different things
for the sports that we love to do I N MAIN their camera and
my company compound
no one's really targeted this demographic you're able to attack
something
a bath you now snowboarders in surfers in the world
15 working with my life so closely she noticed that hey you know there's
is really no brand out there specifically for
women and girls in action sports that sorta
giving them and supplying waxing
all its SEC me for doing important things like that so
she came up with the idea like starting her own brand
with that specific focus in mind all the other
targeting pretty much guys not intentionally but just
I think when you are dying actually design things that
appeal to yourself and and then out to realize that
there's not really ever than a wax company that targets
girls which to me by not including girls here
your excluding them and especially in an industry that sell male-dominated
that's when pum pum came about like
grape Kool Aid in here when he first started out we were pouring wax our own
kitchen
arm and that was a a fun little experimental time
assert a messy and we answer to realize there after that we
really won't be able to continue along that path so we source
I'm some local manufacturing are many factors are
pretty much they're all in the United States and for the most part
turn western Massachusetts so we worked with screen printers
Reuters a wax production that's all western Massachusetts
actually a lot of our professional Snowboard Team
is from western Massachusetts as well so much meaning to be able to go to a
factory
work with them it just means so much in your
you're helping employ people and everything and and if anything with the
neck warmers
and it's been tough actually because I've always kept
the neck warmer production in New England to my factors went into business
and but then I'm I've been able to find another
local factory and it's just to go in there and see all these people
working here in Massachusetts Western Mass
on it it's awesome its so great to be able to
have that direct connection with who's actually making a product
have your hand in it I love that part it
restarted these companies
right after we had kids by has been I
have this creative chemistry together the magical girl has a slogan super
happy time with
totally originated from earth and I think he was 3
at the time and he just blurted out that bad saying
NHS back and the same thing with pump on one you know came up with the idea
started
girls brand you know thinking about me think he actually was wearing this
welcome have popped up on I'm on it will he was
was actually 29 hi he kept walking round hitting is helping pom pom pom pom pom
finance
some me and
their lives that was it I love the way that they play off each other and work
work of each other I'm you know we both have the wax products but
they they work together we're under the same room cell
we have something for everyone and we have
guys that rack pom-pom girls are Axtel and and thats
it's often it's just about spreading that's a basket timer
funny fine
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