Hey everyone, Jason here, digital marketing consultant.
And in this real world sales funnel case study, you're going to get a complete breakdown of
our newest funnel, the only three pieces of software that we're using to build and run
the whole thing along with how you can swipe your competitors’ best ad and funnel ideas.
So types of table of contents in the description, along with some other tutorials to help you
actually build and replicate what you're about to see, including a video that goes step by
step to actually building the first part of what this funnel is.
So we'll go ahead and kick things off with how you can get some ideas for what the heck
you should be selling, what to put on your landing pages, what to put in your ads and
there are three resources for you here.
So the very first one is going to be the most valuable, and that is actually the Facebook
ads library.
So because of some things that have happened over on Facebook, they've added a tremendous
amount of transparency as to what types of ads and who's running ads.
And so all you have to do is go to a page that you'd like to see if they're running
ads and what their ads are.
And then you can scroll down on the left hand side of their fan page, and you can click
to see more, see all in the transparency box.
And then when that popup comes, you'll scroll down and you'll be able to click to see all
the ads that you're running.
And so once you get to a page that looks similar to this, you can actually just keep scrolling
down and see all the ads and ad variations that someone has been running.
And you can also scroll all the way back to the top.
Let's just say, we want to see what ads Lopez is running this week, right?
So we can go ahead and type it in Tai Lopez.
And then we can see all the different ad variations that are being run right now.
And then you can also click on them, which is absolutely crazy.
So not only can you see the ads that are running, you can see all the different variations,
but you can also click on them.
And right there, you can enter your name and email and start going through other people's
funnels to get ideas and understanding of who their customers are and what type of sales
copy and what type of funnels are actually working.
So that's the biggest resource for actually figuring out how to reverse engineer other
people's funnels, obviously not helping them and not condoning that, but just figuring
it out what's working and who is being targeted with other people's funnels.
Now, the second resources I have for you is called swiped.co.
And this is a website that not only has a large library of old sales letters and ads
and landing pages, but it also covers multiple niches and industries.
And there is also some commentary on each one.
So not only do you get the information, but you also get some analysis, so you can better
understand why copy was written a certain way.
And it's really cool that you can actually see some before and after.
So you can see how things have improved.
It's a tremendous resource when you're just getting started with your copywriting and
funnels.
The final one I have for you is the way back machine.
So let's say, or use them Facebook technique and you found a landing page or, and you want
to see old versions of it.
Well, you can drop that into the Way back machine.
It's just archive.org and you'll be able to see previous versions of it.
Now, sometimes this doesn't always work because landing page URLs change constantly.
But if you're able to get it to work, you'll actually be able to see history of other people's
sales funnels.
So with that, you have three solid resources for drawing inspiration.
Let's go ahead and talk about what our new funnel looks like.
So in this particular case study, we are doing a modified webinar funnel.
So a traditional webinar funnel would look something like this diagram.
We have a registration page.
Then we have a confirmation page where they get their dates, date, and time of their webinar.
Then they finally show up and hopefully they buy, if they don't, we send them to a replay
and then hopefully they buy.
And if they don't, we send them to something else that we want talk about just a general
broadcast sequence on our email list.
And then we might have an upsell or to before they ultimately get to whatever they paid
for.
Now, our modified version is built as just an on demand training.
So we remove that webinar element of it, but we still have a video that is just as long
as a webinar.
So driving traffic from Google and YouTube, they go to our registration or opt in page,
and then they immediately get to see the training as opposed to having to show up at some arbitrary
time to watch it.
And then of course, if they enjoyed it enough, hopefully they buy, but 99.9% of people won't.
So we need to follow up with them via email and send them to you a replay page that also
eventually links back to our shopping cart, where we have one upsell and then they ultimately
get the implementation program that they purchased.
And so this is how our new funnel looks.
And we're thinking that it's going to be really nice to show you how to use, because it takes
a lot of the tech headache out, because we're only using three pieces of software.
So here are the three pieces of software that we're using for the landing page, for sending
the emails and for the sales pages, we are using mailer Lite.
So if you want to see how to actually put together this part of the funnel, I'll link
up in the cards in the description to this video that actually walks click by click exactly
how to put together that landing page, that sales page, and set up some of those automations.
And then for our shopping cart, we are using thrive cart.
Now thrive cart is a great piece of software that actually recently got an awesome update.
You can do upsells and down sells.
You do have some customization on these checkout pages now, where you didn't in the past, or
if you've seen one of my reviews where I was slamming Thrive cart for that.
Well, I have to take that back now, because you can modify the checkout pages now.
And then finally, for our course, we are using teachable, it was really close between teachable.
It was really close between teachable and thintific, but we ultimately just decided
to go with teachable due to some basic integration things.
So that does it for what our funnel looks like.
And then that does it for the three pieces of software that we're using.
It's showing that you don't have to be complicated here.
It really is this simple, really can be this simple.
So now let's go ahead and go through each one of our funnel pages.
So here's what our landing page looks like.
This is the first page in our funnel.
It's the top of our funnel.
You can see it's very basic.
We just have a graphic of some YouTube revenue from this channel.
And then we have a headline, sub headline and a couple of bullet points and an about
me section and some testimonials that definitely need to be updated.
And that is it.
So we'll see how this particular landing page does.
It's a little outside of the design that we normally use.
If you've been watching this channel for any length of time, you know that this is the
design that I typically go with.
So we'll see if this longer form and adding the extra elements actually does anything.
And of course, make sure you hit that subscribe button because in a future blog, I'll be diving
through exactly how this funnel performed.
Now, the next page in our funnel is actually another quote unquote landing page from mailer
Lite.
We just use it as a sales page.
And so, as you can see here, it's a very basic page.
It just has the name of the webinar or not the webinar on demand training, got to get
out of the habit of saying that, of the on demand training and then the video itself,
when you are doing videos like this, it's very important that you set your thumbnail
to say click play, because it's not really a good idea to have your videos auto play
anymore, because most browsers will just block the audio.
And then when someone clicks, they're going to have missed the audio.
So just having a thumbnail saying, play, we'll let people know that they need to click.
And then because they clicked, the browser won’t stop the audio.
And then if they decide to purchase, there's actually a timed button.
So this was something that one of our developers came up with.
I personally don't have any idea how they figured that out.
That was my business partner and the developer.
They did that fancy thing.
So that's cool.
And then that will link to our checkout.
So our checkout using Thrive cart, we actually have it as a popup.
So as you can see here, it's just a very basic popup, a couple bullet points about what they're
about to receive, and then they enter their information.
And that will take them over to an upsell page, which I can't show for privacy reasons
here.
And then it goes to our teachable site, ultimately, where they get either the upsell they purchased
or just the implementation program.
And that is the entire funnel.
So I hope this has been encouraging to you, because as you can see, there's nothing super
complicated about anything we just went through.
I mean, that landing page is pretty basic.
We just use one of their templates.
The sales page is… well, the webinar took forever to put together, but in terms of the
tech around it, it's just a page with a video.
And as long as the video delivers value and can show the value of your product or service,
you're good to go.
And then of course, using thrive cards and teachable, it is an absolute breeze to set
up all that stuff, not an ounce of HTML, unless you wanted to be fancy with the button showing
up timed with the Vimeo video, but you can find that on stack overflow apparently.
So go ahead and hit that like button and subscribe for future videos on updates on how this funnel
does and more deep dive, real world case studies like this one, along with click-by-click tutorials
to show you how to actually set up this funnel.
So make sure you hit that like button, subscribe for more deep dive videos, just like this
one.
And until the next, keep building the business you love.