BEN KING: Hi, I'm Ben King.
And welcome to my home here in Holland Village, Singapore.
And welcome to your Brandcast.
This is definitely a different feeling speaking to you
from my living room, but still, these
are things that we've had to adapt to
during these unprecedented times.
Today, more and more businesses have
had to navigate through uncharted territories.
And as your partner, you know we're
committed to helping you solve these new challenges.
And in particular, we're going to talk about how
YouTube can help today.
In the next few minutes, I wanted
to share how YouTube can help you drive business
results by reaching the right consumers,
by leveraging really high quality content,
and by proving your advertising dollars are working for you.
So let me tell you a little bit more about it.
Whether your consumers are here in Singapore, the rest of APAC,
or indeed across the globe, YouTube
plays an important role in their lives.
Your consumers come to YouTube to find helpful tips,
to learn new skills, to express their creativity,
and to be entertained.
And it gives us the unique ability
to help you reach the audiences that you really care about.
Here in Singapore, we've experienced incredible growth
in reach and watch time across the YouTube platform.
If you just look at reach, we now
reach over four million people above the age of 18
here in this country.
And on our watch time front, we've
seen over a 30% year over year increase in just 2020 alone.
We're seeing very similar things across the region as well.
Let me just talk for a moment about Southeast Asia.
Whether it be gamers, tech enthusiasts,
people interested in fitness, beauty, and lifestyle,
audiences you care about are spending more time
on the platform.
As an example, in Vietnam, watch time
for multiplayer online battle arena videos
has increased by 4x.
In Indonesia, the watch time for consumer electronic videos
has grown by over 50%.
In the Philippines, as health becomes more important,
fitness videos have doubled in watch time.
And in Malaysia, your consumers are also
tuning into more finance related topics,
with this video category tripling in hours consumed.
You know, it's this diversity of content that in so many ways
is bringing more people to the platform.
But there's also some other things at play.
People have started watching more and more YouTube
on their TV screens.
Let me use Australia as an example.
In Australia, this number has grown over 25% this year alone.
Here at YouTube, we're proud to be
able to help global audiences as they navigate through a really
difficult time.
At the same time, we're proud that we can help you reach
the right audiences at scale.
As I said before, high quality content
plays a key role in this.
So let me touch on this now.
As a platform, we have a mission to give everyone a voice
and show them the world.
We've enabled people globally to create and share
that diverse and rich creativity on the YouTube platform.
The breadth and richness of content on YouTube
is clearly reflected in the massive subscriber
growth of channels in this area of the world.
We've seen more and more channels
crossing the one million subscriber mark
and achieving the gold button award.
These channels are home to more than just our beloved creators.
Large TV stations, production houses, music labels,
sports channels, and even world leaders
are part of this growing ecosystem.
There's also a rapid increase globally in the number
of diamond channels, which are channels that have more than 10
million subscribers.
And it's this breadth of high quality
content that builds strong affinity towards YouTube.
Let's talk a little bit about driving our ROI
for your business.
YouTube is incredibly personal.
When people discover and search for content they love,
they don't just sit back and watch.
They actually lean in and they engage with the content.
This level of engagement and connection people
have to what they're watching can have a ripple effect
for your business.
When your ad is seen and heard, you
have the opportunity to impact brand perceptions,
build purchase intent, and ultimately drive action.
This translates to better return for you.
In spite of the challenging business environment,
we saw more conversions from our advertisers TrueView for Action
campaigns on a global scale.
And this just goes to show how popular and effective
these solutions are for our advertisers.
Outside of immediate action, we've
also seen that YouTube helps drive significant lift
in offline sales for advertisers.
So by leveraging strong viewer engagement,
YouTube offers solutions that can
help you drive online and offline sales, and ultimately
ROI for your business.
Now we've just given you a taste of how YouTube
can help you drive business results because of it's
expansive reach, its high quality
content, and the ability to prove that your advertising
dollars are working for you.
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