- Hey everyone, it's Rimi,
welcome back to the HubSpot YouTube channel.
Today, We're gonna be talking about off-page SEO.
With the majority of searches happening on mobile devices
instead of desktops,
optimizing your site has never been more important.
Search engine optimization
is something people are talking about more and more
and it can definitely feel overwhelming.
Today, we'll go over four of the best
off-page SEO strategies to increase traffic to your sites
so you can grow your business.
So what is SEO?
Search engine optimization or SEO
refers to at making your website appear more frequently
and rank higher on search engines like Google.
There's on-page SEO and off-page SEO.
On-page SEO refers to optimizing your website
by using keywords, creating high quality content,
updating HTML, and so much more,
whereas off-page SEO refers to the actions that you can take
outside of your website to help increase traffic
to your site.
And that's what we're gonna focus on today.
If you're interested in learning more about on-page SEO,
you can check out my other detailed video here.
Now let's go over the top four tips
to increase your off-page SEO.
Tip number one.
Social media.
Managing your socials is not only a great tool
for raising awareness around your brand,
it's also a fantastic way
to increase your search engine ranking.
Creating a post that brings traffic to your website
from any social media shows search engines
that your site must have great content.
The search engine then pushes your site higher
and this will bring even more traffic.
Creating engaging posts regularly
that people can interact with
will help make search engines recognize your site
and bring people to it.
The next top tip is link building.
When there are links to your site from other websites,
it's like walking into a party
and other people are already talking about you.
The more sites that link to yours,
the higher search engines will view yours.
This is a great way to build credibility and authority
with the search engines.
You can get it earned or natural links
where people naturally link to your site on their own.
These links could appear in an article, a review,
or even a similar website to yours.
Your site will be linked without any effort of your own
and this shows how attractive your business is.
You can also get built links
where you reach out to other websites
and work to get your site linked.
When you reach out to reviewers, other websites,
or influencers to include links to your site,
you're building bridges back to your own site.
Whatever you do, don't flood or spam.
Flooding a forum and spamming links to your site
can actually make search engines lower your site rank
and find you uncredible.
When looking to get your site linked,
the more sites that can link to your own,
the more effective linking will be.
Linking gets even more effective
if you're getting linked from similar sites
that have high-quality text and have great on-page SEO.
Before we get into the next off-page SEO tactic,
SEO can feel like a lot to tackle on your own.
If you ever thought, "It would be great
"if there was a free course to take
"that was a great intro to SEO," we have that.
Our SEO basics course is a great introduction to SEO
in just 20 minutes.
You'll discover how search engines rank webpages
and you'll also learn to perform an audit
of your own website's SEO authority
and learn how to create the right SEO strategy
for your business using the included worksheets.
Make sure to click the link in the description box
to check it out.
- This data is wrong every frickin' time.
- Have you heard of HubSpot?
HubSpot is a CRM platform
where everything is fully integrated.
- Whoa, I can see the client's whole history,
calls, support tickets, emails,
and here's a task from three days ago I totally missed.
- [Narrator] HubSpot.
Grow better.
- Coming up next at number three is local SEO.
Local SEO means optimizing your site
for local search results.
This is usually best if your website serves a specific area
or if you have a brick and mortar store.
Focusing on local search engines means taking the time
to engage the search engines people are focusing on
in your area.
Google My Business, Yelp, and Tripadvisor
are great places to start.
Engaging with reviews
and asking customers to leave a positive review
can also really help rank your business.
For more details on local SEO,
here's a great in-depth article for local SEO
to take a deeper dive.
Before we get to our last strategy,
make sure to click the link in the description
to download HubSpot's free SEO starter pack.
It's got even more details on everything you need
to get your blog or site ranking in search.
You'll get access to templates, insight reports,
and more for free.
So definitely check it out.
And finally at number four is content marketing.
Getting content that markets your business
can help raise the rate of people coming to your site.
Guest blogging, offers, surveys, white papers and videos
are all great content market techniques
to increase traffic to your site.
Getting influencers to mention
or interact with your business
is also a great way to bring new people to your site.
Influencer marketing is huge
and if you're not already doing it,
you might wanna start investing into it.
So those are four top off-page SEO strategies
to help boost your site traffic and give you authority.
Leave a comment with your thoughts on off-page SEO
or any other ideas that could help other people out.
Thank you guys so much for watching
and I'll see you next time.
Bye.
I'm like, do I point, I don't know?
I'm not pointing.
Be calm.