In the last few years Facebook has struggled to keep its young audience of
viewers they've been abandoning the platform for
other social platforms like Instagram snapchat and even YouTube in today's
video we're gonna talk about a new feature or app really that Facebook is
integrating with its platform that they're testing with memes so stay tuned
we'll cover that in today's digital marketing news today update
all right welcome back everybody my name is Jordan Steen also known a Cereal
Entrepreneur and at our channel we're going to keep you informed about social
media marketing digital marketing anything related to starting an agency
or building a personal brand or online business and so if you're interested in
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you get notified with all of our future videos our free trainings our templates
or resources free courses that we give away every single week here at my
channel oh and since we're on the topic of Facebook and being relevant make sure
to stay tuned to the end of this video and we'll talk to you about the new
feature that they implemented for Facebook events and Facebook stories and
how you can share those events and stories with your friends so what I want
you all to understand about marketing is there's a certain amount of inventory
available and what I mean by inventory is there are only so many people in the
world doing so many searches per day so let's just keep the numbers easy let's
say there are a hundred people in the world right and on average each person
got online three times a day that means you have a total inventory of 300 right
because that's all that there are in the world of people looking online so what
you have to understand is there's a total inventory available for search
volume or really just for online volume and traffic now Facebook over the last
few years has lost some of that volume because Instagram snapchat YouTube
becoming even more proficient of what they do all of these platforms are
coming out and taking traffic away from Facebook kind of like Facebook did back
with myspace in the day now the biggest issue that Facebook has had is that
they're losing the younger audience why because younger audiences are on more
social platforms it makes sense right the older demographic isn't as is on
snapchat or Instagram as much as the younger demographic might be because the
younger demographic is on all platforms they're multi-use types of demographics
so what we need to understand is how Facebook is going to approach the young
audience to try and get them to come back and in today's episode we're going
to talk about their meme app that they're actually planning and they've
already started testing with a group of 100 students at a random school they've
all signed non-disclosures but basically they're using this as a testing ground
to see how people respond to this new meme feature so let's talk about the
meme feature we're really quickly before we get into the meme feature why is it
that you think Facebook is loosing the younger audience other than what I
told you right obviously there's more channels younger audiences like to be on
more channels but why is it that even still Facebook is still losing the
younger audience what is it about Facebook essentially that you think the
younger audience doesn't like as much as Instagram or snapchat or some of the
other platforms so Facebook has been testing this whole meme feature and
they're actually calling the platform LOL just like laugh out loud and what
this feature is going to be is really a whole feed on Facebook that's dedicated
to memes and funny videos how this is gonna kind of work is Facebook is going
to pull these memes from popular pages and put them into a dedicated feed just
for memes and videos they've actually already got some of the categories can't
planned out like kids animals pranks fails savage wait for it there's all
these types of categories that they're creating that are related to memes that
people already know as a meme category so they've got a proper structure in
place but when it comes to implementation is it going to be as easy
as it is said than done another thing that Facebook is actually
doing to increase engagement is something called watch parties and this
is actually a feature we enjoy and like to take advantage of if you haven't seen
what watch parties are check those out in the top right hand corner so like I
mentioned in the beginning they're actually having 100 students test this
and then from there they're going to decide if they want this to be a main
feature in the app or kind of a separate app that you can integrate with the main
app itself the main Facebook app itself don't worry guys we'll make sure to keep
you updated on the progress of that project that Facebook has so just make
sure to stay tuned back to this channel so that way you get all of our updates
that we do every single Wednesday every single week here at my channel finally
the only issue that people are really saying about this whole new feature is
the fact that the feed itself might actually have memes that people have
already seen why because people are actually building relationships with
these individual mean pages versus building a relationship with the feed
now it really just depends on how quickly Facebook can recognize popular
memes and get them over to the feed for it to be relevant enough to not for a
user not to have to just go directly to the page to see it first because that's
the importance of a viral post is all the people out there who are interested
in a specific topic getting notified and basically seeing something
about that meme or that new viral poster topic as soon as it comes out rather
than seeing it a week later why because people want to be trending they want to
talk about what's happening now not what happened last week but that's it for
today's digital marketing news today update if you want to learn and since
you stayed till the very end if you want to learn about Facebook's news stories
feature that we mentioned in the beginning that's gonna help you guys
with engagement check out this video on the top right hand corner that we just
released I believe it was last week or the week before but that's it for today
I've been your host Jordan Steen and thank you for watching today's segment
of digital marketing news today I will see you guys next week so until next
time Cereal Entrepreneur out bye guys ready to start living the six-figure work
where ever be your own boss lifestyle well at Cereal Entrepreneur Academy
we'll teach you how to use a laptop and internet to start your own social media
and digital marketing agency get started with our free Facebook Ads training
links in the description below guys see you in the course Cereal Entrepreneur
out