hey what's up guys welcome to etsy shop
reviews this is episode 36 and today we
are gonna be reviewing
tumblers with melissa
and this shop actually surprised me i
didn't look
too much in advance but what really made
me want to review this shop
was you know well first and foremost
this is one of the top etsy shops i
think it's like top 25 or top 30 right
now in terms of sales they have the star
cellar they have all the normal
accolades but what i really liked was
that they're selling uh well tumblers
right you would think at least
at face value i was like oh maybe it's
like print on demand mugs you know
tumblers i know you can sell them
through gear bubble you can probably
sell them through a lot of the various
printers
and then i noticed when i was clicking a
couple listings that oh
they're actually selling a lot of
digital files as well
that you can actually print and stick on
your own tumblers so this should be a
really interesting shop review to do
i think we're gonna learn a lot i mean
it really just blows me away how many
ways you can make money selling on etsy
so i'm excited for this one guys let's
get started
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the description i've got an eight day
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started on etsy
and i've got a print on demand facebook
community i'd love to have you there if
you'd like to join so all those links
are in the description now why don't we
get this shop review started
all right here we are at tumblers with
melissa etsy shop they have 146
000
sales so they are doing quite well on
etsy
they have the star seller accolade um
yeah everything about this shop is
really impressive let's start by looking
at how they utilize their shop banner i
always like to kind of just make mental
notes of like how various super
successful mega shops utilize it and it
looks like they right away at the top
say come join me on facebook exclusive
member only coupon and free designs so
they are right away attempting to build
a facebook community and um you know
they may be trying to like
build an email list from facebook like
who knows you know i didn't actually go
in and check it out but right away it's
like they are utilizing that space to
the best of their ability they don't
just want to waste it they want to
establish a relationship with the
customer
a long-term relationship at that because
with facebook if you can show up in
people's news feeds well hey that's like
you know that's the equivalent of
getting a you know email text message
whatever we say out of sight out of mind
and then the inverse that is also true
you want to be in mind if you're trying
to sell people stuff
uh underneath there it says sublimation
designs transfers and information by
melissa
and this is something that i think i
understand like the sublimation stuff
i've never attempted to do but i
might it's my understanding that there's
various like printers that you can have
at home
as long as you have the right material
to print on you can essentially print
like stickers and whatnot and i've seen
a lot of people running etsy businesses
putting like little personalized touches
on the products that they end up selling
um my girlfriend marielle like she she
definitely wants to get into this i
bought her
um like the cricket printer over uh for
christmas i got her like a small one so
i guess i messed up there uh but i
completely surprised her because she
didn't remember that she asked for it
and then when i got it for she's like
nice and she used it she's like i need
the bigger one though
whatever i guess they're you know her
birthday's gonna be you know in a couple
months so we'll see what we can do um
but anyways this is what's interesting i
was like okay tumblr's with melissa
there's gotta be a print on demand shop
next thing i know
it's
not actually print on demand it looks
like it is in fact
digital downloads so check this out
straight sippy cup sublimation dinosaur
design digital download png they put
digital only
so essentially it's like they're getting
people to click
the listing because they've got these
awesome mock-ups and i did just want to
say right away that you know
they could
in their primary image they could put
one picture
and it could just be a picture of the
you know
digital file
but then they're like wait that's not
working that well why don't we put a
picture of the finished product if you
take this digital file
print it on the sublimation material and
then put it on the cup
so they do that and then they're like
all right well what if we now replicate
the actual like finished product
multiple times so now our
primary listing image actually looks
number one like
you know it's been utilized so it's a
little bit more of a value proposition
than just saying hey you know if you buy
this you're just getting a digital
download so it's a little bit of a value
proposition and it's seeding the mind of
the potential customer
of what they can have ultimately should
they purchase this and then use it you
know i bet you like i'll bet you uh some
percentage some probably pretty high
percentage of people that purchase these
digital downloads probably never get
around to even actually like using them
and you know printing them and putting
them on the the mugs and the tumblers
and whatnot uh so i just think this is
really interesting and it's like again
they're they're just going a little bit
above and beyond of what
the of the minimum really i mean to me
that's what if i'm just thinking out
loud that's what i say like the minimum
you can do is just hey this is the
picture
and then you take it a step further okay
put it on the finished product and then
you're like wait i have all this extra
space on the sides okay let's replicate
the finished product two more times so
we have three pictures
and say hey like if you purchase this
you know try to make it clear in the
title that you're only getting the
digital
design but here's what you can have
ultimately with your cup and i mean i
would never think that this would get
anywhere close to 150 000 sales
but i don't pretend to know everything i
you know what i mean i know that i don't
know everything in fact so like i would
have said hey this might be a good idea
but there's only one way to find out
right and uh well i guess now there's
two ways because you could either go
ahead and do it yourself or you know
find this shop and say never mind i
guess this idea is validated because if
they're doing this well
that yeah that's about that's validated
i'd say
um you can see by the way
on etsy the bigger your shop gets the
more social proof you amass
the better off you are going to be uh
obviously so it's great too when people
post their own
pictures of the end result it looks like
this uh
this customer very proactive took a nice
picture they were proud to show it off
of the final results so heading back to
the shop it looks like you know they
don't run a sale you know what i mean
it's so easy to run a sale and like
let's just say you up your prices to
five bucks and run a 20 off sale then
you're still making four bucks they
choose not to do that hey i guess when
you have you know 150 000 sales an
average five star review you don't
really need to uh to worry as much about
it that's interesting it says low in
stock for a digital download um didn't
expect to see that but if we're
scrolling through also their shop like
one thing you'll notice too is it kind
of replaces the need for a sale you see
the red text and it says like over 20
people have this in their cart four
people have this in their cart ten
people have this in their cart five
people have this in their cart
yeah um when you can get those
they're i almost wanna call them like
little accolades or something but like
that's probably the most sought after
additional thing that you can have
paired with your listing because keep in
mind again like customer psychology when
they're doing searches
especially with low barrier of entry
stuff like these digital files
there's a lot of competition so if
you're just running a sale but everybody
else is running a sale
it's not that big of a deal is it
because customers whether it's
consciously or subconsciously get used
to seeing it when you start seeing the
red text hey a lot of people have this
in their cart
well
and that doesn't have to be real too i
mean i'm sure there's ways of gaming the
system there with that um i i mean i've
never done it but also i mean it's just
like getting people to add to cart like
that to me i wouldn't even frown upon
that you could probably find people on
fiverr that have bots that can do that
if i had to guess i'm not saying you
should but i'm just saying you know
if it's gonna help your click-through
rate uh and add legitimacy um that's
definitely not a bad thing uh but i just
love how they're doing these these
mock-ups i mean
check this out like this is a great
example right here of the dancer and
they just put you know i'm guessing this
is a real photo so they probably just
like print three different products and
take a picture of you know kind of the
design from a straightforward
perspective fragmented looks great um
you know what's not to love there this
is really cool what a cool idea man and
i mean i just can't believe i can't get
over how many actual uh sales they've
made so let's check it out straight
sippy cups it looks like they've just
split it up by
cup types
so kids flip top bottles
all right 20 ounce skinny tumblers looks
like these are very popular by the way
see if you wanted to start a shop in
this space
you don't need to guess um it's not like
this is all definitive data but you
don't necessarily need to guess
everything like when you're looking at
this shop look at the left hand side
over here
uh they have
basically three thousand can we round up
two nine nine nine to three thousand
three thousand twenty ounce skinny
tumbler designs and then the second most
designs they have for other cups
is 30 ounce skinnies okay so if you
wanted to maybe jump into this game
what should you prioritize now you might
say like you know oh i don't want to do
20 ounce skinny tumblers i don't want to
compete with okay yeah there's that but
then at the same time like
we can also probably make a pretty well
informed guest that they're selling
or that they are
making like a ton more product listings
in the 20-ounce skinny tumblers category
because they're probably selling best
i'm just venturing a guess also clearly
they can market them really well when
they take pictures the way that they've
done a bunch of these behind me
okay so i'm just saying if i was jumping
into this game i'd prioritize 20 ounce
skinny skinny tumblers the same way it's
like if i want to start selling
print-on-demand products i'm probably
just going to go straight to t-shirts
and if i want to branch out from there
probably do coffee mugs right very
complimentary but also if we look at the
market data we know there's a ton
of
sales taking place on those primary
products
they got can cups
can cuffs that's funny why do those
exist
are those like uh cans to like can
koozies to keep them keeping cold
water bottle tall
apron pillow placemat so they're even
selling digital files
for pillows
and for
placemats but they're just marketing
them as sublimation i mean that's super
smart
um doormats
ah man they're even doing it for
doormats how crazy is that um
and then they're offering like
personalization i assume let's see
so they're telling you to add your own
personalization they are not offering
the personalization for you which makes
a lot of sense since it's a digital file
um
what else what else what else we'll just
go through the products and wrap up they
have ornaments
that's cool
they have 30 ounce skinny tumblers so
slightly larger than those 20 ounce i
wonder if they just take the same
designs and just scale them up man
that's crazy so they're probably paying
like a you know team of designers to
build out these designs maybe they start
with a 30 ounce and just scale it down
for the 20 actually probably make a
little bit more sense
wine tumblers camp cups
this is crazy and they're not even
selling physical products 20 ounce
skinny tumblers
garden flags
license plate designs
koozies
mason tumblers that's pretty cool too
and 16 ounce glass can
libbies
so even like the glass cups people are
putting their
their designs on these are actually
pretty cool though also take note that
they
very strategically i doubt it's
coincidence chose a background
to put these designs or put these
mock-ups over so you can actually kind
of see the cup even though that was no
small task because
i'm sure like trying to mock this up on
transparent glass
not the easiest thing to do in the world
i think they did a great job also i
really love
how they do their primary thumbnails so
they're actually duplicating
the design itself in the top right
corner
okay because number one they have all
that extra space and guys there's no
rules it's etsy you know what i mean
do whatever you think is best so they're
showing like a higher resolution like
larger version of the design itself that
you're actually paying for but notice
what they don't do they keep that
product
the the mock-up the 16-ounce glass can
libby is that what it's called again
uh they keep that front and center all
right they don't move it off to the side
right that's the that's the main
strategic
uh
i don't know value proposition if you
will
that they are selling so i love that
they do that guys i really like this
shop a lot if you can't tell
it's really inspiring to see people just
absolutely crushing it with digital
downloads and thinking outside the box
as far as how they market them so
tumblers with melissa
great job i will put a link to the shop
in case you guys want to check it out in
the description and uh guys yeah thank
you for watching as i wrap up this video
did just want to remind you i have a
full print on demand course walking you
through how i make six figure print on
demand sales every single year if you
want to learn more about that including
how to get your etsy digital file
business started using the most powerful
software in the game full tutorials by
the way check that out that's included
in the course link in the description
guys thank you for watching though
please like please subscribe and enjoy
the rest of your weekend i'll see you
tomorrow with a new video
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