Ugh, I've never admitted this. - Why?
- Okay.
Ahh! I don't know if I should! - Tell me tell me!
- Okay I'm going to do it!
Oh my god, I'm dying! Okay this
could make, or break my career.
- I'm Jenna Rosenstein,
and this is Beauty Stash.
The show where we go inside
the beauty collections
of our favorite
hairstylists, makeup artists, and influencers.
Today's Beauty Stash promises
to be way awesome
because we're at the home of
celebrity hairstylist
Jen Atkin.
So if you're ready, let's go!
(upbeat pop music)
- Hi Jen! Oh my god
- It's so good to see you!
- She doesn't like hugs
I'm sorry, I'm a hoarder!
Be careful I'm a hoarder!
- I'm so excited to see everything!
- I'm so embarrassed
to show you all the things
cause I literally have
a problem.
- No that's not true.
Let's go see it I'm so excited.
- I'm so excited you're here.
- Hi Roo, let's go.
- Okay
This is where the real
magic happens.
- [Jenna] What's the magic?
- [Jen] I started doing
a YouTube channel
- [Jenna] I saw that.
If you're not already following
Jen you have to,
- Jen Atkin hair - Jen Atkin hair
she's so great.
But I see you have a whole setup.
- [Jen] Yeah, so basically
my husband is a photographer
and a director, and I was
like "get to work Mike".
I need to have, like, a setup
so I can do tutorials.
- [Jenna] This is major.
- I wanted to just really
have a place where
I could do tutorials
and have girlfriends come over.
Cause I never get to see anybody,
so I figured it would be nice
to have a social, you know, a social
time, but also get some content.
- [Jenna] Yeah, really fun!
- [Jen] So makeup is all
here, okay so I have to
give a shoutout
actually use this woman named
Riorganize her name is Ria.
We went through and cleaned
everything out.
I'll walk you through it.
- [Jenna} Oooh!
- [Jen] So this is the lipstick section
- [Jenna] Okay.
- [Jen] I kinda have all of
my KKW stuff, my Charlotte Tilbury
that I wear a lot of.
So here we have foundations
this is like powders.
My little, these are the new
Olive & June colors
they are so cute.
I literally never paint my nails
it's so embarrassing
that you're even seeing them right now.
- No that just means you'll
get to go to Olive & June
for a manicure.
- And then this
is one of my favorites.
I don't even know
what you do with it,
but I have it here.
- It's probably for setting
your makeup or something, I don't know.
- Right.
- You just look chic
- Somebody teach me!
(laughing)
And then down here
is where I keep
all of the pallets.
So this is kind of
a really fun situation
cause so many
of my girlfriends
have come out with really
incredible pallets.
We have KKW, Chrissy's Becca Pallet,
Kloe's In Love With The Koko,
- And you have all of these
lip kits
- I have the Kylie lip kits
but I, by the way, got
these, I have the old school
ones because Mike, my husband
is a director and photographer
and he actually
took a picture of Kylie's lips
and it ended up being the lip kits.
- Famous lips!
- Isn't it crazy? It's so fun
- It's so fun.
- And, oh this is cute
this is actually fun to show you.
These are Polaroids
from jobs.
- Do you take them yourself?
- Yes! That's Camilla Cabello
this was Kendall and Hailey,
Chrissy in Hawaii
- I feel like I'm trying
to get Kendall's hair
- Oh my god, I'll start crying
if I start going
through all of this.
- Oh my god these are beautiful!
- The crazy thing about
being a hairstylist
and working for so long,
I've been doing this for
over 12 years,
I don't remember anything.
I have to look at a photo
so I bought a little
Polaroid a few years ago
and that's Kitty Kya
and Rhoda.
So I have this little
memory box here
so I can, you know,
trigger my memory.
- Do you consider yourself
a good photographer?
Like your husband?
- Yeah. I've learned a thing or two.
- I'm sure you have.
- Watch out Mike.
(gentle pop music)
- Oh my god you guys.
- I'm so proud of it!
I love it!
- You should be!
- [Jen] I'm so proud of it.
You're not worried that
I need an intervention?
- No! I think this is so organized.
And it's organized by color?
- [Jen] It's organized by color.
This was Ria's idea
and I love the color organization,
period.
- Okay so walk me through
some of your favorite things.
- Oh my god,
well how much time do we have?
I could literally go through
every single one of these things.
This is just, again, a mixture
we've got Glossier Milky Jelly Cleanser,
Dr. Barbara Sturm stuff
is amazing.
Down here in the pink section,
which is every girl's favorite
we're such a sucker for it.
This is really exciting okay.
So we are coming out
with our Fragrance permanently!
- No more limited edition!
- You're going to die.
When we launched Fragrance
we were testing the waters.
Everyone said they loved
our scent for our
shampoo and conditioners and tanning products,
so we launched at Sephora
and we were #2, to Chanel perfume.
- That's crazy!
- We sold out in like two weeks
it was crazy.
- Oh my god, were you so excited?
- [Jen] So excited!
- [Jenna] Cause you have been
working on this for a long time.
- With scent it was something
I was always passionate about.
I spent most of our budget
at the very beginning of creating Ouai
on the scent with Givaudan
cause I just wanted a really good scent.
- I remember you saying that
at the event
when you launched
you were like "the scent,
we have the two scents
its so important".
And I love that it doesn't
smell fruity, generic, hair products.
It's sophisticated.
- It was like either
little girl, or old lady.
It never felt like it smelt modern.
I am obsessed with Gison.
- I am too!
I finished the entire
bottle of conditioner so fast!
- This is what's so fun
I from launching Ouai,
have been able to meet
so many amazing influncers
and have become really good friends
because we travel together.
I went on a revolve trip with her
and her husband, and I know
from a brand-founder
I know how much work goes into
putting products out.
It's like they're your children
and so for me to see my
girlfriend's work really hard
and they have a really
gorgeous, amazing product.
I'm just so proud of her.
It's a really gorgeous line.
What else, what else?
What do you want, what do you want/.
Oh Briogeo, another brand I love.
- [Jenna] Oh yeah, tell me about this.
- [Jen] Nancy Twine from Briogeo
is a genius.
This is her ginseng and biotin
volumizing spray.
So I actually buy all this stuff.
Some of it is given in PR packages,
but most of it,
I would say probably 50-60%
I have actually purchased,
cause I like to support my friends.
But I like to try everything.
I really am crazy about that.
- So tell me, what's the one way
product that people
tell you over and over again,
"this is the best thing I've ever used"?
Like the most popular one.
- Our most popular would probably be
our Wave Spray.
- I was going to say it's right here!
- That was not set-up, I promise!
- [Jenna] That's what prompted the question!
- [Jen] So our Wave Spray
is one of our "hero products"
it's been just so amazing
to watch people use it and love it
it doesn't have any alcohol in it,
so it never dries your hair out.
And it's really good to use a wave spray
not just for beachy waves,
but if you get a really pretty blowout
it just gives your hair body and life.
- Love it.
- Alright moving on, let's go.
Down here
this is our silver, purple, blue section.
I am obsessed with Kopari Coconut Milk
it's so yummy if you haven't tried it.
Love it.
And then oh my god, Beboe just sent me
this CBD serum I'm excited to try.
- [Jenna] Ooh I've never tried that.
- [Jen] I'm all about trying
all the skin things too.
As you get older guys,
you have to do these things.
You have to do your research.
- Take care of yourself.
- [Jen] This is like an old school
hairstylist from back in the day,
use to use this all the time. - What is it?
- It's Tancho Stick and
you can get it in Japan.
It smells like lavender, - I can smell it
it's really good for getting baby hairs
or like dealing with frizz,
Tancho stick is so great.
- So its just a stick balm kind of thing?
- Yeah
This is, oh my god, I actually
can't show you this stuff but
- Some of its new?
- I'm going to show you
these are some testers from
products we are coming out with at Ouai.
And then, I might show you this,
I can't show you guys this yet,
but I'm going to show you this.
- I'm getting a sneak peek.
- This is coming out
right before holiday.
- Can I smell it?
- Yeah
I'm obsessed! We've been working
on this for about a year and a half.
Do you love?
- I do.
- And that's my Dyson collection.
- Oh my gosh.
- Some of it.
- [Jenna] Some people - [Jen] Is it crazy?
I told you I'm a hoarder!
- No, its funny because
probably the product you get asked
about the most is the Dyson dryer.
Like is it worth it? Its expensive
and I'm like yes it really is.
And you have so many of them!
- You guys here's the thing,
not to sound like an asshole,
but Dyson literally is the company
that puts in over $70 million in R&D
for all of their amazing tools.
I know I have all the colors - I love the colors!
Isn't that fun?
- This one is so fun!
- Isn't it so beautiful?
Their just like the best.
- They're the best.
The day I got mine was truly a good day.
- The Air Wrap - The Air Wrap
- Okay
so literally broke the internet
I know it sold out everywhere
I blow through my hair
with this thing
in six minutes.
- [Jenna] Oh my.
- From wet to dry
it's the best.
- [Jenna] It's game changing.
- Yeah
- [Jenna] Changes your entire morning.
- It's so good.
Oh my god I forgot about this - What is this
- Wait you guys
- [Jenna] There's a drawer of Barbies!
- You're going to die
So I got to actually, oh my god
This is so funny
- [Jenna] What in the world?
I was not expecting that.
- So I worked with Mattel
and I did three Barbies.
I created these looks
for these Barbie dolls.
Isn't that fun?
- That's really fun!
Look at the lashes on this Barbie.
- I know, so you're going to die
actually should I drop, oh my god
I'm going to give you some big
ugh I've never admitted this.
- What?
- Okay
Ugh I don't know if I should!
- Tell me, tell me!
- Okay I'm going to do it.
- Oh my god I'm dying, okay.
This could make or break my career.
So this girl right here
you guys
for people who know me, my really close friends
so about three years ago
I had this amazing Barbie doll
and oh her boob is out, hold on
Very her - Censored
- Very on brand
so I had this Barbie doll
I actually just took around with me
kind of just like, what's the gnome?
Or no what's the Flat Stanley - Flat Stanley, yeah.
- So this Barbie was my Flat Stanley
and I named her barbiebirkin.
- [Jenna] I followed barbiebirkin! That was you?
- [Jen] That was me!
- [Jenna] This is breaking - [Jen] I can't believe I'm
- [Jenna] Breaking news! - [Jen] admitting this!
So I was barbiebirkin.
- Oh my god I followed-I loved barbiebirkin
- Fabulous right? - I love her!
- So guys, long story short that
was my first daughter
and she had over 300,000 followers
- Yeah! Why did you stop?
- I got so busy, that I kinda
just couldn't bring here everywhere
with me, it just got
to be a little too much
and someone hacked her account.
And so Instagram
I was like oh my god I just
decided to check on her one day,
hacked her account,
deleted all of her photos,
we got the name back
- [Jenna] Oh okay
- Whoever did that, I'll find you
so barbiebirkin is going to live on one day.
We found her and this is her
- She's making a comeback barbiebirkin
- Yeah this is barbiebirkin
- Oh my god Jen that is hilarious
- [Jen] Isn't that crazy?
- It's so funny
Quickly lets just talk
about hair accessories
cause I love hair accessories
and you are
- [Jen] Look at you
- I have a little bit, a little moment
- [Jen] With hair accessories
I actually got to do a collection
with Chloe+Isabel
You guys can see actually
these are some of like
this is every single one of the
bun cuffs that we did together
I like loved these cause
it was easy to really dress up a bun fast
- Yeah
- You just pop it on
and it looks so cute.
- Well that's what's so great
about hair accessories
oh and the scrunchies, oh my god
- The fur scrunchies? - Yes!
- They were so great. - They were everywhere.
- [Jen] I actually still have
some of my clients
so I stopped designing hair accessories
because I'm one person
and I just had to like,
my time management you guys
way took off faster than I thought it would
so I had to take a step
from designing, but I'm still
such an enthusiast and I collect
Jennifer Behr, I'm obsessed with
Lolette New York - I love Lolette
- They're great - They did my wedding hair
accessories, I love them. - They did?
- Yeah they're so great.
- Oh! Justine.
I've got the Kitch Collection
that Justine Marjan, who is my
you just went to Justine's house didn't you?
- [Jenna] Yeah we just did this!
- [Jen] I collect all of her accessories
that are in here.
Everyone's into a statement barrette right now
- It's trendy. - It's all the rage
It's super popular.
Pearls, everyone's loving pearls
- These are so fun
- Yeah I don't even know who this is
you guys, you have to put
your brand on your clip - That's so true!
so I can find out
but this is some letters
that they sent.
I don't know what it spells out but
- We've got a B and a D
and we'll figure it out.
It's like Boggle, we'll just
throw it down and see what word comes out
(electronic beat)
- [Jenna] So you have this collection
of wigs up here. Wow!
These are colorful.
- [Jen] Well I usually use them
in the bedroom. - [Jenna] Oooh
- Just kidding, I don't
nothing goes on in the bedroom,
trust me.
Those are actually really fun
I just had a ton of wigs
that were sent to me
and we're going to do some
fun tutorials with them.
You might see them on the red carpet
very soon on some clients. - [Jenna} I'm Excited!
They're so fun
- [Jen] And then over here
I, Jenna do you remember when
I had my hair extensions line?
- [Jenna] I do! Of course
- [Jen] So I am so crazy about
having every single color
and I will tell any hairstylist
out there, if your just starting out
when I was broke like a joke
I would take my money
that I made on set and I would
go and buy hair because if you have
a new client and you're doing
a photoshoot or a commercial
the minute you put in a lot of hair
because hair photographs smaller
than it looks in person
does that make sense?
- Yeah
- The camera adds 10 lbs to our body
but it shrinks your hair.
- Cameras are the worst.
- The worst.
So I've always been really crazy
about having every single shade
for every single client
this was the first thing I really invested in
and so here I am.
We've got our longs,
our mediums, our shorts,
our blonds to dark.
But I had to stop doing the extensions too
because I just didn't have enough time
I had to really focus on having a life
cause I didn't
for a really long time.
I'm focusing on that.
Where's Roo? Roo? - Roo!
- Come here.
Speaking of having a life
Yes, Roo's apart of me having a life?
Should we shade match Roo?
- Yeah lets do it!
I think the process is so funny
that people don't realize
that you put a piece in a celebrities hair
and then they have to
send it back to you, right?
- Not all the time
I'm looking at you, you know
who you are.
This is fun, I have a surprise for you.
- [Jenna] What?
- So we came out with our
toiletries bag last week
and it sold out in two days
and I saved one for you .
- Oh my god Jen! Stop!
You know I, first of all I have
all of my Ouai swag
I have the swell bottle
I have the clear pink tote
- You do? The summer bag?
- Yes I'm obsessed - Son of a beach?
- I'm obsessed with all of it - I'm die for you
- Oh my god
- So you can hang it
- And then all of your toiletries
- Yeah, for the girl - And it's clear
- For the beauty enthusiast
on the go.
- Yes!
- And that is you.
- I love it, thank you so much
- You're welcome
- I'm putting this to good use
I love it.
- Actually what else can I give you?
Let's go look.
- Oh wow.
(calm pop music)
- Well Jen, thank you so much
for having us over today
- My god, thank you for coming over
I'm just a huge Harper's BAZAAR fan.
I can't believe this finally happened
I'm just so excited.
And I'm so proud of you
this is amazing - Thank you!
- I've known you since
2000 and probably 12?
- Yeah, I think it was 2012 or 2013.
- We got to throw the throwback picture
of us up
- Oh yeah we'll put the photo up there
so you guys can see.
Yeah it's been a while,
but you've come such a long way.
We love Ouai.
I can't wait to see all
the new products that are coming out.
I mean I got a little sneak peek
but you guys
- Stay tuned guys, stay tuned
- I'm just gonna sit here and
snuggle with Roo.
Thanks for watching guys, bye! - Bye guys!