Hey what's up it's Rob Balasabas here! Welcome back to video number two of the
LinkedIn daily video test and today I want to show you how to create your
first LinkedIn article to showcase your expertise, your knowledge, you authority in
your space, and to repurpose your content in a different way, and to extend the
shelf life of that content that you created in case you missed it - this is
video number two of a two-week test that I'm running to see if posting daily
native videos on LinkedIn will increase my profile views, my post views, and my
search appearances - okay I'm gonna switch over to the webcam so that I can share
my screen with you - alright so welcome to my profile - this is
my screen - so you can see here this is my
video from yesterday actually - from this morning - from day one of this two-week
challenge that I'm doing - so check it out - it has a custom thumbnail I did that by
creating a custom thumbnail on Easil.com and then using that image as the first two
seconds of my video because the way that LinkedIn works on personal profiles is
that it pulls the first frame of your video and then uses that as the
thumbnail right so that's why it's pulling this so I'm gonna play this
video and then you can also see that I have closed captions and so the way that
I did closed captions for this particular video was to upload the video
to YouTube first - YouTube then does closed captions automatically so you can
set your YouTube videos to be closed captioned by YouTube and then you have
to edit it a little bit because there's no closed caption tool that's perfect
what it then does is allows you to download what's called an SRT file that
SRT file I'm gonna try and write this it is something that you can then upload
alongside your LinkedIn videos and that is how closed captions show up - I'm gonna
clear this and I'm gonna go back here I know we are talking about LinkedIn
articles today but I just wanted to share that with you because it's really
important when you're uploading videos on LinkedIn to have closed captions
because a lot of people that are watching LinkedIn videos have the volume
off - that is using the YouTube SRT file function but you can also
use a tool called Quicc - I love Quicc - I use Quicc all the time Q-U-I-C-C is the
tool that I use that actually embeds the closed captions into the videos
themselves so that's the best way to do it - the next thing that I want to share
with you really quickly is that this tip on how to create your first LinkedIn
article is part of a bigger masterclass - it's called the LinkedIn PowerUp Masterclass
that we've just launched with my partner Bryan Schulman so this is an
entire master class it's gonna be five days seven modules and we are starting
that very soon it's gonna be available live but also on-demand afterwards so
you can connect with myself or Bryan Schulman if you have any questions or you
can click on the link in the captions or descriptions or comments of this video
to get more information and to check out the site itself ok before the articles
and building on your first article the most important thing about this entire
challenge is to keep me accountable to the numbers so I'm showing you super
transparent you can see my numbers right here I have twelve hundred and eighty
six views of my profile in the last thirty days I have seven post views and
three hundred and sixty two search appearances so I'm gonna share that with
you in an article that I'm creating and each day I will check in and actually
share this with you and how these numbers are progressing each day ok so
now now I promise let us now build your first article I want you to click on the
little LinkedIn logo on the top left to bring you back to your home page from
here I just need you to click on write an article right here there's a little
button right below the start a post button that'll take you to a page that
looks much like this now building an article is basically like writing a blog
post the advantage of building a LinkedIn article versus a blog post is
that if you have a newer blog you probably don't have that much traffic
versus writing a LinkedIn article that has a huge amount of traffic already
people are already visiting LinkedIn you already have connections on LinkedIn and
when you publish a LinkedIn article it gets shared with your network so let me
give you a quick little tour what you are seeing now so there is a
publishing menu right here you can change fonts you can italicize your
fonts you can create bullets you can create quotes and add links there is a
place here to add all of your banners there is a ped line place here so you
can put a headline to your article and then there is a section here that you
can just keep on adding different images videos text and so on so we're gonna
dive right into it what I'll do then is I'm gonna share the different features
of building a LinkedIn article I'm gonna then build the article really quickly
and then take you on a bit of a tour on the article that I wrote what will then
do is will publish that article and I'll show you how I share that with my entire
network so the first thing I'm gonna do here is actually put up a banner so I'm
gonna click on the plus sign here with the image icons I'm gonna choose this
YouTube thumbnail that I know is gonna be a good one this is the thumbnail that
I used on YouTube yesterday and now it's really stretched because what it does is
it's stretching all the way to the width I'm gonna click on this little button
here that will actually Center this and actually just make it a much narrower
version of the image so it shows up nicer there it is I can also then add
credits and captions so I can put best length for a LinkedIn video now I'm
gonna put the headline best link for a LinkedIn video I can then write some
text here LinkedIn video now I can add another
section right below that by clicking on the little plus sign right there and now
I have options I can put in an image I can put in a video slides links snippets
okay so let's say I want to put in a video video I'm gonna go to YouTube and
grab the video that I used yesterday right here if you're just starting out
keep them to nice years or shorter on LinkedIn verses I'm gonna go back to the
article and paste that into here and again just to go back this is how I got
here I clicked on the plus sign here I now have options of what type of
content I want to put and I put video I'm gonna put the YouTube URL right here
and press enter and now the YouTube video is gonna
be embedded so there this you see the YouTube video perfect I'm gonna write
some more I share the best practice for uploading videos to LinkedIn done now
you may not know this but actually create notes before I create a LinkedIn
video and so I've actually just taken some of those notes I'm gonna put it in
here just as a demo for you what kind of content you can create I'm gonna make
this into regular text not bullet points and what I'm gonna do here is show you
how some of these publishing features can work I can create a quote I can also
create a hyperlink so let's say I want to take people to this course so I copy
the link from my course I go here and let's say I want to use this word
LinkedIn as a link to my course I'll put that into the URL click apply and that's
done now if I want to put an image I can just click on this again I can click on
image I can upload from the computer and I'll pick this image here on a talk that
I'm gonna be doing in Vancouver in a couple weeks and now it's uploading and
there it is so now I can put that image right there so this image as well I can
kind of use it in different ways and unlined it smaller bigger you know
really big if I want to the right to the left but for now I think this is
probably the best size those are really the features that you have with building
out a LinkedIn article so I'm gonna pause this video I'm gonna build an
article and then I'm gonna share with you how I share this with my network
alright so I put together a quick little article here from yesterday's video I
turned that into an article using all of the different assets that I already had
I had the video I had the notes and I also had the images here's an image the
thumbnail that I used for the YouTube video version of this video that I used
that as the banner image I put a header best length for a LinkedIn video really
simple really to the point I then used some text I use a quote I embedded the
YouTube video here the nice thing about that is
obviously you're getting some plays and some attention to your YouTube video if
you are creating content on YouTube I used a text here that is a heading
text right there's heading 1 heading 2 and normal so this right here is a
heading 2 text this right here is a normal text with bullets I then also put
a link right here that's really easy that's how you put the link right above
I put an image so a couple images one is related to think if acknow getting
linked in live access very exciting a link to the LinkedIn power up
masterclass that we just released and also just a screenshot of the landing
page so now it's done and now I'm ready to publish this so I'm gonna hit this
little blue publish button on the top right now it's gonna share this with my
entire entire network and so what I can do here is actually put in a caption so
let me do that alright so I have my caption for the announcement do my
entire network I'm gonna press publish on this and it's now gonna go out to my
entire network there you have it congratulations on publishing your
latest article now I can share this on Facebook Twitter and also in different
groups so I can also get a link to this article if I copy that and I open up a
new tab that is the specific link to this article so I can even go further
and share this on Facebook on Twitter on Instagram stories inside of my Instagram
bio links I can also email this to my network my list my database or share it
within different groups inside of LinkedIn or even Facebook I can also use
this to share and answer questions on sites like Cora reddit any of those kind
of sites that have communities are asking this kind of questions whatever
kind of content you're creating make sure that you're not just stopping there
make sure that you're looking for ways to repurpose that content to take it
further to increase the shelf life of that content so you can reach more
people help them but also grow your audience every single day I'm gonna go
back on the screen here if you have any other questions leave me a comment down
below make sure you connect with me on Instagram on
YouTube and also of course on LinkedIn and I'll see you in video number three
tomorrow.