SPEAKER: Hi, everyone this is AdWords
in Under Five Minutes, and this video
will teach you all you need to know about call-only campaigns.
Let's get started.
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Call-only campaigns make it easy for businesses
to reach potential customers by prominently showing their phone
number, business description, and a call button
right where people are searching.
If you're looking to drive more phone calls to your business,
this is the campaign for you.
Call-only campaigns are specially designed
to only show on mobile devices that can make phone calls.
Clicks on these ads will only generate calls.
They won't link to a website.
You should think about the relative value
of clicks to your website compared
to calls to your business.
And if you're still working to develop your mobile web
experience, call-only campaigns can be particularly effective.
While some businesses, like taxi services and restaurants,
are clear candidates for call-only campaigns,
focusing your ads on the call button
can increase user interaction from multiple industries.
We surveyed 3,000 mobile searchers
who had recently made purchases to understand
the role that click to call played in the purchase process.
The results showed that 70% of mobile searchers
can use click to call, and that calls are an important channel
for consumers.
The study explored behaviors across
many different industries, including
local services, finance, retail, technology, auto,
and restaurant.
Now you're ready to create your first call-only campaign.
On the campaign's tab through your AdWords account,
click the red plus campaign button
and select the search network only option
from the dropdown menu.
On the next page, select the call-only campaign option
and continue with the setup process.
On the second page, you'll create your call-only ad
and indicate your business name, phone number,
two description lines of text, and your website's URL.
The verification URL is the address
of a web page on your domain that
contains your phone number.
This allows AdWords to verify that the phone
number you enter on your ads matches the one we
have for your business.
Let's wrap up with a few tips for setting up
your call-only campaign.
Tip number one, because call-only campaigns call-only
allow clicks to call, you're able to bid
for calls to your business, instead of hooks
to your website.
This means you should set your cost per click bid
to match the value you would place on a phone call
from your ad.
Tip number two, tailor ads for phone calls with creative text
like speak to a specialist today or call to make an appointment
to let potential customers know they can easily
reach your business with a phone call.
Tip number three, in the campaign's setup process,
select the option to show my ad with a Google forwarding phone
number and use call reporting so that you
can see detailed reports about the calls generated
from your ads.
All calls will be routed to your business as usual,
only we'll dial a dynamically generated
number that allows us to connect that call with your AdWords
account.
This tool allows you to track your return on investment
for your call-only campaign.
Tip number four, in the campaign setup process,
you can schedule your ads to appear only
on specific days and/or during specific hours.
So to maximize performance, consider
setting bid adjustments to increase
your bids for peak operating hours
or decrease bids during slow times.
If there are hours where you don't accept calls,
be sure to schedule your ads to only run when you're open.
Tip number five, after you have started
running your call-only ads, you'll
want to see if they're paying off.
So be sure to monitor the campaign's performance.
Calls from your ads will appear under the clicks column
in your reporting table.
For each call-only campaign if you enable the Google
forwarding phone number, you can find
details about each call such as the duration, the caller area
code, the status, and the time of the call
to see this information, go to the Dimensions tab
and select call details from the view dropdown.
Be sure to subscribe to our YouTube channel.
And if you have any questions, you
can post them in the comments section below.
If you have further questions, you can find us on social media
discuss this in the AdWords community,
chat to an online specialist, or pick up the phone,
and give us a call.
Thanks for tuning in.
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