So you want to create a promotional video video, but you needs some ideas to get you
going.
I’ve got you covered.
In this video I am going to show you some of the most popular types of promotional videos
businesses are using, when you should use them and what makes them great.
I’ll also show you where you can go to discover how you can create your very own successful
promotional video.
But for now, sit back, relax and prepare to be inspired.
As we discover the 6 promotional video ideas that every business needs to know about.
Keep watching.
>Intro Bumper<
Hi I’m steve from Mills Motion the place where business owners, entrepreneurs and marketers
go to discover how to grow their business with online video.
And this is the top 6 promotional video ideas that you should know about.
Make sure you watch to the end, hit like and subscribe if you like the video and let me
know which type of promotional video you would like to make in the comments section below.
Promo video Idea Number 1 - The Trailer
Based on the idea of the modern movie trailer.
The trailer style promo video gives the viewer a sneak peek at something to come.
It is heavy on the graphics and text, and will usually use short video clips with small
phrases painting a picture of what it is that you are promoting.
The movie trailer style promo video is often used at or leading up to events, conferences
or in the early stages of a product release.
That’s because it is great for building hype and suspense and will usually only give
small amounts of information that will stir your emotions and get you wanting more!!!
Go Pro successfully used this technique recently in the lead up to the release of their new
camera drone.
A whole year before any pictures of the drone was released Go Pro created a trailer style
promo video using only footage from the drone.
They hadn’t even show what the drone looked like, but they did show glimpses of what it
could do.
That mixed with the emotive narration and music had fans all over the world salivating
and anticipating the drones release.
You can see Go Pro’s trailer style video in the full article on my website at millsmotion.com.
This type of promotional video is usually best used when promoting to an existing fan
base.
As it not the best format for explaining your entire value proposition.
I have a whole article on how you can create your own professional quality trailer style
promotional video.
Check that out at www….
Promo Video Idea Number 2 - The Story
The story promotional video is where you tell your personal story about what inspired you
to create your product or service.
You open up your brand to share your journey.
You see people don’t want to be sold to, they want to be inspired and humans don’t
think in statistics we think is stories.
By telling your personal story you build “know, like and trust” with your audience.
This is powerful because people buy from people that they know, like and trust.
When done well you can convey your product's unique selling proposition without sounding
salesy whilst also building a deep connection with your audience.
One great example of this was created by John Lee Dumas from entrepreneur on fire.
He tells his story about why he created his podcast.
Where he was in life before he created it, what inspired him to create it and what his
life is like now that he has it.
The story was so powerful that in the comments section one of his viewers said they even
cried whilst watching.
You can see this video in my complete article on my website.
millmotion.com/promo-video-ideas
https://www.youtube.com/watch?v=zxqc_O8NCAA&index=2&list=PLPfAIya0oLhr_rJGOQsL52p e1e1xlIejK
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Promo Video
Idea Number 3 - The Testimonial Video
Testimonial Videos are one part of the sales process that is often overlooked.
However, it is one of the most powerful tools you have for turning visitors into buyers.
In fact research by viddy yard found that most video marketers believe that testimonial
videos give the best return on investment.
That's because testimonials are proof that what you sell works, they extinguish the fear
of buying and are often the final thing your prospective buyer needs to see when committing
to making a purchase.
However, not all testimonials are made equal.
An effective testimonial video should do more than show that someone likes your product.
It should specifically show how your product helped your customer overcome their specific
problem.
And it should tell a story that your target market can relate to.
I have some examples of effective testimonial videos on my website as well as a breakdown
of great questions to ask to get the best responses for your testimonial video.
Promo Video Idea Number 4 - The How to / demo Video
Research shows that 73% of all consumers are more likely to make a purchase after watching
videos explaining a product or service.
The proof is in seeing.
The How to demo video lets your prospective customer see your product in action.
By watching your how to video customers can see and start to imagine how your product
can solve their personal problem.
It can also be used as a lead generation tool.
Usually consumers know they have a problem before they know that you have a product to
solve it.
Therefore the beginning of a search for a solution starts with researching their problem.
A good how to video will take prospects from researching their problem to considering
your solution.
Promo Video Idea Number 5 - The Video Sales Letter
Video sales letters are the most powerful promotional video on the list.
Millions of buinesses can draw a direct line between a Video Sales Letter and millions
of dollars in revenue.
A good VSL draws on the best parts of all of the previous promotional videos.
It creates intrigue, it tells your emotional story building know, like and trust.
It contains powerful testimonials and delivers value through showing how your product can
solve your customer's burning problem.
It is a powerful work of art.
Video sales letters also know as VSL’s are the heart behind any successful digital product
sold online.
A Videos sales letter is a direct response video designed to persuade the viewer into
purchasing your product or service.
It uses persuasive sales copy, emotive music, relatable stories and logical reasons to encourage
the viewer to take action.
When used well it can turn a “meh” prospect into a raving fan.
They are usually placed on your sales page and are what your customers views before making
a purchasing decision and can be anywhere from 5 minutes to 1hour long.
To discover why video sales letters are so effective and to see some great examples of
videos sales letters in action head over to millsmotion.com/promo-video-ideas
I’m steve from Mils Motion and these have been my top promotional video ideas.
So what do you think?
What promo video ideas did I miss?
Let me know in the comments section below.
For more insightful content on video marketing subscribe to millsmotion and to see full examples
on each of these promotional videos head over to my website at Millsmotion.com/promo-video-ideas
I’m Steve from Mills Motion thanks so much for watching :)