Etsy sellers really like to learn about Pinterest. And I am not surprised they do! Pinterest
is a platform where handmade, DIY and home décor, art, all kinds of pintables and unique
products are in the top list of popular categories. The audience on Pinterest is really into all
things that are commonly sold on Etsy. So it would be a crime to ignore this platform
if you are an etsy seller! but how do you get successful on Pinterest and how can you
drive traffic and sales to your Etsy store?
That’s what I’m going to talk about today, and I’ll show you several examples of Etsy
shops that are really successful on Pinterest!
Hi! I’m Anastasia of anastasiablogger.com, I’m a Pinterest marketing expert and I publish
my new videos on Thursdays. If you are here to learn how to use Pinterest to grow your
brand and your online business, then Subscribe and hit the Bell button to get notified about
my new tutorials.
I’d like to give you 7 important tips that will make your Pinterest account efficient
for driving traffic and sales to your Etsy shop.
First, if you are quite new on Pinterest, or if you used it for saving some ideas and
images matching your own interests before, you might think you can simply use your personal
account and start saving pins linked to your Etsy products. This is a mistake. Because
using a personal account for promoting any kind of business, is against Pinterest’s
Terms of Service, so you can even get your account suspended for this. And second, Business
accounts on Pinterest are free to use and they give you a lot more options compared
to personal accounts, like you’ll be able to track your Pinterest analytics and run
Pinterest ads.
For an Etsy shop, you have a simple process that allows you to verify your store on Pinterest
in just a couple of clicks. You will go to your Pinterest account settings, then click
on Claim and choose Etsy. If you are logged in to your Etsy store in the same browser,
you will simply click on Claim and your account will be automatically linked to your shop.
Once you have a claimed Etsy store on your Pinterest account, you’ll start seeing analytics
for your pins linked to your Etsy products.
What’s great in case of Etsy and Pinterest, you normally don’t need to do anything to
make Rich pins for your products start working. They will be automatically enabled because
Etsy is very well integrated with Pinterest. Rich pins will pull titles and descriptions,
as well as the price of your products, which is really good for getting more traffic from
Pinterest, since your titles and descriptions on Etsy usually include all the best keywords
you might want to be found for.
The second tip is especially important for small Etsy shops – if you have just one
type of products to sell, it will limit your growth on Pinterest because you’ll be only
able to create a few boards targeting your exact product type. What you can do to attract
the right type of audience to your account is create related boards and repin to them
content that would inspire, educate your potential customers or simply show them things related
to their lifestyle and their interests.
I’ll give you a more specific example. If you have an Etsy shop selling eco-friendly
homemade soap, you could create a couple of boards targeting keywords about homemade soap
and that would be it. Really not so easy to keep growing your account when you are so
limited to one product line. What you could do in this case is creating various boards
that embrace eco-friendly living in general and curate boards like Eco-Friendly Gifts,
Eco-Friendly Home Ideas, Zero-Waste Living and so on.
Keep in mind that you are not only attracting the right type of followers to your account
using these curated boards, but you also give your own products additional chances to show
up on Pinterest to people who searched for similar things.
You can save your homemade soap product pins first to the most relevant boards that actually
have the keyword soap in the title, but then you can also add to the pin titles these additional
related keywords and make your pins relevant to other boards too.
So your homemade soap could be saved to a board called eco-friendly gift ideas, or eco-friendly
home because it can really fit into the lifestyle of your audience and be relevant to their
interests.
Third tip: Embrace the typical user behavior on Pinterest
Pinterest users love planning purchases, and saving ideas to their boards. It means a typical
user on Pinterest could find your pin, even visit your product page and save it to a board
but skip making the purchase right away. You might say oh but that’s bad then, I don’t
get the sales, just the visits.
But you are missing one point here. When users on Pinterest engage with your pins, and save
them to their boards, your pins get positive signals for the algorithm, and they start
getting more traction and more chances to be seen by even larger audience.
So don’t expect Pinterest users to act exactly the same way as they would if they found your
product inside Etsy search engine, understand that each platform has its own logic and its
own algorithm. Social factors and engagements your pins, help them rank in Pinterest search
results and be shown to even more of your potential customers.
The next tip is about SEO, or search engine optimization on Pinterest. Being an Etsy seller,
you probably are familiar with SEO to some extent as Etsy is a search engine of its own.
But it might seem so odd to find out that Pinterest which you considered a social media
site, is in fact a visual search engine and that a lot of users on Pinterest are in a
search mode, typing in keywords and looking for ideas and products to buy.
I have another video that’s focused entirely on Pinterest SEO principles – I’ll give
you a link to it in the top right corner and in the description below this video.
And if you are ready to dive really deep into understanding and implementing Pinterest SEO
on your account, check out my in-depth Pinterest SEO Traffic Secrets course, again the link
will be in the top right corner and in the description below this video.
The next tip is about consistency and fresh content on Pinterest. If you are an Etsy seller,
the concept of constant updates in your store to keep it active and popular, is not new
to you. Etsy rewards those stores that are consistently adding new products. In this
sense, Pinterest is quite similar.
You can’t hop on on Pinterest once in a few months, upload a bunch of your pins linked
to products and stay inactive until some day in the future when you have time for it again.
Pinterest will require consistent pinning. The recommended average pinning volume per
day is between 15 and 25 pins. Yes, every single day.
I know you are going to ask, what, 15-25 pins all linked to my site? Not necessarily, this
can also include repins from other accounts – curated pins which I already mentioned
today. If your Etsy store has enough products, you can save the majority of pins linked to
your store, and the rest could repins from other accounts.
15 to 25 pins a day can be a real hustle if you do it all manually, so you might want
to use Tailwind scheduler. I have another video on my channel where I show you how Tailwind
works, and how it can save you a ton of time every day. Check it in the top right corner
and in the description below this video.
My next tip is about something that surprisingly doesn’t come to people’s minds but is
a very efficient strategy on Pinterest for Etsy stores and in general, for e-commerce
sites. It’s saving pins linked to the shop categories and not only to the actual products.
This works good for all the stores in addition to regular product pins. But for some stores,
it’s actually the only solution.
If you sell one of a kind type of products, and once it’s sold, the product page disappears,
you might want to save pins to categories to avoid sending people to broken pages, or
to pages where Etsy will show your visitors similar products from other sellers.
If you are not sure how to create pins linked to categories, I would recommend using Canva
– it’s a free tool that most of the people find really easy and intuitive. You don’t
even need to have any particular talent in graphic design to create click-worthy pins
in Canva. Under this video, in the description, I will give you a link to my video with a
free Canva tutorial and also to another video in which I talked about all the elements of
efficient pin design. Not the pins that get a lot of impressions but those pins that actually
generate traffic.
By the way, my next tip is also related to using Canva. It’s really about being efficient
with your time and effort on Pinterest. So in Canva you can create or use templates of
pins, including some pins with grids that would allow you to show several of your products
in one pin image. You can create several attractive pin templates and then reuse them with multiple
products. If you are not sure your templates will look good, check out my Canva templates
created by a professional graphic designer. They have the best dimensions that work great
on Pinterest, I will give you a link the templates in the top right corner and in the description
below this video.
If you are an Etsy seller and have some questions to ask me about Pinterest, let me know in
the comments below this video. If you found the video useful, give me a thumb up, Subscribe
and click the Bell button to get notified about my new videos.
And before you leave, here are my other videos perfectly complimentary to what I shared with
you today. Check them here and there, and I’ll see you in the next videos!