- Welcome to "YouTube Community News,"
where I keep content creators like you up to date
with everything that happens on YouTube
that impacts you as a content creator.
Today, we have a pretty big update
that is going to negatively impact some channels
based on the type of content that they're putting out.
This is gonna impact, some ASMR channels,
it's gonna impact some massage channels.
It's gonna impact some food channels,
it's gonna impact some gaming channels, things like that.
So, you gotta make sure that you stick around
for that particular update.
I just wanted to make sure
that I make that clear as we get into this,
because this is a pretty important one.
So, we're gonna actually talk about that one
once we get to it here in just a minute.
But in addition to that, we've got some some updates
coming for educational content creators.
I've got some more stuff for you related to YouTube Shorts,
and more "YouTube Community News."
So, if you're a YouTuber,
make sure you subscribe if you haven't already.
So, the very first thing
that we are going to talk about today,
is that YouTube is introducing a new player
for educational content.
So, what that means, is that this particular quote
that they put out says, "To improve the YouTube experience
in educational environments,
we're launching a YouTube player for education.
A new YouTube embedded player that shows content
on commonly used education apps without distractions
like ads, external links, or recommendations.
So, in some cases, this can be a win,
in other cases, this isn't that great.
Of course, if it ends up being an opt-in thing,
then this will be fantastic for people
that are uploading educational content like universities,
and things like that where they don't care about ad revenue,
and those sorts of things.
But in addition to this particular update,
another thing that they're also doing,
and this is going to be available for everyone,
is they are also going to be rolling out quizzes
for the community tab as well.
So, if you make any type of content,
and you want to quiz your viewers on anything,
you'll be able to do that in the future.
It's gonna be rolling out on beta soon,
but everybody is going to have access
to the quiz feature in 2023.
So, make sure that you are on YouTube for that one.
And then, also, this one's a huge update as well
for anybody that does any type of educational content.
Or really, for anybody that wants to put together
any type of course material for YouTube
or for your audience.
YouTube is also introducing,
as an additional monetization option,
where you are going to be able
to offer individual paid videos and full blown courses
through playlists on your YouTube channel.
So, in order for your viewers to get access to those,
this is completely different than the YouTube memberships.
In order to get access to the courses,
then people are gonna have to buy the videos, a LA carte,
or they're gonna have to actually
buy access to that playlist.
So, this is a really cool feature
for people that their content is appropriate
for that type of thing.
Now, the next thing that we have on our list today,
is related to YouTube Shorts,
because they're constantly updating that.
So, this one isn't a huge update to YouTube Shorts
but I do wanna let you know,
if you are uploading YouTube Shorts,
there are best practices you need to follow.
And, of course, as part of uploading YouTube Shorts,
we need to make sure that we are doing things
the way that they are intended,
that we're using the features properly,
and things like that.
So, because of this, YouTube has just recently published
a guide that will help you better understand
all aspects of shorts,
how to use them, what's important
in terms of keeping people watching,
and more things like that.
It's gonna help you be a better Shorts creator,
so that you can start getting more views,
more activity overall on your YouTube Shorts.
I have a direct link to the page
where you can get that down in the description.
It's a downloadable PDF,
and it's 100% free, YouTube put it out.
But there's a link down in the description.
Of course, there's gonna be the little title
for it above the actual link.
And if you click on that page
and you scroll all the way to the bottom,
you're gonna see the option
to download this particular guide.
It's pretty insightful, especially if you're somebody
that is kinda curious about Shorts,
or you're somebody that hasn't really
went all in on shorts yet.
It really gives some insights
into their perspective on Shorts,
and just kinda make sure that you're up to date
with some of the features
and things like that around YouTube Shorts.
Now, the next thing that I want to bring to your attention,
is some updates to the research tab.
So, this one comes from the Creator Insiders YouTube channel
is where this particular piece of information came from.
And in this update from them,
they mentioned that you're gonna be able to see
videos on the rise around a topic,
which is gonna be really insightful for us
to be able to ensure that we're hopping on trends.
So, when it comes to coming up with video ideas,
we'll be able to use this research feature,
which we already have access to.
If you go into your Analytics
on the back end of your YouTube channel,
you'll see a tab over on the far right hand side
that says, Research.
If you click into that now, you already have access
to where you can see
what people are searching for, around your content.
But this is going to show you things
that are also on the rise,
or videos that are also on the rise around that content,
which is pretty awesome.
In addition to that, they're also going to give you
a gauge of sorts, that's going to help you
see how interested your audience is in a specific topic.
So, that's a huge win.
And the way that this works out,
is let's say, that you find out
that a lot of your viewers are interested in,
I don't know, jazz music.
Then in that case, you could introduce
something related to that in your content.
Maybe just a quick mention something along those lines.
But there's gonna be a lot of creative ways to use it.
That was a horrible example,
but there's gonna be a lot of creative ways to use that.
And then, a big one to this particular feature
before we move on to the next one,
is that they're also going to give you person...
Give you, give us personalized insights
on the content that viewers on our channels watch
not just a search topic.
So, the cool thing about this,
is it's gonna help us in recommendations.
Because this is gonna show us,
hey, these are all the other types of content
that your viewers are watching.
So, we're gonna be able to use that to our advantage.
Now, the next thing that I'm gonna talk about here,
and this one's really a big deal.
So, of course, this applies to some content creators
others of you, it's not going to apply to.
But they just had a update, a policy update
where channels that are doing anything
that can be perceived as explicit,
or perceived as gratifying in an adult way.
And I'm being careful with my language here
for the sake of the performance of the video
that you're watching right now.
But basically, anything that is provocative,
we'll say it that way,
when it comes to the nature of your content.
So, this particular one,
so let's say for example, an ASMR channel.
If they are making sounds that people can be excited by,
then in that particular case, they are at risk here.
In addition to that, if you have a food channel
some people eat food in a provocative way
because they find that people are into that,
and it brings more views and all of that.
Some of those people are also at risk.
In addition to that, people that dance in their videos.
Some people they dance in their videos
and they dance in provocative ways.
And within that content, they also highlight.
Or I won't say highlight, but let's say they zoom in
or focus on certain parts of the body.
In that particular case, then they are also at risk
for those particular videos,
or possibly the entire channel,
if the whole channel has that.
But basically, anything that can be deemed
as gratifying in that particular way.
Now, this is gonna be interpreted,
of course, by somebody that is going to be reviewing
that content as it gets brought to their attention,
but this is a pretty big deal.
So, for example, in my membership group
I have somebody in there that makes massage content.
And some of that could be seen as provocative,
because during a review that we did on this channel
Facebook actually even closed down
that particular stream,
because of what their AI was seeing
on the actual screen.
So, you gotta be really careful.
And one really important part of this,
is you have to make sure
that you're giving the context needed.
With everything on YouTube,
context is a really big part of it.
So, you have to make sure
that if you are doing something for educational purposes
or something like that,
that you make it extremely clear
that it is for educational purposes.
So, I just wanted to make sure
that you are aware of that because this is going
to people that aren't aware of that,
aren't watching this, or that didn't see that policy update.
There's gonna be some people that will end up
kinda getting thrown under the bus in this situation
for lack of a better way to say it.
So, I just wanted to make sure that you guys,
everybody that hangs out here for the new segment,
that you are all aware of this.
And one more thing that they all actually mentioned
in this particular update.
(coughs) Excuse me.
And I've links to, of course, everything
down in the description if you wanna explore it further.
But another thing that was mentioned
in this particular update,
is let's say, I'm not sure how many of you here are gamers.
But let's say that if you are a gamer,
and let's say, that you mod some of the games,
either in a way that you should, or shouldn't,
whichever way that rolls, you know?
If you mod your games and some of the visuals in the games
end up also being provocative,
like let's say, for example, anybody here that plays GTA,
you know that in certain parts of the game
you can roll up to certain people in the game.
You can honk, they can get in the car
and things can happen there.
So, some of those types of things
may also be along that line of risk.
So, just be careful out there when you're making content
because it can end up blowing up in your face,
so to speak, if you're just not being mindful of that.
And again, context is everything with all of this.
The next thing that I do want to bring to your attention,
is for those of you that are TubeSpanner users.
You hear me talking about TubeSpanner all the time.
They've just done a major update to their link in Bio.
You can see mine right here on the screen.
I've actually got a link to it
down on the description as well for my link in bio,
if you wanna follow me on other places or whatnot.
But basically, this has been designed
to bring attention to your YouTube channel,
which is pretty cool.
So, in this particular case,
you can see on the screen right now,
there's a direct button to subscribe your YouTube channel.
And you can also have a video embed
to where you can select a very specific video
to stack, to put right at the top of your link tree.
Or you can have it automatically put a video
like your most recent upload.
And there's actually functionality on the way
that's also going to highlight
your live stream experience here as well.
So, as people hit those, biolink,
you can bring people in from TikTok,
and Instagram reels, everywhere, Twitter,
that you can put your biolink.
And when they hit this page,
they'll have that awareness about your YouTube channel.
And in addition to that, just as a heads up,
'cause that's just one feature of TubeSpanner.
They also have an upload assistant
that helps you upload your videos more efficiently,
and has like smart links and things like that.
Script writing tools, social sharing tools,
all kinds of things to help you with your YouTube channel.
So, you can make sure you check that out
through the link and the description,
or just go to tubespanner.com.
Doesn't matter to me, I just want you to check it out.
In addition to that, those of you
that follow Sean Cannell over at Think Media,
you know that him and Benji Travis,
they have a book called "YouTube Secrets."
So, I'm gonna let everybody know
that in addition to the previous book that they put out,
they just did a huge update to it.
Because their perspective on all this stuff
kinda changed quite a bit during the last two years.
So, because of that, they just put out this update.
And I really encourage you to go check it out.
There's an audio book available,
and then, of course, you can also get
a paperback version as well.
So, I encourage you to check that out.
Of course, there's a link down
in the description for that also.
If you are in the Los Angeles area,
or you planning to go to Los Angeles
on September 27th to 29th, VidSummit is happening,
we're 18 days away.
And VidSummit, if you're not familiar,
is a conference for YouTube content creators,
or just video creators in general.
And it's a place where creators help creators,
and experience creators, and ex-creators
that are knowledgeable in all of this stuff,
they help other creators.
So, I'm gonna be there giving my presentation,
and also helping people out
in the hallways and all of that.
And there's also gonna be a lot of other
really experienced, high level creators that are there
that are going to be able to share
tons of great information with you
about growing your YouTube channel.
So, make sure that you check that out as well.
And that's the news.