- Hey everyone, it's Neil Patel.
Here for another Q & A Thursday video.
I'm here with Adam from Viewership.
- Hello everyone.
- And this week's question is?
- This question is from Bunty,
and the question is, there's a new home service business
specifically interior home painting
with a new website and new social media.
What are some of the best initial hacks for most growth
at low cost for a new company?
Basically looking for some growth hacks for a new company.
- And more specifically, Bunty is asking,
how do I growth hack a new company
with very little money in a service based business?
The reason I'm gonna specify service for this video is
service based businesses are quite a bit different.
Doesn't matter if it's service for B to B or B to C
but there's a few growth hacks you can do.
Number one, have the phone number on your site top right.
It helps get you more calls.
You'll notice in the service based business,
you'll close more people over
phone calls than anything else.
Number two, have lead forms on every single page.
I'm not joking, every single page.
Really, if you don't have it on every single page
you're not gonna generate as many leads.
- Now on those lead forms, do you promise something
with a lead or do you just say hey contact us--
- Get a free quote, or learn how to improve
your interior design, or let us help you determine
which colors are right for your home.
You gotta give them some advice and some help.
Pasquale here is treating our videos
and he does video stuff, so if he wanted more clients
he couldn't just say, hey put in your information
if you want to pay me for video services.
He's just like, hey if you want to figure out what kind of
videos you should shoot, how you should shoot them,
the environment, if you need a studio,
or you should do in person videos or selfie styled videos.
Fill out your information, we'll jump on a call.
I'll give you a free consultation.
People love free consultations.
Those exact words, free consultation.
I can't emphasize that enough.
Give people some free info, some free consultation.
Really genuinely try to help em,
you'll collect a lot of leads.
- People don't want to feel like they're sold to.
So if you're adding value to them,
especially with service business,
that's how you develop a relationship.
At the end they're gonna be like,
please Pasquale take my money,
I want whatever you're doing you know.
- Yeah, you need to help and educate.
You can't just pitch people all day long,
it doesn't work well.
Now that you got that done you should do a exit pop up.
You can also collect leads from that,
and educate and offer a free consultation.
I'm serious, if you do the same pitch
multiple times it still converts well.
And when you're doing your forms for your consultations,
a lot of people like asking name,
email, phone number, location, like 10 different fields.
You could do that, but what I recommend is
the first few fields name and email,
and then on the next set ask for
phone and all the other information.
You'll notice that you'll get roughly 10% more leads
than if you asked em all at once.
In addition to that, now that you got
your website all set up right.
What you need to do is you need to think
of marketing as experimentation in spaghetti.
There's pay per click, there's social media marketing,
there's content marketing.
The possibilities are endless.
So take some of the tactics, I've created a lot
of videos that break down a lot of marketing tactics,
and test five or six of them out.
And don't spend more than 50 bucks
on quite a few of these tactics.
See which one's producing the best results,
and then from there double down
on the one that's producing the best.
Because it really is different for every business.
If I told you, no this is how you growth hack your business,
I'd be lying, based on where you live,
and the region, and the type of business
it really varies per business.
But what works really well for most businesses are
hitting people up to see who's linking to your competitors.
You can use tools like Ahrefs
to figure this out and SEMrush.
Put in your competitor urls,
you hit those sites up who linked to them,
beg for links as well.
You go hit up your local chamber of commerce,
get links there that helps with rankings.
You also see what content's popular in your space
using tools like Buzzsumo.
See what's hot, write some articles,
publish em on your blog.
Hit up all the people who shared
the original one on Buzzsumo,
just make sure your content's better
than theirs or else they're not gonna share it.
But it's growth hacks like that,
you don't need to do tons of em.
If you just do those two you can get results.
- Definitely, and if you're good at your trade
people are gonna wanna refer your business.
I mean that's what I did when I started my agency.
I reached out to other agencies
that weren't doing Youtube marketing
and was just like, hey how can I help you?
And you help them a little bit and then they help you back.
That's how you build relationships,
and that I think is one of the best growth hacks
quite frankly is just reaching out to people
and just building those real relationships.
It doesn't have to all be technology.
You don't have to go to Silicone Valley to build
a multimillion dollar service business.
- Yeah, and you don't have to use a crazy marketing tactic
that we're talking about on a video.
It could be just something simple, the basic stuff works.
- Absolutely.
- So that's it for this week's Q & A Thursday video,
thank you for watching.
If you have a question that you want answered
on next week's video, leave a comment below.
I'll make sure I also answer every single comment below,
so in case your question doesn't get answered
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Thank you very much.