I have a question for you. When you're sitting
down to write online content like blogs,
web pages, how do you know the content
you're writing has a chance at getting
featured
highly in google? How do you know you're
using the right
SEo writing techniques? Getting found in
google is becoming a huge
priority for content creators, why is
this? Well,
almost 80 percent of the world's online
traffic
now originates from a search. People are
using search engines more than ever
to find the answers to their problems
and almost half our consumers
are reading blogs before they even talk
to a sales team.
Almost 6 billion people search google
every day.
This is a massive amount of humans we
can reach,
by learning and practicing SEO writing
techniques
and getting our content found in google.
In today's video,
let's talk about SEO writing techniques
that works.
[Beats]
Across the last near decade, while
running
my content creation agency express
writers, we've been able to get
indexed for over 20,000 keywords in
google this is without paying a single
dollar in ads,
simply through organic SEO content.
400 of those keywords are indexed in the
top 10 of google.
Now my site expresswriters.com is the
result of
nine years of hard work and counting and
we have over 1,200 Blogs
on our website, we know and practice SEO
writing techniques, we use these to
fuel our own marketing and this is a
service we sell,
SEO writing, we consistently get our
leads our sales
our business revenue from the prospects
that find our content in google. So, I'm a
testimony to SEO writing techniques that
work.
[Beats]
In today's video, I'm going to share with
you three keys
to SEO writing techniques and then bring
you to my desk and walk you through how
I actually do each of these steps.
So number one, I research and find an
amazing keyword to use
before I even start writing content. I
use paid tools
like Semrush, Mangles to do this. Next I
know
and I implement the techniques of SEO
writing,
when I optimize my content and we're
optimizing not just for google but for
our readers
too and number three we repeat this
process week after week we look for
amazing keywords
we create optimized content
[Beats]
When it comes to looking for the right
keywords, I look for low competition
keywords,
this usually means longer keywords like
little black dress for prom
instead of just black dress, there's
lower competition
and the search intent for buying is
likely higher
at a more specific keyword stage. Let's
switch over to my desk and I'll show you
how
we found and then wrote a piece of
content that currently ranks number one
for the keyword press release sample
[Beats]
Hello! Thanks for joining me at my desk.
So, I'm going to show you how we've
ranked for
a keyword, the process of that, how we
look up keywords,
all that good stuff briefly. So, what
you're looking at right now is
Semrush, one of my favorite keyword
research tools
and what this section is, it tells us
what we're ranking for with our domain,
so we have over 14 000 rankings it's
showing us the top
100s, these are sorted by top position,
so we are in position one for all of
these.
So, the one I'm going to show you is this
block we rank
number one for the keyword press release
sample,
you can see it here and I want to show
you
how much time it can take for content to
rank. So, this was written way back in
2013
and this is the value of content
actually instead of being detrimental,
yes it can take months for content to
rank
but when it does it can stay there for
years,
unlike an ad where your money goes with
every click
so this was a one-time content
investment and now it's continuing to
rank for years in the number one
position of google, so this is about
4,000 words probably more like 3,500,
so it's a long form piece of content
which is important
in SEO writing techniques, one of the
most important
techniques is to go comprehensive, write
comprehensive content for
your keyword something else that's super
important is the keyword
which is press release sample, it's
actually not
put all together in one phrase, see how
natural this sounds and reads, so that's
more and more important to google. So,
instead of
how to write press release samples or
a press release sample, we wrote this
headline how to write a press release
featuring five
samples, so it was a little bit more
unique than putting those phrases
together
but this is our topic so that's really
important the keyword must be your
topic and that's what we did with this
piece. And then our CTAs are very
natural and that's also important, so our
first CTA
is way down here and it's actually to my
book instead of a service,
so that's a lower cost, lower level CTA
and it's super relevant because I teach
how to write press releases in this book
and then the only other CTAs go straight
to our service.
So, these pops open a new window directly
for our service for this very
offering a written press release, so the
more relevant your CTA is the better
and we get orders on a weekly basis
from this blog post pulling in prospects
that need press releases written
So, SEO writing techniques put into
practice,
ranking the top of google pull in
prospects can equate to
sales right away and we're seeing that
with this piece of content.
So, you can see there's a lot going on
here it's comprehensive
there's screenshots there's images
there's a list of fast tips
right and then there's a comprehensive
list of 11 tips,
so this is important to SEO writing
that's going to rank in google it must
be comprehensive.
Wo, back to the keywords before we wrap
up and
I show you the back end of the post in
WordPress.
one of the best tools that I like to use
along with SEMrush is
also mangle's keyword finder so what
this tool does is it gives you at a
glance your score
for this keyword, so still this is a
pretty low competition keyword
not a ton of people are trying to rank
for it this is crazy we outrank HubSpot.
so, 46 out of 100 is a good score
other keywords like for example if we
looked at press release by itself
look at that that's hard so you really
want to find that lower
score keyword and then you can get
success like we did with this blog post.
Okay, so to wrap up, I want to show you
this post in WordPress,
so a couple things here, your title and
your link
is really important, so the link in the
title must include the keyword,
include it naturally don't force it in
like we did, this is a very naturally
written sentence, a very naturally
written headline.
So, that's more important to google but
the keyword must be present
you have to show google that yes, I'm
going to answer
every question on this keyword or topic
if someone clicks on my blog. So,
comprehensive content that
caters to that keyword is critical, we
have one category that's important
pick a relevant category or create one,
don't do more than one category in
wordpress,
these are subheaders, so if you go to the
text we formatted these like
H2s and then the sub points are H3s,
so that's important, that's your sub
header html,
you're telling google that these are my
sub headers and then once you have all
your content plugged in your sub header
is done
this is critical your meta description
and meta title, so our focus keyword goes
here
our focus keyword was actually this and
we rank for
something a little different press
release sample, so that's even better
we're now ranking for
three out of the five words so again
your content can do that with time if
it's really well written and it's
better than the top 10 in google for
your keyword,
so you have to look at what you're
competing with go for lower competition
keywords
to pull in super relevant traffic. So,
you're going to click edit snippet you're
going to write your meta description
right here
and your SEO title right here and again
make sure your URL is short
and includes the keywords that is super
important
and then a featured image goes here and
then you can publish it
up here or schedule it and I have a more
comprehensive video that covers how to
SEO optimize a post in WordPress, that
will be linked to below this video,
you should see that link coming up here
in YouTube somewhere in the related,
so check that out if you want more depth
on this topic. Remember the tools we
mentioned were mangle's keyword finder, I
love this tool
for a quick glance at what I'm competing
with and my competition score
and then SEMrush is another really
awesome tool, it not only gives you
keyword analytics
period research but you can do so much
more
you can look at your positions in google
see what you're ranking for
and continue to optimize over time.
So, you just saw my process
and it's important to remember that this
is a repeatable process,
you don't just want to do it one time,
although quality is key,
so quality over quantity make sure
expert
specialty writers are creating your
content if you are not the writer
and make sure you're putting to use SEO
writing
techniques so you're optimizing the
keyword accurately
in your content. We also send our blogs
out through email each week to generate
more clicks to our site
and build our traffic. So, we're building
our subscriber list
and then we're sending them to our blogs
and then those blogs are ranking as well
in google.
If you're thinking of learning SEO
writing I teach every step
in the expert SEO content writer course,
I show you
SEO writing techniques that work and
then I guide you through every step
and I coach you on how to write this
type of content for your clients,
your brand, any industry. If you put in
the work,
you will learn the skill and you can
make money selling this skill to your
clients or your employer.
You can check out our course at
seowritingcourse.com. So, go check that
course out if you need to learn this
skill set which is becoming more and
more
important in today's online world.
Thank you so much for watching today's video,
if you've learned anything, hit that like
button let me know in the comments what
you thought or if you have questions
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I hope to see you around YouTube.