in 2020 shopify changed how facebook
pixels are installed on merchants
websites
this helped allow for greater
integration between facebook and shopify
in today's video i'm going to show you
how to add your facebook pixel
to your shopify store quickly and easily
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a facebook pixel is a snippet of code
that you place on your website
helping your business collect valuable
data that you can use to optimize
ads track conversions build curated
audiences
and remarket to people who have seen
your ads or interacted with your website
for new entrepreneurs installing a
facebook pixel
can sometimes feel like a complex task
so in today's video i'm going to show
you
how to have your facebook pixel up and
running in under 10 minutes
so if you don't have a facebook account
you're going to need one to begin this
process
if you don't have one just head over to
facebook.com click the big green button
that says create new account
and you know the drill give them your
information and click the green button
that says
sign up so once you're done setting up
your account you should have
something that looks kind of like this
but we don't just need a personal page
we actually need to have a business page
so click the plus button in the top
right hand corner and click the button
that says
page now you're going to be creating a
page for your business
inputting all the information the
category the description
and any other information that's
required once you're finished that
process
you should end up with a business page
that looks
something like this now it's time to hop
on over to business manager we're going
to create a business account that's
business.facebook.com
pretty simple hit the big blue button in
the right hand corner
enter your name enter your business name
and enter
your business email then hit the blue
button that says
submit now as of september 2020
facebook business suite is slated to
replace facebook business manager
but as you can see you have access to
all the same tools like ad manager
audiences billing business settings and
event manager
but if for some reason you wanted to
switch back to the old business manager
simply click the button that says give
feedback and then click
switch back to business manager i don't
foresee many people wanting to do that
but i want to let you know it is an
option
let's set up your ad account click on
the button that says business settings
then click on the appropriate business
you'll be brought to a screen that looks
just like this scroll down and click add
accounts
then click the blue button in the middle
of your screen that says add
you'll be presented with three different
options the first option is to claim an
existing ad account the second
is to request access to an ad account if
you were an agency
the one we're going to click is create a
new ad account
first we need to name our ad account
the next thing we're going to do is
click our time zone
once we're done that we're going to
click the currency that we use
then hit the blue button that says next
then facebook's going to ask you
what the ad account is going to be used
for click my business then click create
now you'll be brought to a screen where
you're asked to assign
page roles so assign the appropriate
permissions
and then click the blue button that says
assign
once you're done that you'll be asked to
add payment info you can also do this
inside shopify now if you're looking to
get started
shopify is offering a free 14-day trial
simply click the link above to take
action to level up your ecommerce
business
all right now it's time to head back
over to our shopify store
first things first you're going to need
to head over to your my shopify account
when you're in the back end you're going
to click preferences
and when you scroll down you'll see a
section that says facebook pixel
hit that blue button right there that
says set up pixel
it's going to prompt you to add in a
facebook channel
click the green button below next the
first thing you need to do is connect
your facebook account so when you click
that a pop-up window will ask you to put
in
all of your facebook account information
and then click the blue button that says
continue
read the little note and click the blue
button that says ok
next thing is you're going to need to
connect your business manager account
it's the business manager account that
we set up earlier
next connect the ad account that is
associated with your store
you'll need to read the data processing
terms and then click
accept now for tutorial purposes i'm
going through this fast but make sure
that you read all the terms and
conditions
clearly then click the green button next
thing you'll want to do
is update your payment details you have
to make sure that there's a payment
method associated with your account so
that you can actually run ads
a pop-up window will appear and all you
need to do
is input all your credit card
information and on the following page
you'll input your tax information for
your tax information
simply select the state or province in
which you are governed by
and click the blue button that says save
then click the blue button that says
close
make sure everything looks good though
next thing you're going to want to do is
connect
the facebook page that your store is
associated with
input your facebook target country
you'll want to make sure that this
matches up
with where you're going to be targeting
your customers so i'm going to click the
united states because there's a much
larger target market for my niche than
in canada
lastly you'll need to accept the terms
and conditions
next click finish setup once you've
added your facebook channel to your
store click the top left hand item that
says settings
then click data sharing settings in the
middle of your screen you're going to be
presented with three different options
standard collects browsing behavior on
your online store
the next option is enhanced which uses
advanced matching
this shares more customer data with
facebook allowing you to build bigger
remarketing audiences and track
more conversions the final option is
maximum which uses conversions api
sharing the most amount of data with
facebook allowing you to improve the
accuracy of the measurement and
optimization of your events
now whatever you choose you need to make
sure that you update your privacy policy
accordingly
after you've installed your facebook
pixel you'll need to verify your domain
head over to your business settings go
down to brand safety and click
domains then click the blue button that
says add
and enter your domain name into the
domain name field
after you click the blue button that
says add domain once you've done that
the next thing you'll want to do
is to refresh the page then you should
be looking at a screen that looks like
this
and now we need to verify the domain
following the instructions that facebook
automatically generates
we need to copy this txt record and then
input it in our dns configuration in the
back of shopify
so we'll head to the back end of our
shopify store
now once we're in the back end of our
shopify store we need to navigate to the
left
panel where it says domain
now beside our primary domain we need to
click the button that says manage
in the top right hand side we'll see a
button that says dns settings
click that and then click the button
that says add custom record and make
sure it's a txt record
then using the txt record facebook
supplied us
we'll paste that into our dns records
under the area that says
text value under the area where it says
name
just use the at symbol then click the
green button that says confirm now that
you've successfully added
this txt record we can head back over to
facebook and click that green button
that says
verify now sometimes it can take a few
minutes for facebook and your domain
servers to communicate but if you've
done this correctly
then you should see this green check
mark appear now if you've set up your
pixel and
confirmed your domain and you're seeing
these little yellow triangles beside
your conversion events
it means you need to set up your
conversion events so i'm going to walk
you through that
right now first navigate to the data
sources section
then click add events and then click
from the pixel in the drop-down
we're going to be using what's called
the events setup tool simply enter
your website url and then click the blue
button that says
open website now with the event setup
tool we can either
track a url or a button and i'm going to
show you use cases for both
so we'll start with add to cart so using
the event setup tool we'll click
track a new button and then we'll click
the add to cart button
now we're going to select the event
we'll click add to cart
and if we'd like we can assign a value
by simply checking off
the value field and selecting the price
that we're listing the product for
you'll also want to make sure that your
currency is correct before hitting the
blue button that says confirm
since this is just for tutorial purposes
i personally won't worry about it
now i'm going to show you how to track a
url and we're going to set it up for a
purchase
so we'll click the button that says
track url then we'll select
our conversion event which is purchase
and then we'll enter a value
and our currency now for a purchase
conversion event you'll want to track
the order confirmation page that way you
can be sure that your customer went
through the entire purchasing process
so i hope it makes sense that there are
some conversion events that are better
to track on a button
and there are some conversion events
that are better to track with a url
once your domain's been properly
verified you'll see a green little
button
beside the domain name
now once we've added in up to those
eight events we're gonna head back over
to events manager and we're gonna want
to prioritize those events
this will really put us in a good
position for when ios 14 rolls out
you can see a button that says
aggregated event management
click that and then click your domain
the one that you just verified then
you're gonna click manage events
so this screen is going to pop up that's
gonna let you know that any changes you
make are going to take
72 hours to process so we're going to
organize
our events based off the priority we're
going to put purchase at the top
then add to cart then we'll put add in
payment info initiate checkout lead
and then we're going to put view content
at the bottom so you can see we've
created a sort of funnel here with
purchase being the highest priority and
view content being the lowest priority
now yours might look a little different
depending on what events you are
tracking
now something i wanted to draw your
attention here to is something called
value optimization this is when facebook
is going to use machine learning to bid
for the highest value customers
this means customers who are going to
bring in the most revenue
now one thing you'll notice is that this
is going to take up
multiple of your event slots so it's
gonna take up
at least four of your eight event slots
now once you're happy with the
priorities you've set you can hit the
blue button that says apply
and 72 hours later you will be good to
go
so if you're already running ads during
this period you'll want to make sure
they're paused
now i wanted to talk really quickly
about facebook conversion api
which lets you share web event data
directly with facebook server
it lets you maintain data privacy while
giving a more
personalized ad experience it's a great
addition to
a facebook pixel as the conversions api
can help you track those
lower funnel events and make data
sharing
more reliable with the conversions api
your data tracking won't fall victim to
bad network connections
ad blockers or long loading times and
the reality is that these can be
problems for cookie like tracking like a
facebook pixel
conversions api lets you track leads
affiliate payments
phone calls fine locations form
submissions email subscriptions
purchases
and even subscription changes and all of
this information can be incredibly
valuable to you as an advertiser
the first part of setting up conversions
api is as simple as
following the instructions that facebook
provides you with
when you click the drop down that says
conversion api
however in the final step you will
either need a developer
or strong knowledge of code as it will
require you injecting code into your
site
to connect the servers
hopefully this video has shown you
simply and clearly how to install a
facebook pixel on your shopify site
you should have your facebook ads up and
running in no time speaking on facebook
ads
make sure to check out our video that
will take you through everything
you need to know to be successful
running facebook ads
we're going to talk about customer
acquisition strategies building custom
audiences
retargeting and loyalty campaigns and
how to make
thumb stopping creative make sure to
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so you don't miss out on more videos to
help you take your online business
to the next level thanks so much for
watching i've been your host tyler and
i'll see you next time on learn with
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