- We've got eight strategies
for improving WooCommerce checkout flow here on The Journey.
The checkout flow in your WooCommerce site
or the sites you build and manage for your clients
is one of the make or break parts
of the entire online shopping experience.
According to recent studies,
the average cart abandonment rate is 69.8%.
And while you can't completely eliminate cart abandonment,
there are definitely ways to reduce it.
In this video, we're gonna cover eight strategies
that will help you do just that.
Optimize your checkout flow in WooCommerce
to reduce abandonment and increased conversions.
- Starting off with remove unnecessary fields, that's right.
Don't ask for more information
than what is absolutely necessary.
For example, let's say you're selling digital products.
Why ask for a physical shipping address?
Do you really need a customer's phone number?
Your payment processor might require it
but if they don't, guess what, you don't need it.
So go field by field through your checkout forms
and evaluate the necessity and the value of each one.
- Then you'll wanna streamline your checkout process.
A long and complicated checkout process
is probably one of the top reasons for cart abandonment.
Simplify the process by reducing the number of steps
that your customer has to go through to finish a purchase
or at the very least by showing them
a progress bar during the checkout.
Another way you can do this is to blend the add to cart
and checkout process into one.
You can use the WooCommerce one-page checkout plugin
to allow visitors to complete
the checkout process immediately
after adding the items to the cart
without them having to go to a separate page to do so.
- Also good idea offer multiple payment options,
approximately one out of 12 people who abandoned a cart
do so because their preferred payment option
isn't available.
So in other words, the more payment options that you have,
the better the chances are of you converting visitors
into customers especially if you have
a lot of customers buying on mobile,
not offering options like Venmo, Apple Pay and Google Pay
can be the reason they bounce.
Next tip we have for you is to use visual cues
after an item has been added to the cart.
Along with options to view the cart and proceed to checkout
or just continue shopping.
That way they know the items they chose are waiting safely
in their cart for them
and they can continue shopping.
Another option is to automatically redirect them
to the checkout,
which one you pick entirely depends on the shopping habits
of your customers.
Do you have a lot of products for them to browse?
If yes, give them the space to add a few more items
in their cart.
If not, you can streamline your checkout process
and send them straight to collect their payment.
- One of the top reasons for cart abandonment
is forced account creation.
And there was actually this one study.
This is super alarming you guys,
but a major e-commerce site saw
a $300 million revenue increase
when they stopped requiring customers to create accounts
or login to check out.
The quickest remedy? Offer guests checkout
and then once the purchase is complete,
you can give customers the option to create an account.
- And do you like surprise costs?
I didn't think so.
Nobody wants them, extra shipping fees, taxes
or just a coupon code that doesn't work.
I know I wouldn't be happy at checkout if I saw any of that.
So the more you can eliminate those surprises
before a customer arrives at checkout the better.
So avoid surprises in shipping costs by allowing customers
to calculate shipping or estimated shipping
before the entire checkout process.
Etsy does this all on their product pages
and there's even an option to do so with WooCommerce.
- You can also upsell useful services.
I know upselling sounds like something that only benefits
the business or the store and not the customer
but honestly, that's not necessarily the case.
In fact, upselling works best
when it's genuine service to customers.
For example, you can upsell services at checkout.
I've seen gift wrapping being offered,
express shipping or insurance those are great examples.
And think about it, it meets a need for the customer
and it might even help close the sale.
- And last but not least,
pay close attention to your checkout flow analytics.
Track every step of the checkout process
including coupon usage, pay methods
and the exact moment when customers drop out of the flow.
That data is crucial to diagnose where abandonment
is happening during a checkout process
which is just gonna allow you to make changes
to improve your conversions.
If you see everyone's as soon as they get to their cart,
they're leaving their item get to the checkout flow,
you can start to optimize your cart page and vice versa.
- The checkout flow of your WooCommerce business
can make or break the sale.
So with the average cart abandonment rate around 70%,
you'll wanna take the proper steps
to reduce that number and improve your conversions.
- But wait, your journey is not over.
We have over 200 videos to help you with your small business
and your online store.
Be sure to like comment and subscribe.
This is The Journey and I'll catch you the next video.