Thank you very much!
I was looking forward to meeting you all. Hi everyone!
Thank you.
Hi Ms. Takewaki!
Ms. Takewaki was inspired by her mother, a fitness instructor,
she aspired to a career in fitness and moved to New York after her husband, Darwin, was relocated.
She uploaded Vlogs that told the story of her life in New York
and fitness videos in December 2018.
HAND CLAP, which she posted in September 2019,
became popular, and today, with the mission of "Making working out at home a normal part of daily life,"
Ms. Takewaki broadcasts fitness and diet food cooking videos that can be enjoyed at home,
and she has gained over 3 million subscribers.
She has also appeared in television and other media, and is active in a wide range of activities.
Ms. Takewaki, thank you very much for being with us today!
Thank you for inviting me!
We associate you with workout videos you can use to exercise at home, but how did you get started?
I originally only aspired to be an instructor,
but I started uploading videos after my husband Darwin
suggested I do it because there weren’t
any Japanese women among the big fitness YouTubers.
I see, your husband supported you.
Yes.
What were your thoughts behind deciding on
“Making working out at home a normal part of daily life" as your mission?
The ultimate thing I want to do is
“increase the number of people who are happy about themselves."
If you focus on yourself and work hard when exercising,
your self-esteem will gradually increase.
Therefore, I want to increase the number of people with high self-esteem through home workouts, even if it is just one person.
What reactions do you get from viewers?
About 80% are women,
but the age range is very wide. My mom is 62 years old,
and I made a video together with her. Thanks to this video,
many people now display YouTube on their TV screens
and enjoy our channel together with their families.
I see.
And you launched a brand for home workout products together with your husband Darwin, right?
That's right!
I started the brand “MARINESS" together with my husband
to help people “feel happy about themselves"!
What kind of details did you focus on?
I paid particular attention to combining functionality
and a cool design.
Also, there are not many fitness products on the market that harmonize with the décor,
so we are trying to make items that people will want to leave
in full view in their home, rather than packing them away.
How does it feel now that you are selling the products?
The products are really very popular,
and we listen to viewers’ opinions on live streaming through YouTube.
We ask them questions such as "Which color do you prefer?" or “Which shape do you prefer?"
and I think with this brand we can directly incorporate the customer’s requests
into our products in this way.
So, I will ask you directly,
what does YouTube mean to you, as someone
who's been popularizing home workout videos on YouTube?
I think it's a “place to connect with friends"!
YouTube consists of videos on the screen,
but I think there is a connection between people, a community,
and a social media platform with warmth.
So, I hope to expand my circle while enjoying the community
to increase the number of people with high self-esteem.
Thank you very much.
Now that the first half of the Brandcast is coming to an end,
why not refresh yourself a bit, whether you're at the venue or watching online?
With that in mind, I'd like to try some exercises here together with Ms. Takewaki!
So, Ms. Takewaki, are you ready?
You bet!
So, let’s all do this together! Please go ahead Ms. Takewaki!
OK everyone,
you can do this sitting down,
so let’s loosen up our upper body and shoulders.
Start the music!
It’s fine to do this sitting down.
Lift your shoulders up toward your ears, then let them drop.
Breathe in, and out.
You’re doing great. Have your shoulders warmed up a little?
Very good,
you’re doing very well.
Lift one arm and then lower it again.
Bring your shoulder blades together,
then stay present and bend
and stretch your arms.
I’m happy. I’m happy that you put your hands up for me.
Then let's try the other side!
Do your shoulder blades move if you do it one hand at a time?
This will relax your back if you do it consciously.
Very good. If we all raise our hands it will look good.
You’re all doing great.
Now, I want you to take a deep breath.
In through the nose and slowly out through the mouth.
Once more. Breathe in positivity, and breathe out negativity.
Let's breathe positivity while we work!
In through the nose and spit negativity out of our mouths.
Well done.
Last time, breathe in. And out.
Now, lift both arms.
And in that pose, pull your elbows back.
Let’s do it in time with the rhythm.
Open up your chest.
Very good. Let’s do it in time with the rhythm.
One, Two! One, Two! Great!
can you tell us about the challenges you faced at the time?
That’s the end. Well done everyone.
Thank you so much!
Thank you everyone!
How was it, everyone?
Do your muscles feel more relaxed?
It seems easy to do at home or at work. I hope you will try it again in the future!
Thank you very much Ms. Takewaki!
Now, please could you give us your message for everyone, Takewaki-san!
Even if you just do a little bit of exercise, your body warms up
and your heart warms up too, so I think it’s a very good thing.
So I hope that you will also find things that will increase your self-esteem,
such as home workouts through YouTube,
so that you become happier about yourself.
Thank you very much for today.
That was Ms. Marina Takewaki!
Thank you very much!
I will see you all on YouTube. Thank you so much!
Well done for your hard work. High Five! Thank you.