- [Neil Patel] We create hundreds
if not thousands of articles of blog content,
for what reason?
Its because we want to surge traffic.
But there must be a better way to get traffic
than just cranking out thousands and thousands of articles.
Hey everyone, I'm Neil Patel,
and today I'm going to break down
the new form of content marketing.
(bright music)
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When you look at my screen here, what do you see?
You see my blog,
and I just have tons and tons of blog posts.
Some of them have tons of comments,
some of them not as much,
but if I just keep scrolling down and I'm going fast
so I know it's hard to read,
you see more blog posts, and if I keep scrolling
more just keep loading and it really is never ending.
If I go onto my WordPress,
you'll see if when I just go to my post section,
you'll see 6,978 posts,
of that 6,911 are published when I go to the publish tab.
But here's what's interesting,
the blog content is great
because it is generating me a lot of traffic
as you can see here.
In Google Search Console is showing
that I got roughly 14 million visits.
And I'm ranking for a lot of different terms
for example, I'm ranking for terms like affiliate marketing,
where I'm getting, you know,
116,000 visits over three months.
But when I look at any term
and let's look at the term affiliate marketing,
there's a issue.
It's only searched, you know, 60,000 times a month,
and I know you're wondering here,
"Hey Neil, you said you got 116,000 clicks."
Keep in mind that's over three months
that I got 116,000 clicks.
And just because you rank for a term like
" affiliate marketing,"
even if you rank number one like me,
it doesn't mean you get all the clicks.
You can get a lot of them,
but a lot of the people
who search don't click on anything.
But even then look right here where it says,
"About 836 million results."
In other words, there's 836 million results
for the term affiliate marketing
when only 60,000 people are searching for that term
at least in the United States, every single month.
We don't need any more content on affiliate marketing.
Now granted the term affiliate marketing
and the industry, it changes over time,
so if you want to keep ranking number one
or high up like I do,
I have to continually update this article here.
Literally, I continually update the article
on a regular basis so I can maintain my rankings.
And that over time has led me to get 14 million clicks
at least over the last three months when it comes to SEO.
But I want to show you something interesting,
when I scroll down what is the most popular term?
It's actually Ubersuggest.
Ubersuggest generates 1.421 million clicks.
That's almost one and a half million clicks
over three months, that's a lot of traffic.
On the flip side, my own name Neil Patel
is generating around 118,000 clicks over three months.
In other words, the term Ubersuggest
is roughly 12 times more popular
than my own brand Neil Patel.
And when you Google Ubersuggest,
I'm going to Google it here for you,
you'll see that I'm ranking number one
but it's also the name of my brand
so that's not that big of a deal.
And if you're not familiar with Ubersuggest,
it's just an app.
And now you can type in any keyword or domain name
and it gives you SEO advice or feedback.
What's beautiful about this is
in the long run it's cheaper to build a tool
like I did with Ubersuggest and get that viral traffic
than it is to continually write content
and update the content.
Now I'm not saying you shouldn't do content marketing,
I'm just saying creating tools
is more effective than creating content.
Ideally, you should be doing both.
And if you create any tool
it's not necessarily going to be effective,
the real key is to give away a free tool.
Now, Ubersuggest has had paid versions
but you can do a lot for free.
Like if I'm doing keyword research
and I'm looking up a keyword like marketing, I can go
and look at all the ideas for terms like marketing
and all the people who search for it for free.
And I can do a lot,
I can even see like the related tab,
get more keyword ideas there.
And, you know, the same is with the term marketing, right?
And by giving away a lot for free
like I'm doing in Ubersuggest what you'll find is
you'll naturally verily get the traffic
which is much more effective
as long as the tool is related to your industry
and its related to your business,
and you can take some of that traffic
and convert it into revenue,
than it would be to just go and create
thousands and thousands of article of blog content.
You don't have to build the tool from scratch either,
there's a site called CodeCanyon.
I think it's codecanyon.net,
and I'm going to actually load up CodeCanyon
so you can see it here.
And they offer tools on anything.
So I'm in the SEO industry.
Let's see if there's SEO tools.
Look right here for $29 I can buy my own SEO tool
and white label it.
There's more too, Prestashop SEO Manager, 39 bucks,
SEO Canonicals Link Extension,
WooCommerce SEO & Categories,
there's just a lot of options,
you know, WP SEO Propeller- Advanced SEO Analysis Tool,
you can buy a lot of tools for really cheap here
in any industry.
Let's say I'm in the automotive business or car business.
Let's see, Car and Driver,
Car Dealer Pro, Car Rental System,
Time Racing.
Some of them will be relevant,
some of them will not,
and you can type in, you know, keywords
related to any industry like real estate,
Real Estate Agency Portable,
Quick Homes, Real Estate CMS,
Find a House, Real Estate Made Simple,
and you can take some of these tools
at least the ones that are relevant,
and give it away for free.
So you're buying it and then people can use the tool
on your own website and it's white labeled.
And over time what you'll find is
the tools will naturally get more links,
it'll naturally just boost in popularity,
and you'll just get more and more traffic over time.
Remember the term Ubersuggest, right?
That's the name of my tool,
look at this right here.
17,000 backlinks, right, from unique domain.
So, 97,000 backlinks in total
but from 17,000 unique domains.
And it's all word of mouth
because all I did was just give away a lot for free
and more than my competition,
and that's just helped me get more traffic over time.
So I hope this helps you with your new SEO strategy.
Yes content marketing is great,
but for me this is the new version of content marketing,
and I recommend that you try it out.
If you have any questions, you can leave a comment below
and I'll answer and try to help you out.
If you enjoyed this video, like it, share it,
tell the people about it.
Thank you for watching.