Are you ready to expose your content to an audience that has never seen your content
before? In this video, I'll show you how to create, optimize, and post YouTube shorts
so it grabs viewer's attention and makes your message shine. Does that sound like something
you can use? Here's how to create a short, just using your phone. Tap the YouTube app,
tap the plus sign. Tap create a short. Tap 15 to record a 60 second short. If you use
a strong hook in the first few seconds of your video, it's more likely your viewers
will continue watching the Shorts video. Hold down the red button to record a video clip.
Now I'm recording a video clip. Let it go. I can see at the top here that I've got that
recording. Keep mind you can string multiple video clips together in the same shorts video,
which I'll show you how to do later. If you want to add sound to the video clip, tap add sound, you
can search for a song or just select one of the ones that's shown. I going to select Calm down,
Tap the arrow. If you want to undo this action and start again. Tap undo. If you want to redo it,
tap redo. You can also save it as a draft if you wish and use that clip later. Here are some of the
tools you can use to edit your shorts. If you want to see all your editing options, tap the arrow.
You can flip the screen. Add effects, increase speed. Just move the slider to
the left or the right. Add a timer. So you can add a countdown before you record. 3 seconds,
10 seconds, 20 seconds and can drag to change where the recording stops. So
I could stop it at 32. Tap start to start the countdown. Tap green screen, to add a green
screen. You can use a background picture from your camera roll. After you've selected it,
tap done. I can also pinch my image and move it around on the screen if I wish. Tap retouch to
retouch the image. Tap filters to add a filter, tap lighting to adjust the lighting. Here's how
to string multiple clips together. If you want to add a clip from your camera roll, tap the icon on
the left, tap on your clip. You can adjust the video by moving the slider to the right
and move the other slider to the left. That'll choose that particular segment. When
you're happy with it. Tap done. If you want to preview what you've recorded, tap the arrow.
If you want to add another clip from your camera roll or record another video clip,
Tap the back button. I'm going to tap on the image icon to add another video clip.
I'm going to tap on this one with a bird. If you want to add adjust this video clip,
move the handle to the right move the other handle to the left,
so I've just got that particular segment. If you want to preview what I've recorded, tap the check.
Here's how to enhance your video so it increases engagement. If I want to adjust the music, tap,
adjust drag to adjust the sound. Tap done. If want to add text, tap text, tap done. I can move
the text around on the screen wherever I like, or I can just add it to the trash box if I want
to trash it. If you want to add some more text, tap text again, add some more text. Tap done,
tap timeline to adjust the text. So this text will come in first. I can move this text to
come in second and tap done. Here's the first text. I can move it around. Here's the second
text. I can trash it if I want. I can also add a voiceover. Tap voiceover. I can tap or hold to
record audio. Tap or hold to record a audio. If I want to undo the recording, tap undo.
If I want redo it, tap redo. If I want to adjust the volume, tap volume so I've got the original
sound. I can adjust the music. I can adjust the volume of the voiceover. If I want to
add some filters Tap filters. I've got no filter. Pop, dreamy, soft. I'm just going
to go with no filter. Tap done, tap next. Now you're ready to upload and schedule your video
to be published and available to the public. Create a title that represents the content of
your Shorts video. Your title is what viewers first see when scrolling the Shorts feed on
their phones. So create a title that makes people curious to want to tap and check out your video.
I can add a hashtag. If I tap visibility. I can select visibility, public, unlisted private,
or I can also schedule it.Tap schedule. I can schedule it for a particular day, 15th of March.
Tap. Okay, I can choose the time Tap OK. Tap the back button. So visibility is scheduled. No,
it's not made for kids. I can save it as a draft by tapping Save draft. If I tap upload short,
it'll be published as a short on my channel and be available to the public. Here's how the
shorts appear on the shorts tab in the YouTube app. Tap on the 3 dots next to the short to
edit it. I can save it to a playlist, share the video, edit it, edit advanced settings in studio
or delete it. So tap edit. I've added the title description. I've set the visibility to public,
it's not Made for kids, and added some tags. If you want to add a custom thumbnail to your shorts
so it appears in Google search, click the link in the description. How can viewers find my shorts?
Viewers can find shorts by tapping on the dedicated shorts tab at the bottom of the
screen using the YouTube app. After a viewer clicks on a short, they can scroll to watch
more shorts. You can also discover shorts on the YouTube homepage, then scroll horizontally
to view more shorts. If you click on a short, you can scroll vertically to watch more shorts.
If you tap on your subscriptions feed, you'll also see shorts. Shorts can also be discovered
in YouTube search and Google search when people enter that search term in the search bar. Shorts
will also appear on the YouTube channel homepage if you add a shorts section. You can also watch
shorts on your smart TVs, gaming consoles and streaming devices. If you tap on your
content tab in YouTube studio, you'ii notice there's a dedicated shorts tab at the top.
If you tap on analytics, you'll see the number of likes and subscribers in the last 28 days.
How they chose to view, how many swiped away your top shorts. how viewers find your shorts,
external sites, YouTube search terms, content suggesting you and playlists featuring you. If you
tap on a short to view its individual analytics, you will be able to see the views, subscribers,
estimated revenue, audience retention , top traffic sources, if it was shown in the feed,
how many chose to view, percentage that swiped away, how viewers find the video, external
sites or apps, YouTube search terms content suggesting this video and playlists featuring
this short. Here are some best practices when making your shorts so you can improve
engagement and get more views. The first few seconds of your short will determine if the
viewer watches all the way through, therefore, create a strong hook in those first few seconds.
You kind of need to establish in the first two
to three seconds why someone should watch this all the way till the end.
If you aim for a retention rate that is close to a 100% there's a
high probability your short will do well.
If you're landing in like the 35 to 45 second range and driving over 90% retention,
it's pretty likely going to go somewhat viral.
Try to tell a story in your shorts video so it keeps views watching all the way through.
One thing we noticed with some of our shorts that weren't doing as well, we were kind of
delivering a lot of the information up top and then there was no reason to keep watching.
One way to keep viewers attention throughout your Shorts video is to use lots of B-roll every few
seconds. Keep in mind that your shorts loop, so pace your content accordingly and encourage
replayability. So are shorts worth it? Currently, YouTube Shorts receives over 15 billion views per
day, therefore I highly recommend going all in on Shorts. You can also use shorts to promote
your long form videos by editing your long form video into a short. A link to the original video
will appear at the end of your short. Click the link in the description to learn how to
edit a long form video into a Short. You can also reply to a comment with a short, and the
person that left a comment will be notified about the Short. The short will also appear
in the comment. Click the link in the description to learn how to reply to a comment with a Short.
With shorts, you have the ability to reach new audiences that you
can't reach with long form videos because your shorts videos appear in the shorts
feed when somebody's scrolling their phone using the YouTube app. They're also easier
and faster to make because you can just use your phone. They're a great way to attract a
lot of views fast and grow your channel. What if you don't want to use a phone to
make a Short? Can you make and upload a short from your PC or laptop? Watch this video on
the screen right now on how to make and upload a short from your PC. You'll be glad you did.