when I started my solicitors practice in 2011 I had a problem I needed to get
clients needed to get them fast my back was to the wall I didn't have an it
contacts build up I had no old school ties that might give me a leg up and I
simply didn't have the time to go through the usual traditional method of
generating leads and clients I didn't have time to go join the local Chamber
of Commerce didn't have time to do the networking that might be required in
various groups there were an offer I discovered however a concept called
content marketing and that essentially is where you provide value in advance so
I discovered internet or online or digital marketing call it what you like
and you deliver value in advance through content marketing I did it with blog
posts and videos YouTube videos so you basically deliver something that's
useful to the market that you might look to serve and say here I made this you
might find it useful and in that way I developed an online presence but I went
to town on us insofar as I studied very very closely
digital marketing online marketing I learnt how to blog learned how to make
videos and I went right down into the weeds to learn as much as I possibly
could I learned about the influence learned about the psychology of
persuasion I learned about copywriting I gave myself an education quite frankly
in digital marketing and I was absolutely relentless I published my
first blog post on my website business and legal that I he in 2009 I uploaded
my first video to YouTube in 2011 in 11 it was rough there's no two ways about
it it was rough on the videos after that
quite frankly growth as well but over time I got better now I have six
thousand YouTube subscribers my business pages and of Treves are fourth among
Facebook but two of the business pages alone
of 30,000 funds 30,000 fans I have 8,000 email subscribers and I get large
quantities of traffic to my websites have a number of web sites every week
last week for example two two of them in seven days two websites Google Analytics
show that I had 13,000 visitors in seven days to those two web sites I have built
my solicitors practice true online or digital marketing you cannot have 13,000
users visiting your web sites in seven days or six thousand YouTube subscribers
or eight thousand email subscribers or 26 or 30,000 fans on Facebook without
generating a lot of leads a lot of clients so the whole issue of Chambers
of Commerce networking board boys club correct school all that sort of stuff
didn't matter to me and I as I say have built my practice using digital
marketing because of this I believe that anybody who is thinking about starting a
business any sole trader a yachtsman or any startup any businesses already
started and is struggling I genuinely believe that this experience the long
with my legal training and along with the experience I've had in building
businesses since 1986 offers me or gives me the opportunity to give good
assistance on a unique perspective unique insight to people looking to
start their own business I've been involved in industries like retailing
convenience stores filling stations property investment the license trade
construction I've driven the teleporter on the building site for example because
of this as to say I believe my unique background my unique experience gives me
a good opportunity gives me a good leg up in terms of assisting people were
thinking about starting your own business
my name is Terry Gauri I'm a solicitor - talking with my contact details are at
the end of this video