hey guys ECR G here back with another video today we're gonna be talking about
Apple once again this video is about their focus and initiative on digital
health so a lot of you may know that they have their annual Apple conference
called WWDC 18 2018 as you can see on the screen right here it's been all over
the news you've got you know some of the updates for Siri some of their updates
that they're gonna be focusing on you can FaceTime 32 people blah blah blah
blah blah Apple watch all this different stuff working out all this different
stuff etc etc but what they don't show you and you may not have even noticed is
what happened if you go to apple.com slash healthcare Wow okay so there's the
whole new part of this website here and I don't know how long this has been here
actually but I stumbled across it here today and wanted to share with you guys
so I've done the video before about why Apple chose their second headquarters to
be in Raleigh Durham North Carolina and that's because of the strong connection
to you've got three cornerstone universities that are amazing for
science and technology UNC Chapel Hill North Carolina State University and Duke
University you've got state-of-the-art biotech and
engineering firms you've got I B M you've got Cisco you've got all the CEOs
there you've got IQ via PPD PR a CEOs health Chiltern LabCorp you've got
anybody everybody you want you've got Biogen here you've got Pfizer basically
anybody and everybody you want is here so that's one of the reasons why Apple
decided to put their headquarters there and for more on that you can watch that
video but here's this whole other side of their website that is a little
lesser-known so they talk about some of their technology before and a lot of you
guys made even realize that Apple is you know
heavy in the tech space but I mean obviously the tech space but in the
healthcare space that what I mean so here we go I mean you look down their
website they've got all this talk about healthcare they've got all the stuff
that you can see Apple in the hospital talk about how their products are
transforming this and that there's I mean it's just it's just amazing what
they're doing they see this as a potential business opportunity for them
and they're really doubling down on it and that's that's one of the reasons why
they chose Raleigh Durham as their home of their second headquarters so you know
they're really going to be focusing on this obviously and you can see from
their WWDC conference that they held recently I think by the time you seen
this video it would have already been started by a couple of days already but
it started on June 4th and they're focused on digital health and it's no
surprise there because they're focusing on digital health and then they're gonna
go ahead and parlay that into you know some of the clinical research aspects of
their products that they can provide so look at this create custom apps for
medical research medical researchers can take their studies into the real world
by building apps with a research kit the open source framework streamlines the
process making it easier for researchers to enroll participants capture informed
consent and gather medical information more frequently rather than only during
periodic visits so how about that that is that is that is a game-changer right
there so what if every study had their own app to go along with it and they
kind of already have something similar to that you know but every study can
potentially have their own app in the future for patients to use four pís to
look at four monitors to monitor for data management to look at the data this
is a game this is this is something that they're really
I mean as you can see from this website so creating custom apps for medical
research so they're definitely going in that direction and then the technology
to make healthcare more personal also so this is something that they're gonna be
doing and you know they're also gonna be doing it for the consumers not just for
business in general you know give your patients a more holistic view of their
health etc etc so I don't even know so I got to this page from an article I was
reading but I don't even know how to get to this page other than the way I did it
because clearly on their website if you just go here you know it's it's the main
products they don't even have a tab for healthcare let's see maybe if you go to
the watch but wow this is this is something I mean they've got all the
white stuff here let's see let's see maybe if we go down here Apple an
education Apple in business let's see if they got something there nope doesn't
look like they've got stuff for business so I'm sure not a lot of people even
knew that that part was there but they've got their own healthcare place
because most people are going there to buy their consumer products so let's
navigate back to the healthcare epilogue comes healthcare so we're not going to
you know go too deep in there but let's see what we got in the products and
platform so we're not going to go you know too deep in there as you can see
that get the Apple watch but obviously they're going to be doing something with
the watch that they're going to be giving these to the research
participants to you know have the watch and connected to the phone and
everything everything is going to be the Apple fully integrated vertically
integrated system for clinical researchers to use and you know they may
have their own app for each clinical trial and etc as you can see here's a
epic they have it up there which is a medical
records system that people use electronic medical records so they
already hooked up to your iPhone and it's gonna be hooked up to your Apple
watch also so clearly Apple is planning to go there in the future not surprising
at all every their actions point to this their
focus on the digital health right now points to this so Apple is quickly going
into the health sectors to be coming to a I can just see I can just see I mean
imagine Apple's gonna have all this data on each person on each daily person so
imagine running a clinical trial with apples data so they're gonna collect
this data you know over years and years of people using their iPhone they're
gonna collect the data and they're going to you know you're going to be able to
buy the data see arrows and sponsors are gonna be able to buy that data and
potentially use less subjects to acquire that data or they're gonna run a
clinical trial just from that data overnight essentially because they're
gonna have all of that data there for you it's gonna be hooked up to the
electronic medical record they're gonna have apples gonna have it they're gonna
have your activity your nutrition and your sleep and all this stuff so imagine
that so Apple clearly kind of ahead of the curve here on what's coming up where
at least this is their their response to the healthcare push by other big
conglomerates like Amazon and Berkshire Hathaway so more to come on this I'm
sure I'm sure Apple is gonna be coming out with a lot
more and you know I'm making this video at the beginning of the WWDC conference
so that's going to be wrapping up I think the end of this week end of June
end of the first week of June if you're listening to this 2018 so there might be
more updates to come over the next few days so if that's the case I'll make
another video talking that but just thought this was
interesting and you guys would want to know about what Apple is going to be
doing to parlay their tech into the clinical research industry because it is
coming and clearly they're making a push for that so if you guys enjoyed this
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take care