Hi everyone.
Welcome back to my channel, where I help
business owners and entrepreneurs connect,
inspire, and make money from
passion-aligned SEO video and content
marketing.
Today, I'm going to explore what content
marketing is and how you can use it in
your business to your advantage.
Essentially, it's content marketing 101.
So if you're new to content marketing and
want to learn how to generate leads
without paying for social media, or
search engine advertising, then this
video is for you.
So keep watching.
If we're just meeting, I'm Simone
Cunningham, my professional background of
over 20 years includes being an on-camera
news journalist and consultant in public
relations, corporate communications and
SEO video and content marketing.
If you like what I share today, please
consider subscribing and hit the bell
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video.
So, let's get into it.
You may have heard of content marketing
and you may even be doing it in your
business without knowing. This video is
about learning exactly what content
marketing is and how you can use it to
grow your online presence.
If you use content marketing intentionally
and by that, I mean, following a plan,
its cumulative, effects are far more
powerful and less expensive than any paid
marketing campaign.
Why?
Because content marketing allows you to
provide valuable content to your leads
customers and social media audience in a
way that feels organic and natural
without being disruptive or intrusive.
It's attraction marketing at its best.
So what is content marketing exactly?
Content
It focuses on planning, creating
publishing, and distributing relevant,
valuable and consistent content.
You can use content marketing to boost
conversions, increase brand loyalty,
create social connections, share how your
services and products
solve your audience's problems and
increase your website traffic.
There are at least 18 types of content
marketing and the list is growing every
year.
The most common formats include blogs,
podcasts, videos, social media posts,
email, webinars, infographics, ebooks
visual content, whitepapers, lead magnets,
case studies, checklists, courses, free
apps, quizzes tools, and slideshare
presentations.
That's a lot to choose from and you'd go
crazy trying to do it all each week, even
with the team.
So let's just focus on the top six that
will generate the most impact and create
the most value for your audience.
One blog content marketing.
Blogging isn't dead in 2021.
Think about it this way, most of the
content on Google is from an article blog
or video
that's been published on someone else's
website.
You can use your blog to answer your
audience's questions. If you share
valuable content and do it consistently
Google will reward you with higher
visibility.
That means more clicks to your website.
Number two, video content marketing.
Video isn't going anywhere and it's only
becoming more and more popular.
69% of people
say they would rather learn about a
company's service or product through video.
Video marketing can improve ROI, boost
conversions and help build relationships
with your audience. Share videos on your
social media
like I am here and your website and
landing pages.
There will never be too much video
because people are still unsure, how to
get started with it
or lack the confidence to take the plunge.
If this sounds like you book a success
strategy call with me to discuss.
If you start now you'll be way ahead of
your competitors and who doesn't want that?
Number three
Social media content marketing.
The latest stats show
3.6 billion people are using social media
around the world. In the next four years
another 1 billion are set to join. Those
numbers
can't be ignored whether you're a solo
entrepreneur or own a big business.
The type of content you need to create
has changed as well.
It's no longer about posting constantly
and spamming your audience.
It's shifted to providing real insight
and real value. Create lengthy posts that
educate, inspire and talk to your
audience's pain points. Number four,
infographic content marketing. This is a
relatively untapped type of content
marketing.
Infographics display data, information
and content in a simple graphic format
like this one here on my website.
It's a way to communicate complex
information simply or summarize lengthy
information.
Infographics are also a great way to
generate traffic back to your website, as
people, share them, and link back to them.
Number five, webinars live and
pre-recorded.
It's one of the most popular ways for B2B
marketers to reach new customers.
Remember to check out my live webinars on
my website. Webinars are successful for
five main reasons. One lead generation.
Webinars are great for creating a list of
people that enjoy your content. Two
relationship building. It puts you right
in front of your target audience.
Three affordability, especially if you
pre record them.
Four repurposing, use the content
elsewhere.
Five, long-term value. Continue to link
to your pre-recorded content, and use it
for lead generation.
And finally, our last content marketing
format number six, podcasts content
marketing,
Maybe you're sick of hearing about this
one.
It seems everyone has a podcast.
Last last year, there were around 850,000
active podcasts around the world, and
it's still gaining popularity.
While it's not for every business owner
it is worth considering depending on what
your business is, what your content is
about
and the other formats of content that
you're already creating. You may already
have enough content on hand to work it
into a podcast without too much extra
effort.
So there you have it. As I mentioned
earlier there are at least 13 other
formats of content marketing with email,
ebooks and courses
also a very important part of most
successful marketing funnels.
You need to choose your content formats
carefully, so they work together.
This will save you time and money in the
long run.
Don't try to be everywhere at once
at least to start with. The goal is to
create focused content based on strategy
and keep your funnel simple.
It's too complicated, there's less chance,
you'll create all the content that's
needed.
If you have a question or enjoyed this
content, please let me know in the
comments section below.
You can also join my VIP list.
The link is in the video description.
Also, remember to check out my previous
videos, you may be interested in my
blogging series, and there's also a video
on content marketing trends for 2021.
If you found this video helpful, please
remember to subscribe and hit the like
button.
Thank you for watching.
As always I'm grateful for your support.
I hope you have a great day and a great
week.
I'll see you in the next one.
Bye for now.