hi this video is about the top 10 ways to
increase audience retention on YouTube
Do you want to boost your rankings and get
more views and subscribers in this video
I explain what what audience retention is
show you ten ways to increase audience
retention and show you how to monitor
the performance of your videos so you
can make improvements. Hi my name is
Herman Drost from drostdesigns.com if
this is your first time here hit the
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channel is all about how to grow your
audience on YouTube and generate traffic
leads and sales on autopilot stay tuned
to find out why audience retention is so
important the biggest ranking factor on
YouTube is watch time this is the amount
of time that people keep watching your
video so if they bail out after a few
seconds you'll get a lower watch time so
what is audience retention this is the
ability of your videos to keep the
attention and interest of your audience
so if you keep your audience engaged
throughout your video you'll have a high
audience retention score the audience
retention of a video is measured in two
ways
number one is absolute audience
retention and number two is relative
audience retention absolute audience
retention shows the percentage of views
for every moment in the video pay close
attention to the first 15 seconds of
your video because that's when viewers
are more likely to drop off if you don't
deliver the content that you promised
relative audience retention is the
ability of your video to keep viewers
watching compared to other videos that
have the same length if the graph shows
a relative audience retention of over 50
percent that means your video is doing
better than other videos of the same
length it means that more viewers kept
watching your video over the same time
frame compared to the same timeframe of
other YouTube videos here's a great tip
instead of comparing your video with
others compare your video with other
videos on your channel if you see a
video with a high retention score then
try to duplicate it for future videos so
what should be your goal try to shoot
for a relative audience retention score
that is about 50% this means that your
video will have a higher audience
retention than videos of a similar
length here are 10 ways to increase the
audience retention
on your YouTube videos
1. Identify a problem or pain point of your
audience if you can identify and solve a
problem or pain point of your audience
then you'll keep your audience engaged
2. Do correct keyword research
identify the keywords that your target
audience is searching for you can do
this by using the autosuggest feature of
YouTube and getting a list of
suggestions try to avoid very
competitive keyword phrases because
they'll be harder to rank for instead
look for low competition keyword phrases
click the card icon to watch my video on
how to identify low competition keywords
3. Script out relevant content
your content should be directly related
to the keyword phrase you identified in
point two if you deviate from the
content that you promised your viewers
will leave your video.
4. Hook your viewers from the beginning
begin your video by telling your
viewers what your video is going to be
about for example in this video I
started off by asking a question do you
want to boost your rankings and get more
views and subscribers then I follow that
sentence by saying in this video you're
going to receive 10 ways to increase
audience retention on your videos you
also might give a teaser at the
beginning so people stay to the end for
example you could say stay to the end to
receive my video upload checklist.
5. Share only what is necessary
don't try to lengthen your video by
filling it up with fluff try to
communicate value from the beginning so
you keep your viewers engaged throughout
the video here's a test you can do to
see if you've got good audience retention... hit
number 3 on your keyboard after your
video starts the first 30% of your video
will be skipped if you can still
understand what your video is all about
after skipping 30 percent then you know
that you can eliminate the fluff at the
beginning.
6. Use B-roll if
you're doing a talking head video your
viewer will soon become bored try to
change the screen every three to four
seconds by using B-roll, text, cards, etc
you can also move yourself from left to
right or you can zoom in on the person
this helps to break up the monotony of
your video and keeps people watching
7. Link to a playlist link to
a playlist at the end of your video so
it keeps people watching more of your
videos if you notice there's a drop off
halfway through your video then create
a card that links to a playlist so
people will leave your video and watch
more of your other videos if people
watch more of your videos on YouTube
that will increase your session watch
time
Click the card icon to watch my tutorial
on how to increase session watch time
8. Thumbnail, title and intro
should all be congruent to your message
the purpose of your thumbnail is to get the
first click your title should be
congruent to your thumbnail so they'll
want to watch your video your intro
should tell your viewers immediately
what to expect in the video content as I
mentioned before the first 15 seconds
will determine if people will keep
watching your video so make sure that
your thumbnail title and intro is
aligned with the message you're trying to
convey to your viewers.
9. Don't
telegraph your ending avoid using
phrases like that's a wrap
that's it or in conclusion you want to
keep your viewers watching to the end of
the video so don't indicate when the
video will end leave that for your last
20-30 seconds where you can link to a
free giveaway and add an end screen that
links to another video and gets people
to subscribe.
10. Monitor YouTube analytics go to youtube
analytics and click on audience
retention click on absolute audience
retention to see if there's a drop-off
in the first 15 seconds if so work on
the intro of your videos so you can
boost your absolute audience retention
rate click on that relative audience
retention tab to see the number of
viewers that are watching your videos
compared to videos of the same length
try to shoot for a relative audience
retention of 70 percent if you get over
50 percent you're doing well. Here are
several important things to keep in mind
to increase the audience retention of
your videos on YouTube compare with
yourself not with others if you compare
your channel with other channels then
you'll lose inspiration and motivation it's
similar to competing in a running race
there will always be people that can run
faster than you
so instead of comparing your time with
others times just try to beat your own
best time analyze your top 10 videos if
the content of those videos is doing
well then create more content on the
same topic treat each video separately
if the multitude of the videos on your
channel have a low audience tension
rate it won't affect a future video that
has a high audience retention rate
therefore treat each video that you
upload separately to the other videos on
your channel add videos to an official
playlist when you add videos to an
official playlist YouTube will suggest
videos to your viewers based upon the
history of their viewing experience make
a goal to improve the audience
retention of your future videos over
the next
28 days identify one thing
that you can improve over the next month
if you make this adjustment and it improves
your absolute and relative audience
retention scores then you'll see a great
improvement in rankings and get more
views and subscribers let me ask you an
important question what are you
currently doing to improve the audience
retention score of your videos on
YouTube post your answers in the
comments below
I'd love to read them click the card
icon to download my video upload
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