- How do you earn more than $200 in less than an hour,
from just 150 people on YouTube?
You do this! (clicks fingers)
- All right baby, Shawn's gonna do a big one for us today.
(air horn) We're gonna
start off with Shawn
we've got $5 super tap. (cash register clanging)
♪ Money, money, money, money, money, money, money ♪
♪ VidIQ, vidIQ, vidIQ.com ♪
- Money, money, money, money, money, money, money!
Hello I'm Rob, welcome back to vidIQ.
If you are new here we are the YouTube tool
and channel aimed to educate you
on your YouTube journey.
If you're familiar with vidIQ then,
yeah we are in unfamiliar surroundings today.
I'm trying out the green screen
I've moved it to another room.
Always requires a little bit of tweaking
to get it right so do let us know in the comments below
whether you like it or not.
Now what's all this talk about earning lots of money
in a very short space of time
from a very small number of people on YouTube?
Well it all comes down to this.
We recently published a video all about
how to earn more money on YouTube, besides AdSense.
It's well worth a watch and there should be a link
to the video in the top right hand corner right now.
Do check it out.
One of the tools we talked about during
that video was Super Chats,
which are small financial contributions from viewers
to live streams which will highlight
their message in the live stream chat.
Now Super Chats are not new,
it's been a feature that's been on YouTube
for a number of years, but what is new
is just how profitable they are
for video creators as YouTube said in this blog post.
"There are now over 90,000 channels,
"who have received Super Chats,
"with some streams earning more than $400 per minute."
"And Super Chat is now the number one revenue stream
"on YouTube for nearly 20,000 channels."
"An increase of over 65% year on year."
Now we ourselves occasionally get Super Chats
on our live streams and we're very appreciative of it,
thank you very much.
But to say that it's a number one revenue source
for channels and that you can earn
over $400 per minute seems fanciful,
until I saw this.
- El Jefe! (air horn)
(cash register clanging)
♪ Money, money, money, money, money, money ♪
- Oh Preston Martin in the house!
(cash register clanging)
♪ Money, money, money, money, money, money ♪
- Here we go!
♪ Money, money, money, money, money, money ♪
- We've got a Super Chat, watch out now,
five oh four, (air horn)
(cash register clanging)
♪ Money, money, money, money, money, money ♪
- Now just give me one second
while I turn this into a meme.
(exhales) (cash register clanging)
Perfect, say hello to Travis!
He's part of the vidIQ family.
You may have seen him on our channel,
or at live streams and he does lots of work
with customer service in the background.
But Travis is also a video creator in his own right
with the channel Travis MCP.
And he does all sorts of things on technology
including live streams.
At the time of recording,
Travis's tech channel is just shy of 40,000 subscribers
and I have no idea what he's doing right here.
But this is one such live stream he did recently
on the Samsung Galaxy Note
which ran for about 48 minutes
and got around 1,000 views.
And these are just some of the Super Chats
Travis received during that live stream
including a single donation of $100 Canadian dollars.
So first of all Travis,
that's some savage work my friend.
But second of all, and most importantly,
how on earth did you do this?
We decided to ask him.
- [Travis] Thanks Rob, actually the ability
for me to get all of these Super Chats
really had nothing to do with me chasing
different ways to get the money,
it was actually more about me chasing ways
to make my live streams better.
Let me explain.
I would go to other live streams
and I would try to figure out why people
were so excited to be there
and why they were so much fun.
You see I would go to other creators live streams
and I would enjoy them myself.
And one thing I noticed was
in one of my favorite creators live streams
he would do sound effects periodically
and people loved it!
Oh look, Unlock is coming for your necks Son,
he's coming for your neck!
He's coming for it!
(cheering)
(cash register clanging)
♪ Money, money, money, money, money, money ♪
- And then I noticed as he was doing sound effects,
more people would send him Super Chats
which I thought was interesting.
So what I wanted to do first was I wanted
to put sound effects in my videos.
There's multiple ways of doing this
including free ways where you can do a
soundboard on your computer.
But I bought the Elgato Stream Deck
and it's already paid for itself.
Basically it has a bunch of different buttons
that I can completely modify
and put different sound effects
and different, cool little visual effects
and everything in my live streams.
It makes it more fun.
(sound effects)
Secondly, I made sure that I'm full of energy
every single live stream.
People want that, people love that.
They come to my live stream
because they enjoy themselves.
(air Horn) Let's get it done.
All right, all right, all right!
(sound effect)
And of course the most important thing,
the thing you're wondering about
how do I get them to spend money,
well I don't.
I just enjoy myself.
I play sound effects when cool things are happening
and when someone sends a Super Chat
it's a big celebration.
I have a specific song I play,
I do a little dance,
and you know what, it works.
People love it when you can take a minute
to just appreciate that someone
has sent you money just for being live,
they really appreciate it as well.
And because I go to other streamers live streams
I go to other creators live streams,
they actually come to mine as well
and a lot of those Super Chats
were from other creators.
People who's live streams I've been in.
I really believe that going
to people's live streams,
being apart of the community
and then making your live stream
as fun as absolutely possible,
is all you need to do.
Focus on the people in your live stream
make it awesome for them,
and the rest just kinda works its way out.
- You see, subscribers are one thing,
but they are a fickle bunch.
You only need to look at your analytics
to see how many views you get
from actual subscribers
and it's usually less
than 50% on most channels.
Beyond your standard subscriber
are actual fans of your channel,
the ones who post comments
in all of your videos,
who turn into every single live stream,
they volunteer to moderate,
and in the most generous way
they start to offer you Super Chats
and become members of your channel.
Those are your super fans,
and if you continue to give those super fans enough value
and make them part of the fabric of your channel
you will never need to ask for anything from them
they will give it to you
because they are so invested in your success.
Oh and one final thing,
I said that Travis earned these $200 from about 150 viewers
although the live stream said it got a 1,000 views
this is because you have concurrent viewers
watching the live stream there and then,
they drop in and out,
and in reality Travis probably earned
that money from maybe 10
at max 15 Super Chat contributors.
So in theory you can make far more money
than you would ever make on AdSense
with just a handful of diehard fans.
- Thank you for having me on Rob.
I greatly appreciate it and I'll see you real soon.
- If you want to see both Travis and myself live
than make sure to join our live stream
every Tuesday 11 am Vancouver/LA time, PDT time
whatever you want to call it.
Where we audit your channels for free,
and you don't even need to give us a Super Chat.
Enjoy the rest of your video making day!
- [Travis] Here we go! (laughing)
♪ Money, money, money, money, money, money ♪