- Facebook Boosting versus Ads Manager.
Which one's easier?
Which one's better?
Well, the answer is it depends,
but I'll help you choose the best option for you
to reach more people on Facebook in this video.
Alright, let's get into it.
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My name is Jerry Potter.
Yes, it rhymes with the boy wizard.
And in this video,
we're gonna talk about Facebook Ads Manager
versus Facebook Boosting.
Which is better?
Which one will get you more results?
Are they both good?
Now if you've ever heard anybody
just trash Facebook Boosting
and say never hit that boost button.
Boosting is always a bad idea.
I've got clients that have turned $40 boosts
into $4,000 in revenue.
So there's no way that it's always a bad idea,
but in some cases, it can be.
And so, we'll break that down here a little bit.
The thing to know about boosting versus Ads Manager,
they're all considered Facebook Ads,
but at its most basic feature,
boosting is an easier way for a business owner
who doesn't know Ads Manager
to start getting their content in front of more people.
However, that's all it does, okay.
Ads are not magic.
So let's say you're already reaching 50
of your ideal customers organically
and none of them are buying,
well, spending money on boosting or Ads Manager
to reach 500 people is not likely to fix that problem.
So what I'm gonna do here is jump back
between the boosting interface on my Facebook Business page
and Facebook Ads Manager
to show you the difference between the different features.
And the first thing I wanna show you
is that in Facebook Ads Manager,
you have tons of control over where your ad shows up.
So for example, you can choose between Facebook,
Instagram, Messenger, the Audience Network,
which is basically a series of websites that show ads
that are placed on Facebook,
and then in between these, like here's with feeds,
you can choose the Facebook feed, Instagram feed,
Facebook Marketplace, Facebook Video feeds,
within Messenger, In-stream ads, which is what shows up
when people are already watching video,
a reels overlay ad,
which is an ad that shows up on top of an Instagram reel.
So these are all different placements
that you can control in Facebook Ads Manager.
Meanwhile, here in the boosting interface,
I can choose Facebook, which is checked by default
'cause this is already a Facebook post,
Instagram and Messenger, and that's it.
There are no more specifics beyond that.
Now some people think that the boosting interface
doesn't have as many audience options
as Facebook Ads Manager does, and that's true,
but it does have a lot more than you think.
So the interfaces do look slightly different,
but I can come in and I can hit Create New Audience,
and of course, I can choose gender, ages, locations,
different things like that.
But when you get down into the detailed targeting,
if you go to browse,
you can still do demographics, interests, behaviors,
like all the stuff that's in Ads Manager,
you should also see there in the boosting interface.
Now one thing that is not here in the boosting interface
that is here in Ads Manager is a custom audience.
And a custom audience is the opportunity
to use an email list or people that have engaged
with your Facebook Business page, all kinds of other things,
but this is an audience that is custom to your business.
Nobody else has this audience for targeting,
but if you do know a little bit about Ads Manager,
and you use the Audience Manager tool,
you can actually create custom audiences
and you can still use them here in the boosting interface.
So I can come down here and click your custom audiences.
And these are all different audiences
that I've created in Audience Manager,
which is part of Ads Manager,
that I can now use as part of boosting.
So for example, I'm gonna find one random, here.
This is people who have visited my website
in the last 180 days.
This is people that have engaged
with my Facebook Business page in the last 180 days.
So I can check that
and I can target those people with a boost.
Now one of the big differences
between boosting and Ads Manager
is in boosting, you are taking an existing post, right,
so in this case, here's a video
that's on my Facebook Business page,
and I'm just using the boost button to turn it into an ad
and get it in front of more people.
But I can't do a whole lot beyond that
other than maybe change what the button says
or remove the button, things like that,
but I can't change the ad itself very much.
But in Ads Manager, I can change up the ad
in a lot of different ways where I can change the size
or the cropping or different things like that
depending on where it's going to show up.
So you can't do that if you're just boosting a post.
You can also add different options to test,
so for example, here's three different headlines
that I had for this ad.
With a Facebook post that you're boosting,
you're just getting what's already there.
You can't go in and change all of this stuff,
so there's a lot more testing that you can do,
including in Ads Manager,
you can run multiple ads to the same audience
and the Facebook algorithm will automatically serve the ones
that are achieving what you want it to achieve,
like either reaching the most people
or getting the most clicks or whatever it is to more people
and then diminish the ones that aren't working.
Again, in the boosting interface,
you've just got the one post and there's not
a whole lot more you can do to it beyond that.
Another thing to know is a Facebook post
becomes a Facebook Ad when you boost it,
but a Facebook Ad itself created in Ads Manager
doesn't have to necessarily be
on your Facebook Business page.
So if you wanted to create an ad to reach a bunch of people
but it didn't want it to show up on your business page
if somebody visited there,
that's something you can do in Ads Manager.
Now the opposite of that is any social proof you build
by having likes and loves and comments on an ad,
nobody will see unless you pay to have them see the ad.
But if you have a post that you boost
and it does really well and gets all that social proof,
well, then all that social proof will also show
on your business page as well.
So those are some of the major differences
between Facebook Ads Manager and the boosting interface,
but don't let anyone ever tell you
that boosting is always a bad idea
or never hit the boost button.
This is Joanna Inks.
She's a child sleep consultant.
She spent 30 bucks on a boost,
booked $1,400 worth of new business in two days.
This is Tom Love.
He turned a $10 boost into $3,000 in new business.
And this was a client I worked with
and we spent $40 on a boost.
This event reached 50,000 perfect people in their area
and they made an extra $4,000 on the night
that this event was happening, from a $40 boost.
I hope that helped you understand the differences
between Facebook Ads Manager and Facebook Boosting.
Here's what it comes down to.
If you know Facebook Ads Manager
and you're gonna live in there
and study it and all of that, great.
It's always better than boosting if you know how to use it
and you're gonna put the time in.
However, if you don't, then just sitting there
and using the simple interface that boosting offers
to get your content in front of your ideal people
can be well worth it.
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Hey, if you're frustrated with the way your social media
for your business is going and you want a streamlined plan
where you can get more results with less work,
check out my free masterclass,
Three Secrets to a Streamlined Social Media Strategy, okay.
You can click the link and get signed up right now
or watch this video for more information.
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