Do you wake up every morning and just feel disappointed?
You look at your phone and you don't see any new Instagram followers or sales to
your business. Ugh.
You trudge to the kitchen and contemplate life while the kettle boils.
Then you make your go-to pick-me-up breakfast:
toast with peanut butter and honey. Honey!
Wait a second... You realize something major.
Your content, a.k.a. Your Reels and your posts, are your honey.
But your profile is the beehive.
The beehive is where all the good stuff happens, like sales!
Maybe your posts are bringing the bees to the beehive, but once they get there,
they're just confused if this is the best beehive for them and they fly away.
Could this be what's happening to your Instagram every single night?
Watch this video to find out if you're making the same mistakes that I've seen
literally thousands of clients make with their Instagram bios.
Mistakes that could be repelling clients to other beehives, a.k.a.
other businesses on Instagram.
The first bee turnoff or mistake you might be making is writing the first
line of your bio to be all about you. Now, listen, I get it.
This is a personal profile, most likely of you or your business,
and so you wanna make it about you.
But this is actually counterintuitive because a bee,
or a new potential client, who's checking you out on Instagram,
they don't really care about you yet because they don't know you.
What are they interested in? Themselves.
They're interested in what your profile has for them.
So don't write the first line of your bio as if you're on a dating app and
you're selling yourself. For example, "Book nerd, mom of three,
and PhD in Behavioral Health." Instead,
make it about your target customer or client. Make it about them. Again,
they are a bee coming to check you out.
They're only gonna give you a second or two of their time,
so make sure that the first line of your bio calls them out.
You want to say in that first line, who you help and how. Here's an example:
"Helping fellow busy moms homeschool their kids in only two hours a day." This
line speaks much more to who you wanna attract to your profile and what's in it
for them. I mean,
who doesn't wanna only spend two hours a day homeschooling their kids?
Hypothetically. I don't have kids yet, so you know what I mean.
The second mistake that turns bees away from your beehive is making the second
line of your bio vague, generic or about your interests.
Here's an example,
and this is a real example I've seen businesses post on their profiles.
"All I wanna do is live, laugh and love." See what I mean about being vague,
generic, and all about your interests?
Not really interesting to someone who's checking you out and wondering if you
are worth following. Here's the fix.
Give that bee who's flying around your profile a reason to care about why you
are different outside of anyone else in your industry? Why you?
What makes you unique? What makes you the expert? This is
really where you wanna tap into your experience, your authority,
and just the main reason why clients or customers choose you or your business
over anyone else. This might feel a little braggadocious, but honestly,
you only have a tiny little space and only a few seconds to make a good first
impression. So put it out there.
Make it really easy for those bees checking you out to understand why you.
Going back to the example I gave for the first line of the bio,
let's build upon it, and here's what I'd write for the second line:
"Montessori trained, 10 plus years teaching,
plus 130 happy homeschoolers." That one line gives a
potential customer or client so much reason to believe in you,
to start trusting you and to believe that you are the best in your field.
So make it easy for them.
The third mistake you might be making that's turning potential clients and
customers away when they read your bio is this:
not giving them a reason to connect with you or click the one link that you have
in your bio.
Here's an example of how I've seen someone write their third line of their bio:
"Living in Michigan,
but dreaming of Hawaii." That really doesn't say anything at all. And again,
you've written your bio as if you're on a dating app and you're just pulling
these random interests of yours and putting them out there.
That's not what a future potential client or customer is looking for.
They're always looking for what's in it for them. That's it.
It's really not about you, it's about them. So how do you fix this?
Give them a compelling reason as to what's on the other side of your link.
Is it a 10% off code? Is it free time with you? Is it a free resource?
Literally tell 'em what's in it for them if they were to click that link in your
bio. So to continue with our example, here's how I'd fix that third line:
"Is homeschooling for you?
Book a free 20 minute call." The fourth mistake you might be making that could
be turning away clients is this. You've done everything right,
you've written your bio perfectly,
you've intrigued someone enough to click the link in your bio, but then,
oh no,
the link in your bio gives them over 10 options of where they can go to
next. This is totally confusing and overwhelming to this person who you're just
starting a relationship with.
Maybe one of these link options is that Call To Action that you wrote in your
bio, but where is it? There are so many options to sift through. I'm just gonna,
you know what, tap out of this and bounce. I'm gonna leave. Too much work,
too much effort. That's what your potential client or customer is thinking,
so make it easy for them.
If you're gonna use a tool like Linktree that allows you to have multiple links
listed, I recommend to choose a maximum of three links only,
and make sure the very top link of your list is the same link
that connects back to what your call to action was or your third line of your
bio. So if your third line of your bio mentioned a free 20 minute call,
make sure that that free 20 minute call is the very first and top link
of your list of three. People like options, but not too many options.
Don't drown them in all the options and all the many
links and social profiles you can lead them to.
Just give them the links that they care the most about.
Where are they gonna get the most value,
or how are you gonna generate leads in the best way?
Those are the links you should be choosing. The fifth mistake,
and this is the most important,
is you aren't opening up your phone right now and going to your Instagram
profile to edit your bio based on these free bio templates that I'm gonna give
you right this second. The first bio template goes like this:
The first line could say, "Helping [target customer] turn [problem] into
[core benefit]." And of course, you're gonna fill in the exact details specific to your industry, your niche, and your customers. The second line could say, "[X]
clients served plus [X] total results added up." So you could think
about the number of dollars you've helped your clients save,
or the number of pounds you've helped your clients lose.
Is there a tangible metric where you can really show your authority?
Think about that for line number two.
And the third line is "Free [insert your high value
The first line says, "Coach for [target market]
looking to achieve [benefit]." And of course, you are
Y, Z]
insert whatever media you've been featured in,
plus [X] years of experience." Again,
we're really going for that authority piece and why you're the best in the
industry. And the third line is, "DM me ABC,
or make up whatever code you like,
for free [resource]." And then share your high value
care about. Noticing the theme here? Now that your bees are sticking around because your bio is clear, specific and attracting the right followers, don't lose out on all those potential sales. Watch this video next.