- Oh we are back again
to talk about one of my favorite subjects, keywords.
But what if you wanna save just a little bit of time
and not have to churn it out
or troll about over in incognito mode
in the Amazon Marketplace?
Well, there are definitely some great tools and resource.
But what are the best keyword research tools for Amazon KDP?
I'm gonna talk more about that in today's video.
So make sure you stick around.
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This is Self Publishing with Dale,
where you'll learn to publish books that sell
and build an unstoppable author brand.
I would love to know if you use a keyword research tool
and if so, what's your preferred tool?
Leave your thoughts in the comments down below.
The billion dollar question,
what is the best keyword research tool for Amazon KDP?
Well, I'm gonna share just a little bit of my opinion
and what has worked for me
as well as hundreds upon hundreds of other indie authors
in the marketplace today.
But why exactly, would you use a keyword research tool?
Well, it comes down to time versus money.
I love to write.
I would love to focus on the things
that I love to do like writing, keywords are fun,
and I can dork out about that geek up a little bit.
But you know, for the most part,
if I can spend more time writing
than keyword researching then all the better.
So that's where it comes into playing time versus money.
I would rather spend a little bit more money
on a keyword research tool versus invest more time
in once again churning and trolling about
on Amazon Marketplace trying to find those ideal keywords.
In this video though,
I'm gonna share some of the free options
that are available to you
that I've discussed in previous videos,
but we're gonna kind of touch on them
just a little bit more.
Keep in mind that when it comes
to free keyword research tools,
they come with a bit of a caveat
and a little bit of a limitation.
Because when you use these free tools,
chances are likely
they're going to grab all of the key words
and you're still gonna have to sift through the pile
and figure out what's going to work best for your title.
Think of it kind of like panning for gold.
If you're the type of person that likes panning for gold,
then hey, all the more power to you.
But if I can, I would much rather not waste my time.
And this is not against anything in these three models.
And I do use them from time to time.
But I would rather lean towards this next option
I'm gonna talk about
which is the premium models of keyword research tools.
Sure these premium models come at a cost.
But with that cost,
you get back some of your time, hopefully.
And even if I don't share a premium research tool
in this video, maybe what you're going to wanna do is
as you're looking around and browsing the marketplace
for a particular software that will help you out
with keyword research,
you'll kind of keep some of these things in mind.
Because again, you want a good keyword research tool
that is going to save you time.
Sure it's gonna cost money,
but ultimately, it's about saving that time
because that time can be better spent elsewhere.
And listen, this is what I get quite a bit
some people will go buy some software,
they'll try it out for a week or two weeks.
And they're immediately asking for a refund.
Folks, Amazon is not putting out a keyword research tool.
And the way I see it,
they're not gonna do it anytime soon,
because there's a little bit of a liability on there.
And so they would rather allow third party companies
to handle that.
So with that being said,
since they are third party companies
that are putting out these keyword research tools,
there are going to be some inherent flaws,
and occasional hiccups that occur
because Amazon is forever changing things
on their platform, they're forever split testing,
they're adding categories, they're subtracting categories.
They're changing the way you search.
They're changing the way they display things.
So if you grab some type of software,
keep in mind that,
it's going to have problems every now and then.
So when you purchase something from somebody
on the Marketplace for a keyword research tool,
contact their support if you're starting to see some issues,
because chances are likely they probably are aware of
or they aren't aware of it
and they're looking to fix it as soon as possible.
Okay, so here are five of the best keyword research tools
for Amazon KDP.
Let's start it out with my preferred model
and probably yours, Amazon incognito mode.
I've shared this so many times before,
if you've got a browser of some sort
that you're normally shopping in,
if you just go in
and do keyword research without incognito mode,
what ends up happening is
you're going to be served keywords
based on your browsing history
and you're buying history and it becomes muddied.
So essentially, as you're looking for keywords,
in essentially a naked browser,
what happens is you're going to be served keywords,
that they're gonna go oh the Amazon algorithm goes,
here you want this right?
No, no, you want this or you want this.
That's why you need to go over into incognito mode.
So based on your particular type of browser,
you're going to wanna probably Google this up,
but for the most part, I use Chrome
and anytime I'm in Chrome,
all I need to do is press Control + Shift and the letter N
for new and it'll open up a black browser.
And at that point, I'll go into the Amazon Marketplace
and do my key word browsing and gathering.
Google AdWords and Trends.
It went on my previous videos,
I discussed a little bit about my love
with Google Adwords Keyword Planner and Google Trends
using them together, it's just a magic combination,
it doesn't cost you a dime to use this.
And what you're gonna do is you're going to
gather keywords that are being used
in the world's largest online search engine of Google.
And Google's a bit more sophisticated
than Amazon's algorithm.
So the nice thing is,
you're gonna definitely pull some keywords
that in some capacity is being used on Amazon
or is going to be used in sometime in the near future.
And one of the nice ways to narrow down
your list of keywords
you scrape from the Google Adwords Keyword Planner,
is you take those keywords over to Google Trends,
insert them in there
and see which one draws the most traffic.
Or you can even pay attention
to the Keyword Planner's traffic.
And either way, you're gonna be able to figure out
what works for you right now and for your publication
and nothing beats intuition.
If you look at a keyword, you go, oh looks good.
The search volume is awesome.
I just plugged it into Amazon's search engine.
And this looks good here.
So I'm not sure if this is going to be it.
Go with your gut see exactly how you feel.
And hopefully that will work for you.
Keyword Tool Dominator
Keyword Tool Dominator actually covers a number
of platforms everywhere from Google to I think Etsy,
at any place that typically has a search engine.
But for the most part, I utilize it simply for YouTube,
sometimes in this case and in other cases,
for Amazon itself.
They have a free model and a premium model
with the free model, you can actually get
I think up towards of six searches or queries per day.
So be very selective about what you do.
And for the premium model, it's unlimited.
I actually talk a little bit more
about Keyword Tool Dominator
and my open thoughts about them, but for the most part,
if you're looking for free or premium,
you can go take a look at that video.
I'm gonna leave the link down in the description below
for the review video and the actual product itself.
Fair warning though,
when it comes to Keyword Tool Dominator
and you're using it on Amazon,
it's going to look at the entire Amazon Marketplace.
It's not just isolating it down to the Kindle Store
or the bookstore.
So you're going to once again
like Google Adwords Keyword Planner,
you gonna be scraping and pulling in these keywords you may
or may not want to use.
Publisher Rocket formerly known as KDP rocket.
My boy Dave Chesson the kindleprenuer
put together one heck of a keyword research tool
in Publisher Rocket and it continues to grow by the day,
hear me out.
I know it sounds like I'm a shill for the publisher rocket.
But it's for good reason
because this thing has saved me tons of time
that I can spend once again watching cat videos
or hanging out with my wife.
So what Publisher Rocket does is it's multifaceted,
but we're just gonna focus on the fact
that actually it has two keywords features
one is going to look up keywords based
on a specific group keyword that you feed to it.
And the other one is AMS keywords,
also known as Amazon advertising keywords.
So you can actually scrape the Amazon Marketplace
for all relevant keywords to a root keyword
that you're looking up.
And also underneath the keywords feature alone
in Publisher Rocket, what it does is
it details the number of competitors,
average monthly earnings, average Google searches per month.
Hey remember Google we were just talking about that,
average Amazon searches per month
and rates the competition score based on a scale
of zero to 100, zero being no competition,
100 being so competitive,
it's gonna be an all out fist fight.
You know a lot of people ask me well, you know,
what's my competitive score is gonna be
it's going to be dependent on your, you know, comfort level,
the risk versus reward.
I generally speaking like seeing keywords
with a great search volume on Google,
as well as on Amazon
that's above 100 in search volume per month,
and a competitive score below 50.
Despite all of Amazon's changes over the past couple
of years of me having Publisher Rocket,
one thing I've noticed with the Publisher Rocket team is,
they're always changing and addressing issues with it.
And that right there means a lot to me,
the support team has been stellar
and Dave Chesson himself has been so public
about sharing a lot of information.
In fact, there's a good chance that some of the information
I gave to you, you probably should know
that I actually got it from Dave Chesson, Dave's a good guy,
you should definitely take a look
at his site a kindleprenuer.com or even take a look
at his podcast The Book Marketing on iTunes.
And right now this is mid February as I record this video,
they are hard at work on version 2.0
which is going to start to support not just Kindle keywords,
but it also is going to support print book keywords.
So this is really cool.
And the reason why they've gone through the full change
from KDP Rocket to Publisher Rocket is they're looking
to support other models off the Amazon platform
something to think about.
If you wanna take a look at the Publisher Rocket,
you can always take a look inside my affiliate link
it's selfpublishingwithdale.com/rocket.
Though you might have some of these keyword research tools
on hand, one thing I would recommend
is you get yourself back down
to the fundamentals, the basics,
you're gonna wanna understand Kindle keyword research
and how to do it the right and proven method.
So take a look, we're gonna meet on over inside that video
and I'm gonna share a lot more details
so you get a good understanding of how keywords function
in the discovery of your book.
I'll see you there.
Wait, stop.
Here we go, bonus tip.
What do you do with the keywords anyways?
One, find about seven to 12 good keywords.