Do you want to convert YouTube viewers into leads for your business?
In this video, I outline the top benefits of creating a lead magnet, the types of lead
magnets you can create, and how to create a lead magnet online.
Hi, Herman Drost here from drostdesigns.com.
You want to grow your audience on YouTube and generate traffic leads and sales on autopilot.
Click the subscribe button and click the bell notification icon so you'll be notified whenever
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What is a lead magnet?
It's technically something you give away for free in exchange for someone's contact information.
For example, it could be a cheat sheet, short report, e-book, audio file, or even a video
course.
What are the top benefits of creating a lead magnet?
Convert viewers into leads, offer valuable information for free, build deeper relationships,
grow your email list, recommend your products and services.
Here are seven steps to create your own lead magnet online.
Number one, create an outline.
Tap into the problems of your target audience and offer a solution.
Open up a Google document and write down a series of bullet points.
You can then expand upon these bullet points to create your short report.
Alternatively, you just create a checklist that becomes a downloadable cheat sheet.
Number two, design your lead magnet.
There are two ways that I design my lead magnets.
Number one is Canva.
I used a free online graphics software, Canva, to create a quick checklist, my thumbnails,
and social media graphics.
Number two is Designrr.
I used Designrr to create a beautifully designed e-book or short report within a few minutes.
The beauty of the software is they can create an e-book, or short report, by importing a
blog post, PDF document, word document, or even a Facebook post.
Let's create a quick checklist using Canva.
Here's all the designs you can choose from using the free graphics software, Canva.
I'm going to choose A4 and, then, you can choose any of these layouts.
They're on the left hand side.
For this demonstration, I'm going to choose the Classroom Rules checklist.
Then, you change this heading.
I can change the font, if I want, stretch it out a bit . Then, I'm going to fill these
steps in.
Then, I'm going to change the font there, again.
Maybe use [unintelligible 00:02:08] You just add some shapes after that.
Take a shape, put that down here.
It'll change the color, then I add some text.
Let's move that down there.Then, I'll put a copyright down the bottom.
After done that, you just click download.
Here's your completed cheat sheet checklist.
Click the card icon to watch my tutorial on how to create a clickable thumbnail using
Canva.
Let's create an e-book or short report with Designrr.
This software enables you to create a short report, or e-book, from your blog post.
Alternatively, you can import a PDF or word document that then creates a very professional
lead magnet within a few minutes.
Here are samples of all the e-books and short reports I've created using Designrr.
I'm going to create a new project, so I click create new project.
I call this Test.
I can import it from url, I can import it from word, I can import from PDF, I can create
a empty project, I can import from Facebook, and I can import manually.
First demonstration, I'm going to import from url.
I'm going to choose this, "How To Create A Custom YouTube End Screen And Increase Watch
Time," which has got a bunch of images in the blog post.
I'm going to grab that url and paste it in here.
I'm going to click import, that's working its magic.
Now, I've got to choose a template.
I'm going to choose New York and click next.
Here's the summary.
I've got a project name Test, footer url is the blog post url, and the project type is
import from url.
Here's my template.
Click next.
Here's my e-book or short report already created.
I just have to change the author name.
Here's the already formatted e-book.
I can customize a formatting by going over here, checking different themes.
I can do a Yeti theme, United theme, Spacelab theme.
At the end of the e-book, I can actually add a call to action.
Just click on elements, click call to action, and just drag it down to the bottom here.
I've got my call to action here.
After you've created your short report, you should click save and then publish.
I'm going to export it as PDF, it's generating PDF.
Here's my PDF e-book, with all the texts and images properly formatted.
Here's my Test project.
You have the project versions history, I can open up again in builder.
If you upgrade to the pro plan, then you've got 3D Cover Generator.
I can create hardback, paperback, or a flat one.
I can just generate the image.
Here's the finished ebook cover.
I can also open up a PDF, here it is.
I can also open up a PDF in a flip book.
I can duplicate the project, I can rename the project, or I can delete it.
That's how quickly you can create a short report using Designrr.
I'll place a link in the description below if you want to get Designrr.
Number three, review your lead magnet.
It's quite possible your report or e-book contains spelling and grammar mistakes.
Get somebody else to review it or leave it overnight and take another look at it in the
morning.
I usually find a few spelling and grammar mistakes when I let it sit for a few hours.
Number four, create social media graphics.
You want to create social media graphics so you can promote your lead magnet on social
media sites.
I typically used Canva for this because it has templates for Instagram, Facebook, etcetera
and they're easy to create.
Number five, host your lead magnet.
I usually use Amazon S3 to host my lead magnets.
It's fast, easy to upload, and very inexpensive.
Alternatively, just use the hosting service for your website.
Number six, create an opt-in landing page.
You need to create a landing page that contains an opt-in form where people submit their details
so they can download your e-book or short report.
I used the Thrive Architect landing page plugin for WordPress to create all my landing pages.
It contains a bunch of templates that you can customize and also includes the download
pages.
A link to a review of Thrive Architect in the card.
To create the opt-in form on the landing page, I used an email list provided like AWeber.
AWeber gives you the HTML code that you insert on your landing page to create your opt-in
form.
It also enables you to create a series of automated follow-up emails.
The great benefit of this funnel is that once you've set it up it works for you automatically
day and night, seven days a week.
Number seven, promote your lead magnet.
Link to your landing page on YouTube, social media sites, and your website.
On YouTube, you can link to your landing page using a card or end screen.
To do this, you need to associate your website with your YouTube account.
Currently, a YouTube channel has to meet the YouTube Partner Program requirements to associate
your website with YouTube.
This means you need 4000 watch hours and 1000 subscribers in the past 12 months.
Once you've met those requirements, you can ask for your channel to be reviewed.
If your channel hasn't met those requirements, just direct people to the link in the description
below your video.
Click the card icon to learn how to associate your website with your YouTube channel.
Here are three important things to keep in mind.
Number one, know your target audience.
If the content of your lead magnet is aligned with the content in your video, it will be
easy to consume.
Number two, keep it short and simple.
People don't have time to read lots of pages in an e-book.
Therefore, make your lead magnet short and simple so it's easy to consume.
Number three, offer more value.
The purpose of lead magnet is to offer more value than what's contained in your video.
For example, a checklist can remind viewers about what's contained in the video and put
it to the wall so they can see it every day.
A short report or e-book may expand upon the content in the video.
Now, you know the seven steps to create a lead magnet online.
But there's one big problem.
How will people discover your videos so they can get your lead magnet?
Click the card icon to watch my video series on how to rank videos on YouTube.
I've also created a downloadable checklist of all the points mentioned in this video
about how to create a lead magnet online.
Click the link in the description below this video to download your checklist.
If you want to get prospects in sales with video, download my free report and click the
related videos.
Thanks for watching and I'll see you in the next video.