[Music]
i swear i won't forget this why do i
regret this in my mind reckless thoughts
are feeling endless sitting up on
breathless anxieties infectious i feel
so defenseless betrayed and embarrassed
f150 lightning trucks are now being
produced for customers all over the
united states
the f-150 lightning is the most powerful
f-150 yet and it's also the only
full-size electric pickup with a
starting price under forty thousand
dollars
built at ford's historic rouge complexes
ultra modern rouge electric vehicle
center the f-150 lightning is the only
electric vehicle that is built forward
tough
according to a 2020 study the ford
f-series has been america's best-selling
truck for 45 years
and is second only to the iphone in
revenue among all american consumer
products
ford is expanding the rouge electric
vehicle center to ramp up production to
a planned annual run rate of 150 000 in
2023
thanks to unprecedented demand for the
f-150 lightning
at the rouge electric vehicle center the
company has invested 950 million dollars
and created 750 jobs
ford has invested more than one billion
dollars in michigan for the f-150
lightning with 1 700 newly created jobs
spread across five ford plants in the
state including van dyke electric
powertrain center which builds lightning
electric motors and electric transaxles
and rawsonville components plant which
builds lightning batteries
ford plans to deliver more than two
million electric vehicles per year by
2026
accounting for roughly one-third of the
company's global volume with a goal of
reaching 50 by 2030
the f-150 lightning is attracting new
customers to forward with its
acceleration from zero to sixty miles
per hour in the mid four second range
with the extended range battery the
freedom of a ten kilowatt smart power
plant on wheels a starting price less
than forty thousand dollars before
available tax credits
and software updates that will make it
even better over time
three-quarters of those who have made a
reservation do not currently own or
lease a forward vehicle
many of them are also becoming
first-time truck or electric vehicle
buyers thanks to the f-150 lightning
ford announced its plans to build the
rouge electric vehicle center at its
historic rouge complex 19 months ago in
september 2020
and has since built a cutting-edge
facility that draws on more than 118
years of experience in large-scale
manufacturing
ford continues to be america's top
automaker in terms of domestic
production sales of american-made
vehicles
and hourly auto worker employment
the rouge electric vehicle center's
manufacturing technology is just as
cutting edge as the f-150 lightning
it is the first ford plant to use
robotic autonomous guided vehicles to
move f-150 lightning trucks from
workstation to workstation in the plant
rather than traditional in-floor
conveyor lines
these autonomous guided vehicles give
the plant more flexibility allowing for
increased production quality checks and
product customizations among other
things
and without the constraints of a typical
line which necessitates the installation
of floor chains moving mats conveyors
and overhead cranes changes can be made
quickly
the plant also employs cobots or
collaborative robots who work alongside
humans without the need for safety cages
these cobots assist employees with tasks
that are ergonomically challenging for
them while also keeping them safe
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