but what drives people to wait in the
cold for a new phone I've come to the
Apple store on Regent Street to talk to
the very patient man at the front of the
queue for the new iPhone 5s what's the
5s gonna do that the fire doesn't do
there's a fingerprint scanner which is
very good
so you've queued for three days to buy a
new phone that is not going to do much
more than the phone you've got at the
moment at the end of the walk very
souvenir that we all want thousands of
people are waiting in line how long have
you guys been waiting 18 hours 18 hours
what is it they're so special about
having a buildin newest phone the latest
phone the rate that they change they
change their quickly you don't to be
left why is it so important for you to
have the latest phone so quickly because
this time did they're in different color
because it's a different color
yep that's what's that's what's brought
you here it's the part of my life at the
moment
it's one minute eight and the doors of
this Apple store about to open and close
to three thousand people queuing are
going to go in and buy the iPhone 5s
and the allure the magic of owning that
phone the new phone is still there
it's like The Hollywood premiere and all
because you can get a phone that's a
little faster