so you've decided to start your online business make money online by creating and Publishing low
content and medium content books on Amazon but one of the main problems you're going
to encounter is actually deciding on what books to create and publish in the first place you see many
people tend to over complicate this over analyze which leads to procrastination and actually not
creating any books at all so in this video I'm going to give you my simple three-step process
that I use to evaluate a niche and decide whether it's worthwhile publishing it in the first place
so if that's something that interests you then follow along now if you're not into this channel
before then welcome my name is Paul Marles and I do videos on how to make it keep it and grow it,
and that's your money I'm talking about if you do like videos of that then please do give it a
thumbs Up hit the Subscribe button and smash that notification bell okay so the first step is your
skill level or where you are on the journey of publishing books on Amazon. You all too often
see people create books like coloring books as their first book and they run into issues around
creating the interior creating the cover, formatting it and uploading it to Amazon. So I've split this
into four basic categories of skill level and the types of books I recommend publishing. So first of
all if you're an absolute beginner I would start with simple books like line journals and notebooks,
graph paper notebooks, dot grid journals, story journals. Those books where the Interiors are
very simple. In this way you learn the skills of creating a book cover creating interior but more
importantly formatting that interior correctly, which is one of the biggest areas that many
people have issues with, and then putting all that together and publishing it on Amazon. Now the next
level are those that have experience with creating those books and these are what I call the beginners
books although having said that most of my books are at this level and those are those books like
log books, which Amazon calls low content books and these are the books where all the pages of
the Interior are the same. Now if we have a look at an example of one of these, which is an accounting
ledger, you can see that the book covers are very basic and therefore simple to create so you've
got simple cover simple interior again you learn the skills on how to create these and formatting
the interior. Then the next level is what I call the intermediate level. Now broadly I put books
like kids activity books and puzzle books into this group, the reason being is that it requires
a bit more skill to create the covers because you need those compelling attractive covers to
create to attract customers and get a click but the Interiors you can create using software that
you can find online things like Book Bolt where you can create these puzzle book interiors quite
easily and quickly then we come on to what I call the advanced books and these are things like kids
educational books, the handwriting books and the big niche of coloring books. As I've said a lot of
people make the mistake of starting on these books in the first place and the reason I think these
are more advanced books is because you need the skills to be able to create good Interiors, format
them correctly and the skills to create a really attractive compelling book cover because those
are crucial for getting clicks from customers which is the first step in getting a sale on
Amazon. Now you can outsource all of this but then usually you still end up with issues running into
things like formatting the book correctly. So that's just a broad outline of evaluating your
own skill level and then deciding on which of the the list of niches you've got which one of those
you're going to actually publish in. Now the second thing is the demand for your book. There's no point
in creating and publishing a book if there's no demand for it because you're not going to get
any sales and you're just going to waste your time. So how do we assess demand? Well if we go over to
Amazon and just take a look at Accounting Ledger and what I do is look at the best sellers ranks of
each book. Now I do have a free plugin installed called DS Amazon quick view and it gives you
these numbers here that you can see which are the best sellers rank and the lower the best sellers
rank the better. It means that book is making more sales and you can see here we've got this one here,
bestsellers rank of 150 000 this one here 152 000 Now I have a simple rule and that is on the first
page of the results I look for three or more books with best sellers ranks of 300 000 or less because
if I see that then I know that books in this particular niche are selling. Now if we go to a
book sales calculator like this one which is at tckpublishing.com we can put in the best sellers
rank here. I've put in three hundred thousand, calculate sales and it'll give us an idea of
how many books are selling per month at this level. And we can see at 300 000 this equates to around
16 to 30 books per month. Now if you consider that most books sell for around 6.99, make royalties
approximately 1.90 per book, that's pure profit, that would equate to around 30 to 60 dollars per
month. So if you see books in that range then I think it's worthwhile publishing it now you may
say oh that's not much, 30 to 60 dollars per month from one book, it's not worth it. Well consider a
lot of these books are relatively straightforward to create if you're just starting out it may take
you a few hours to a day or two to create one of these books but once you've got into the
the routine, the hang of creating these books then you can easily create one, especially simple books
like the one I've just shown you here in one to two hours. So you could be making thirty to
sixty dollars per month from just that one to two hours of work. And I've got books that I published
in 2018 which are still bringing in that sort of regular income so this is not income just for one
month this is income for 12 months, this is income for many years. And so that hour, two hours or even
a day or two of work translates to a future of income. And if you're making say the lower end,
30 per month that's still 360 dollars per year just from that initial work and as you create
more books that can actually build up. So that's my minimum criteria 300 000 or less. Obviously if you
find three or more books on that first page with even less or even lower best sellers rank then
that's even better. It means there is the potential there to make more sales and make more money. Now
the third criteria that you need to look at is the competition for your particular book or niche. Now
what happens when someone goes to Amazon, they put in a search term they're looking for, something to
buy, in this example I've put in kids dot to dot books and you'll see we have this first page of
search results and this is where you want your book to be, ideally on the first page because
this is the the place where most of the sales are going to come from. Now you can imagine if there's
a lot of competition to get on that first page it's going to be harder for you to get your book
on that first page and in fact if we see here on Amazon it will tell us a number of results for a
search term in this case it says 60 000 which is actually quite a lot and again I've got a very
simple criteria when initially assessing a niche. I look at the number of search results and I look
for search results of 1000 or less because if I see that then I know that there's a relatively
decent chance of getting my book ranked on Amazon without having to run any Amazon ads campaign at
all. Now again with your skill level, where you are on the Journey of this, if you've been creating a
lot of books, if you've been getting sales then you can start to look at books with more search
results, those with more competition because then you can start to look at doing things like running
Amazon ad campaigns where, like this book here you can pay to get it on the first page of the search
results. But initially, particularly if you're starting out, I would recommend just sticking to
those ideas or niches where the search results are 1000 or less. Now, as I said earlier, in this video,
I did do a previous video on how to come up with all these different ideas for book types or niches
in the first place and I'll leave a link to that video right here thank you very much for your time
it is very much appreciated don't forget to hit the Subscribe button and until next time goodbye