This is huge guys! Pinterest finally came up with some very important information that
will help us keep our accounts safe and within Pinterest Spam Policies. We’ve been waiting
for years to get a little bit of clarity about the limits of pinning on Pinterest, and I’m
happy to see that Pinterest started giving us some idea of what can get us caught into
spam filters.
Hi! I’m Anastasia of AnastasiaBlogger.com, I’m a Pinterest marketing expert. And in
today’s video, you will learn what is changing in Pinterest’s best practices this year.
How you need to adjust your strategy to get the best results from your efforts on this
platform. And also, I will show you how some of the new features introduced by Tailwind
scheduler and developed in collaboration with Pinterest, can help you stay within the recommended
pinning limits and avoid getting your account suspended on Pinterest.
So, are you ready for it?
Tailwind and Pinterest made together an hour-long live session where they shared the best practices
for Pinterest marketing for this year. But I will do my best to give you a short version
with the most essential information so you don’t get your account suspended.
Before I tell you the pinning limits, I need you to understand something. Pinterest can
not publish any specific numbers or limits on their official pages because it would be
equal to giving an exact recipe to people who want to abuse the system.
So what Pinterest is doing instead, they are giving the good folks who want to follow the
rules, a little bit of guidance through their authorized partner. Technically, Tailwind
scheduler will now show us certain pinning limits and alert us if we are going overboard
saving the same pin too many times, or saving too many pins a day. The new Tailwind features
are called SmartGuide and Spam Safeguard.
Here are the questions that people asked me here on Youtube and in my course about 3075
times so far, and I always had to answer based on my experience and on the little pieces
of information we could catch here and there from a few interviews Pinterest representatives
gave in the last two years.
But now we know that Tailwind mentioned specific numbers on their page about Pinterest best
practices. I will give you a link to that page in the description below this video,
so you can always get back to it and see if they made any updates.
So, question #1
How many times a day I should pin on Pinterest?
Tailwind’s going to enforce that we can save no more than 50 pins a day using their
scheduler.
However, 50 seems to be the very top limit and the recommended pinning volume is between
15 and 25 pins a day. Tailwind claims that “If you Pin far more than this, you’re
exposing your account to unnecessary risk and hurting the distribution of your content
on Pinterest. This leads to less engagement for your Pins and less traffic to your website!”
Question #2
How many times I can repin the same pin to different boards?
Tailwind will enforce a maximum of 10 boards in the board list you are choosing to save
any given pin. If you decide to save your pin to more than 10 boards, you will see an
alert like this one from the SmartGuide feature.
Question #3
What is the recommended interval between the pins when I save them to a list of boards?
Previously, on Tailwind the minimum interval of pinning to different boards was only 10
minutes. A lot of people abused this and used to save the same pin to multiple boards in
the same day. If you follow me for a while now, you know I was always telling you guys
be very careful with this. It is called repetitive pinning and can get your account suspended.
Well, now if you use Tailwind, the new minimum interval is 2 days.
Yep, you heard that right. You should not even save the pin once a day, once in every
two days is what Pinterest recommends this year.
Question #4
How many new pin images I should create per page? Isn’t it considered spammy if I create
5 different images for one page on my site?
No, it’s not spammy at all, it’s actually what Pinterest wants from us. Obviously, it
doesn’t mean you should save all 5 different pins in one day. It only means that Pinterest
prefers that the percentage of new images, fresh pins on your account is higher than
the amount of duplicate pins.
By the way, the definition of a duplicate pin has evolved. Previously, Pinterest and
Tailwind said that duplicates where the pins Pins with an exact image/URL combination saved
to a specific board more than once.
Now, if you check Tailwind’s Help Center article about duplicate pins, they removed
the part about the pins being saved to the same board. It doesn’t matter anymore if
you saved this pin to another board or to the same board. What matters only is that
this exact combination of the image and page URL has already been Pinned to Pinterest before.
Moreover, they added in parenthesis, that it can be saved by you or anyone else! Which
means that if you repin something saved by other users from your site, with the same
image and URL combination, you are also creating duplicate pins.
The good news is if you are following me on Youtube you know I’ve been talking about
it for over a year. Pinterest wants fresh content, and rewards accounts that are able
to consistently produce fresh pins for the platform.
You could ask me but why Pinterest is so obsessed with fresh pins? Well, because historically,
about 80% of all the content on Pinterest platform were just repins and not original
images. There is only one research I can quote on this number, and Pinterest never shared
their official reports. So I know it’s pretty old research from 2012 https://blog.rjmetrics.com/2012/02/15/pinterest-data-analysis-an-inside-look/
that says 80% of Pinterest are repins and only 20% are new images saved to the platform.
And I am sure even nowadays Pinterest platform consists mostly of repins. Just think about
it. Some of the most popular viral pins on the platform can get 10, 20 thousand repins
or even more. So, each of those viral pins is a source of thousands and thousands of
repins. Obviously, it is a real struggle for Pinterest to keep the share of “fresh”
content on the platform higher.
What became even more obvious to me after this live session with Pinterest and Tailwind,
is that Pinterest is already twisting their algorithm in order to surface more fresh content
on the platform. And in the future this trend will only get stronger. So what’s the conclusion
for us, content creators? Well, the conclusion is we have to find our way to create multiple
unique pin images for each page on our website, to maximize distribution of our pins on Pinterest.
I already published a video on my channel where I’m showing how you can create 5 different
versions of a pin in Canva, really quickly within about 10 minutes.
I’m also about to publish a new video that will show you how you can do it even faster
and easier in Adobe Spark. So, if you don’t want to miss my new tutorials on the channel,
then Subscribe and hit that Bell button to get notifications about my new videos.
Question #5
How different should be those pin versions from one another, to be considers “fresh”
pins?
I hope Tailwind doesn’t mind if I show again an example from their best practices page
because I believe they have reviewed this example with Pinterest team and this should
demonstrate some of the elements of an image you could consider changing to creating Fresh
Pins:
· First, you can use Different background photos (including slightly different angles)
· Second, you can create Meaningfully different crops of the same image, which provides a
new view or perspective. So you can focus on a specific object in a photo vs. showing
that object in a wider scene.
https://downloads.intercomcdn.com/i/o/183663715/69c7a0b8a60d67668ba692aa/Screen+Shot+2020-02-08+at+11.06.00+AM.png
I want you to pay attention here to the fact that just by changing the text overlay on
your image, you are not following the best practices. Remember that Pinterest is a visual
search engine and they have mechanisms that allow the platform recognize when the same
exact image is used over and over again, with a slightly different text overlay.
If you want to really follow the guidelines, you should strive to offer a substantially
different experience or perspective for Pinterest users with
those fresh pins!
I’m sure guys you might have a ton of other questions to ask, and I encourage you to do
so in the comments below this video. These were the fundamental questions and answers
you needed to know about Pinterest best practices moving forward. And of course if you want
to always stay updated when changes this happen, I invite you to join my Pinterest SEO Traffic
Secrets program where you get access to me in my private student-only Facebook group.
I am answering all the questions daily in that gruop. Yes, every single day, so you
will never feel alone or lost while you are building your presence on Pinterest.
I will give you a link to my program in the top right corner and in the description below
this video.
If you found this video helpful, give me a thumb up, leave some feedback in the comments
below the video. And Subscribe to see more of my Pinterest tips which go live here on
this channel on Thursdays!
Meanwhile, don’t leave just yet – I picked for you some of my best videos that are perfectly
complimentary to what I was sharing with you today. Click here and there to watch them!
See you next time!