(exciting music) (engine roaring)
(group whooping)
- Oh my god. - Wow.
- Mm, they liked it.
- Here's the deal.
We need ideas for the GR86.
But this time, you've got a whole focus group to keep happy.
- So what have you got?
- We found the perfect location.
- We open on an abandoned mall.
(exciting music)
(engine roaring) (tires gripping)
(group whooping)
- Whoa, I'm gonna, I'm gonna stop you right there.
This is headed in the wrong direction.
- Yeah, if we're gonna be in a mall,
shouldn't we stick to a strategy that we know will work?
People love seeing car displays in malls.
- Mm, great idea.
(relaxing music)
(man sighing)
- Can't wait to get outta here.
- I'm so hungry. - Yeah, is it hot
in that room, are they uncomfortable?
- Mm-hm. - You know,
let's get them excited about the specific features
of the car. - Yes, thank you.
- Right, ah, what makes this car awesome?
- Oh. - Everything.
- Yeah. - It's easy to park, huh?
- We can park it.
(engine roaring)
- Well, that is technically parking.
- We need to at least show the features of the car.
Like the back-up camera.
- That's the feature? - Yeah.
I feel good about it. - Me too.
- [Female] Back-Up Camera.
(chill music)
- [Woman] Two more hours.
Nothing new. - Do that every day.
(man sighing)
- I'm sorry, are they allowed to be sleeping?
- We need to excite people.
- Yeah, with the incredible 2.4-liter engine,
the massively-improved torque curve.
I mean, we have to show the manual transmission.
- Does anyone even know how to drive manual anymore?
- Yes, they do.
(engine revving)
(tires squealing) (engine roaring)
- Wow. - Wow.
- You can drive like that? - I can't drive, no, can you?
- That's it. - That's money.
- That's the jam. - This looks like
one of those ridiculous car video games.
- Oh my God. - That's exactly what it is.
Yes, perfect. - No, no, no, no, question.
How does one car going wild in a mall
help us tell the GR story?
- You're right. - We need more cars.
(engines roaring) (lively music)
(group whooping)
Listen to your audience.
- Come on.
- Okay, enough with this.
- I just don't know that any of this is viral.
- You know what?
You're right.
- [Toyota Exec] Thank you.
- Jump? - Jump.
- Mm, wait, what?
(engine roaring)
(exciting music)
(group whooping)
- Can you play that again?
- You know what'd be cool?
- Oh, come on. - A flying V
showing off the whole GR family.
(lively music)
- You do need three cars to do this flying V situation.
(exciting music)