- What's up, guys?
In this video, we're talking about
how you get more subscribers faster,
and I'm going through a method that does work super well
and it's not something that a lot
of people are implementing into their channel.
It really takes looking at your whole channel approach
and seeing if there's ways that you can implement this kind
of strategy because this strategy ends up
getting your videos suggested more
which brings in more subscribers.
All right, guys, let's get into it.
(upbeat music)
So this video is sponsored by Pixel Film Studios.
So you're probably wondering how Pixel Film Studios ties in
with some YouTube education.
Well, I use a lot of their plugins for this strategy
that we're gonna be talking about in this video
and I'll talk about how you use the plugins in a little bit.
So the strategy that I'm talking about is creating series.
So think of your YouTube channel like a network,
a TV network or something like that.
Now, what you want to do is have series.
So if you're like a National Geographic network,
then you might have a show that's about the oceans
and that's one show on the network.
Well, you're gonna have other shows.
So you gotta think of your YouTube channel in the same way.
So you have this umbrella.
You have this channel.
My channel is Jeven Dovey.
Now, underneath my Jeven Dovey channel or network,
however you want to think about it,
I'm gonna have different series
that I'm gonna keep adding videos into.
Now, one of these that you might have seen
on this channel is the biggest mistakes new YouTubers make,
and if you've followed this for a little while,
you'll see that I've made this video over and over.
It's different information, different people within it,
but that series is formatted the same way,
it has the same structure in terms of how the videos
are made, and then it also has the same style of content.
So if you're interested in hearing about mistakes
that YouTubers make and you like this style
where we're bouncing back and forth between creators,
then that series might really resonate with you,
and when you watch one video, you're gonna be suggested
to go watch another video by YouTube.
So there's one trap I want to talk about.
A lot of people think that they're creating this series
by just saying, I do tutorials, I do reviews, I do vlogs,
I do whatever the big umbrella thing is that you do,
that's not necessarily a series.
A series is much more defined
and it's defined in a few ways.
It's defined in the structure,
so how you put the video together.
It's defined in the graphics you use, the look, the feel.
It's defined in the presentation.
So yeah, you might have more vlog elements for a series,
but just saying vlogging, that is not a series,
and no matter what style of channel you are,
there's gonna be opportunities for you to put series
into everything that you're doing.
You look at some of the big channels out there.
You look at someone like Peter McKinnon.
He's implementing a lot of these series into his channel,
shot versus shot, Hollywood filmmaker reacts to.
If you look at those, those are series.
So I have four things that I want to go through
when it comes to building out series.
First, we're gonna go over there where my computer is
and we're gonna talk about creating a series,
and then we're gonna have to go into testing
whether a series is working or not,
then we're gonna go into some optimization tricks,
some things to get YouTube algorithm to work for you,
and then last, I want to go through next steps
when it comes to thinking through this whole idea of series.
All right, so let's get into discussing
how you create a series.
Kind of mentioned this a little bit ago, but you want
to think through structure, how a video is presented,
the information that you're putting in the video,
whether it's education or entertainment, doesn't matter.
It's all in how you put it together.
So let me give you an example.
I have a series that I started recently
on my channel called 10 reasons to get X, and you'll see
that I've put a couple videos into this series.
One is 10 reaosns to get the Deity D4 Duo
and one of them is 10 reasons to get the Insta360 ONE R.
Now, the series is not just about reviewing products.
The series is actually about doing reviews
in a listicle format where I give you reasons
on why you would get a product, not necessarily
like a full detailed review, but just things
that make this product stand out.
Now, why I built this series is because in previous reviews,
a lot of times what I like to do is do a product review
and then towards the end of the video,
I would say who this product is for.
So I wanted to take that a step further
and really just focus on a video that's specifically
about why someone would want to get this product,
and then I put a listicle format around that.
So 10, 9, 8, 7, 6, 5, 4.
There's something to using listicles.
You end up getting more audience retention
because people want to see what each of the numbers are.
So let's talk about how Pixel Film Studios ties
into working with these kind of series.
So one of the things that I've started doing recently
is getting away from just doing a general YouTube intro.
Now, a lot of YouTube educators out there say
that you should have an introduction, just a quick thing
that says, boom, Jeven Dovey,
or boom, whatever your channel is about.
Now, I think it's good to have a general introduction,
and I did another video where I talk
about building your YouTube intro,
but once you start getting more into doing series
on your channel, you're gonna want
to set up specific introductions and also motion graphics
for each series so they're very distinct.
So for example, I have three here that I've built out
for these three series that I'm doing
on my channel right now.
This first one is 10 reasons to get X,
and you'll see that I've done this black and white bar band.
It kind of fits my style of my channel.
You'll see this in my thumbnails a lot.
Now, for cinematic color grading which is another series
I'm doing on my channel, it's a completely different look
for the introduction and it has more
of a feel of color grading on it.
The way I've laid it out is different
so you see the color grading left and right.
That's kind of the whole idea behind this series
is the before and after, and then the third introduction
that I've put together is for the biggest mistakes
YouTubers make, and so this shows all the creators
that are in that video with a motion graphic
that flies across the screen.
As I create more videos for each of these series,
you're gonna see these titles pop up again and again.
So it's gonna be that quick indication of, oh,
this is part of this series, and then just subconsciously,
people are gonna be more engaged with your content
because they might like another video in that same series.
So all these titles were actually premade
on Pixel Film Studios.
So on their website, they have a ton of titles
and motion graphics and everything is completely automated.
All you have to do is type in your text
and then all the automation happens, but what's really cool
about using these plugin packs is that it allows you
to basically change out every aspect
around titles or graphics.
So let me pull up one pack that I used,
and this is for the biggest mistakes series.
It's called an adventure production pack.
So the production pack is a title plus its lower thirds
plus its transitions, and they're all branded
in the same way so that you can use all
of these elements for one series.
So you can change out your text where it says adventure,
you can change out the text where it says Pixel Film Studios
and then you can go through and change out
the different elements, whether you want color change
or you want the look of it to be a little bit different,
and then you can go through
and change even how the animation happens.
So you can go through and say, I want to do a long
from the top, and you'll see that the bottom element
is gonna come in a lot slower.
Now, you can also go through and do things like change out
the fonts, you can make it on-brand, and then you can go
through and change out the background, whether you want
to put footage in the background or some graphics
or something else, and really just kind
of run wild with your creativity.
The cool thing about using these templates
from Pixel Film Studios is that all these elements
are at a good starting point.
So if you just wanted to use it as they set it up,
that already looks really good, but then you can go through
and add in all of your branding which is a talk
for another video because branding is one of those things
you really want to focus in on in your channel,
but you can add in anything
that you want to make it your own.
Now, right now there's a sale going on
on Pixel Film Studios.
You can get a title pack which has a bunch
of different styles of titles and I've been using these
to craft all these different titles
for my series the last few weeks.
So let's talk about how you figure out
what series would work well on your channel.
Well, you're gonna have to test.
You're just gonna have to try something.
So look at your data, see what's performing,
and see if you can make a series out of a video
that is starting to work on your channel.
I didn't start making this series
biggest mistakes YouTubers make just like out of nowhere.
I actually made one of those videos
and I saw that it performed well, so I made another
and that one also performed well.
So when you have an idea for a series, you have to test it,
and when you test it, you need to look at your data.
So this 10 reasons to get X, I've done three videos so far
and I'm gonna do like four or five videos
to really test this series and see if it's working
on my channel and if it is, I'll keep making videos for it.
Now, if I don't get any sort of response from my audience,
from you guys, and the video's not doing that well,
then I might just push it away and work on a new series.
So you always have to be looking in your analytics
and using your analytics to make data-driven decisions.
One thing that a lot of YouTubers struggle with is this idea
that you just want to follow your passion.
Of course, we all want to follow our passion.
We want to do what we really care about.
If you want to make money off of this,
if you want to grow a channel,
you also have to think what is practical.
What does an audience actually want?
Like what do your viewers want?
What, in this niche, what are people actually caring about?
What do they want to see?
They don't just want to follow you.
Some YouTubers, yes, but the dream is to be the vlogger
that you just shoot whatever you want
and people are gonna love it and they're gonna buy products
from you and blah, blah, blah, blah, blah.
It doesn't work like that for most of us,
and so you really have to put your passion,
combine it with practicality.
Is this something that actually makes sense
and is there a market for this?
One of the huge things you have to think
about is how big is your audience?
Is your audience a couple 100 people?
Then you're obviously not gonna grow a channel,
but if this is something that's more mainstream,
think tech channels.
Tech channels are huge
because there's a massive audience there for it.
Think beauty channels or cooking channels.
How big are those audiences?
They're reaching way out into the universe.
There's just so many people that are interested in cooking.
That's why cooking channels can get so big,
but if I was to do a review channel around gear that you use
for canyoneering, it's not gonna be that big of a channel
because that community is not massive.
Now, there's obviously a group of people that does that,
but it's not gonna be as big as, say, a cooking channel.
So you have to think market, you have to think practicality,
and then obviously you want to have your passion involved
in that, but it doesn't mean that you just follow
your passion and just shoot whatever you want.
So the next part is you gotta make sure
that your videos are linked in some way.
So playlists, playlists are super huge.
I've talked about this a lot on my channel.
You want to create playlists out of these series.
So when you have a series that you know
you're gonna keep making videos for,
make a playlist out of it.
Make it an official series playlist.
Now, this is something that I learned recently,
but clicking this button that makes it an official series
actually creates more data relationships between the videos
so more likely your video's gonna get suggested next
if it's in an official series playlist.
Now, some other things that you want to do is just make sure
that from one video, you're pointing people to another video
in that same playlist, and I'm gonna do this by adding
an in-screen element that points to it, I'm gonna add it
in my description, one of the first links that you see.
I'm also gonna add it in the comments, the pinned comment,
and then if you use cards, I would add it as a card as well.
You want to make as many opportunities for someone
to click the next video in the series
because what happens is if there's a lot of traffic going
from one video to another video,
then the YouTube algorithm's gonna latch onto that and say,
hey, this video is what people want to watch after the video
that they're currently on, so I'm gonna start suggesting
that video more, and you'll see in the up next,
it works like magic, but all of a sudden,
the video that you are pointing all these data points to all
of a sudden pops up right there and you are now funneling
people from one video to the next video, and if you look
at this new video on the biggest mistakes YouTubers make
and I pointed to this other video
in the series, look right there.
I'm in incognito mode and you can see what's up next?
The video that I'm pointing to.
Speaking of what's next, well, what do you do
once you have a series that's performing?
Well, you just keep putting videos in that series,
and I would stretch it out.
You don't want to do five videos back to back in a series.
So this series, the biggest mistakes YouTubers make,
I'm not gonna put out four videos
in a row for the entirety of the month.
Instead, I'm gonna spread that out over four months
because there's gonna be more impact if I do it in that way
and then I filter in all the other series.
Think of your YouTube channel like a network.
How many different shows are on that network?
And you want to be constantly uploading videos
to these series.
So you don't want to go crazy and have like 15 series
and you only do one video per year in each series.
Scale it down, bring it down.
I only have a few series on my channel,
and then I obviously do some unique videos in between those,
but I want to make sure that I'm adding videos
into the series so they don't just dissipate,
and the more that you can focus your attention down
into a singular idea of niche,
then the faster you're gonna grow
and the faster that you're gonna get subscribers.
That's what this whole video's about.
How do you get subscribers?
Focus your attention down, create these series,
give your viewers something to expect and something
to keep coming back for that gets the YouTube algorithm
to start suggesting your content more
which in turn will bring new people into your ecosystem
which will boost your channel.
So guys, I highly suggest heading over to Pixel Film Studios
if you're a Final Cut user.
They have a ton of awesome plugins.
I'll list some of my favorites down below
in the description.
So since we've been talking about the biggest mistakes
YouTubers make, I highly suggest you go to this video
right here, right now and learn some
of the biggest mistakes that YouTubers make
so that you don't make those same mistakes.