[START OF AUDIO] Steve Dotto here. Today, we�re going to
start diving in into some of the details of using the event management application called
Eventbrite. Now Eventbrite lives on the web. It�s a Web 2.0 application, free to sign
up for, and once you have an account set up, you can use it to create and manage your own
events. Pretty much any type of event can be managed through Eventbrite. You can do
concerts. You can do workshops. You can do classes. You can do conferences. You can do
online events and it handles all of the registration information, communicating with your attendees,
collecting money if it�s a paid for event. It does a tremendous job and one of the real
bonuses is that it also creates a bunch of assets that you can use to help market your
event, especially social media assets. So we�ll be looking at those through this series
of short little videos. I wanted to kind of keep them small because there�s an awful
lot to digest. So let�s just start with the basics now,
setting up your event within Eventbrite. Set up an account. It�s free. Eventbrite really
doesn�t cost you anything until you actually make revenue from it and then it doesn�t
have to cost you anything, either because you can pass the cost on to the people purchasing
the tickets and it�s very reasonably priced for the control that you get out of it.
So I�ve got my account here open and I�ve used it for three of my own accounts. I�ve
used it for a couple of client accounts as well so that gives me a fair bit of experience
in it. But I�ve got three accounts. I am going to show you what happens when you go
about creating a new event. It�s a pretty simple process. It�s like if you�ve used
WordPress or any of the other content management systems, it�s very similar in a lot of ways
because basically you�re creating a webpage, you�re creating a web presence when you
create an Eventbrite listing. So we see here that I can give my event title
and I�m going to give it, �Steve�s Sample Event� because it�s not real and it�s
an awesome name because there is a little bit of alliteration happening with the Steve
and Sample. Then you can put in the venue name. If you�re doing an online event, if
you click here on Online Event, it takes the address out because it�s online. So you
can use it for signing up people for online events if you�re doing webinars or if you�re
doing any online training. It works in that environment, as well. As I said, it�s very
flexible. The next thing you do is you put in your address
of where your event is. If it�s in a major conference room or in a major hotel, you just
put in the street address. So I�m putting in the street address here for where I am
planning on possibly hosting an event in the future at a country club locally. There it
is, it populates the map for us automatically. So this is the beginning of some of the real
nice little features. You don�t have to create your own map, copy and paste it in,
put it in your own website. You put the map in, you put the address in, and it gives you
a dynamic. It gives your attendees, people visiting the page, a dynamic map that they�ll
be able to zoom in and out with so that they can figure out the exact location of your
event, very nice and very elegant. The next thing is setting up your date and
time. Now I should point out at this point here that they�ve got some really good online
help through the entire process. I found that anytime I run into any issues at all I just
do a quick search right within Google, I say, �Eventbrite extra tickets� and I put in
that question, I just put in that text, and their online help which you can also obviously
access through the interface here is superb. I found answers to almost every question that
I�ve had and the times that I�ve had other questions, their technical support people
respond very, very quickly with very clear, not always the answer you want but it�ll
solve the problem, but they answer very quickly with an answer that you can use.
So you could set in next the date and the time and you can use a calendar of course
to set it up. You set in the date of the event. You�ve set in the date of the event. There
we go. You set in the time, the end date and time if it�s a multi-day event you put that
in there, and you can also setup for multiple events, which I will talk about a little bit
later. That�s where say within a theatre production, you have a Thursday, Friday, Saturday
performance or if it�s a three-day conference. So you can set it up over multiple days or
have multiple events within your master event and you click there if this event repeats
and then you add the extra days as you go along.
You have to be careful though. One tip is you have to be very careful if you do set
up a multiple event and then you want to make changes after purchasing has started, before
anybody buys a ticket you could make all the changes want to the structure of your event
but once somebody has bought a ticket, you can�t make changes to like the time or the
number of tickets. I don�t think you could change. You can change the number of tickets
but you can change the time. So there are things that you can�t change. So double,
triple or quadruple checking hours, dates, addresses is crucial when you put this together,
when you�re putting on an event. That�s one of the disciplines you really have to
put in place yourself. Then you can upload your logo. If you�d
like, you can just choose a file and upload it so you can have a logo. There are ways
to dress up the page a little bit more, which we�ll talk about in one of the more advanced
videos, adding a custom header and things like that, but this allows you to upload a
logo of your event. So I�m just going to quickly choose one of my logo files here.
Just humor me for a moment. Going to find my little DottoTech logo. There it is. My
cute little logo. There it is, DottoTech. Upload it, there it is. It�s so exciting
and it�s so cute and little. There we go. Now event description, this is where you put
in the text which basically is going to tell people about your event itself. As anybody
who�s worked in WordPress or Drupal, they�re going to recognize a Whizzywig HTLM editor.
So you can go in here, you can write within this, and you can copy and paste into it.
Now here�s a trick that I use. I�m not sure this is actually ideal web practices
but I often create all of my information in my Drupal site just because I�m so used
to the editor here and this is my main website. This is the editor for my main website.
So I created, say for example this description of an event, which we just put on. So I laid
that all out in tables and real web people out there will laugh at my lame web work,
but nevertheless it�s mine and I�m not that ashamed of it.
Here�s the trick you do. You have to go over and choose source code to copy and paste
it. Once you choose the source code. Select your copy. I�m copying that. I�m going
back into Eventbrite and then you have to choose here the HTML button. Choose that and
then you could just paste the source code in, update it and viola? All of information
comes through. Now it doesn�t all come through perfect. You have to through it sometimes,
you have to change font, or sometimes you have to make sure that the photos all resolves
properly through so you can get the photos there. In this case here, it doesn�t centre
it so you have to go through and you have to maybe manually go through and center some
of the text to make it look proper but this is still a much faster and efficient way to
get your main stuff in. Oh look. There are some broken images that
I have to go through and I would have to check on. So you can do a fair bit of the work beforehand
or you can repurpose assets you already have. That�s a big deal. If you�ve already got
a web page that describes the event and you want to clip things out of that web page,
which most people would have say for an educational conference. It would already be some content
available. You can pick and choose from that content and then use it for your Eventbrite
page as well. That�s a great way to do things. You can also incorporate other types. Yu can
bring in your own graphics. You can also incorporate things like video. You can incorporate streaming
video into the site. You can embed say a YouTube video or something like that in it as well.
Once you�re through that, you then decide exactly if you want social links to your event
listing. Here�s one of the places that Eventbrite really starts to take off. It�s where we
start using it, where people as they sign up they see their friends on Facebook who
have already bought tickets, who have already ordered, or looking at it. So creating that
kind of social churn as well as the widgets that we�ll talk about that a little bit
later, that�s the sort of thing that you really have to spend some time examining within
Eventbrite, determining if you want to use it, and then figure out a strategy to make
sure that it works for you. So it�s going to be worth taking a little bit of time.
I�ve written a description. This is in my in main profile which describes who I am.
So that goes into all of my main events, and then I can choose to link it through to my
Facebook and my Twitter account here, which just basically as I�ve said adds to that
social churn. Now we�re through with a lot of the drudgery and it�s time with some
of the fun work within it, which is how much money am I going to charge for my tickets,
where am I going to give the tickets away for free, how many tickets do I have, and
dealing with the tickets. But I�m going to leave that for the next video because around
your creation of tickets, comes some additional thought that you have to put in such as okay,
I�m selling tickets but am I selling meals that are attached or am I selling a T-Shirt
or a book? And so we�re going to have to go a little
more detailed into the whole ticketing process. But this is the beginning of using Eventbrite.
There will be a whole series of videos in this series, a series of videos in this series,
that was brilliant, so keep your eye on this YouTube channel or on my website as they will
be coming on a fairly regular basis. I hope you found this useful. If you have,
please give us a like and be sure to tune in for more of our �How to� videos. I�m
Steve Dotto. Thanks for spending time with me today.
END OF AUDIO] Steve Dotto0Eventbrite: Setting Up an Event0June
16, 2013
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