we all know that psychology is a very important part of creating excellent and mind-blowing
graphic designs if you fail to understand and implement this stuff it's like having
a car without any Wheels you can sit in your Tesla or whatever it is but you're not going
to get very far and but in today's video you'll be able to conjure pure psychological sorcery
if you've ever worked on projects that are for Health Products or designs where you simply wanted
the audience to feel good and accept your work you probably would have wanted to know what I'm
going to say right now biophilia yes it sounds like a gnarly disease of some kind but actually
it's a tool that you can use to bring certain designs up to that next level of professionalism
biophilia is the innate tendency for humans to seek connections with nature and in turn
this makes us feel happy and content that's where the first trick in today's video comes into play
people will feel good when they see your design it can be as simple as adding a product next to
natural elements to express the message that this is in fact a natural product or placing a new car
deep in the wilderness look how pure and how open the landscape seems here the designer wants the
viewer to feel like this car will bring them to freedom in nature and if you then take the same
car and place it in an urban environment then you give off a very very different feeling with the
design this psychological trick this technique won't be relevant or useful in every single
design or project but the next thing I'm going to show you can be used on every single design
this design for McDonald's mobile is one of my favorite designs that I've seen this year shame
is promoting fast food though right but one key psychological design technique this genius design
has used is personalization personalization is simply tailoring a design to the individual viewer
and this can create a sense of personal connection and relevance which makes your designs Einstein
tier and designers can use specific things such as names locations and specific imagery and this
will personalize the design as you've seen here for the macades design the designer has cleverly
made a burger from mobile phones and that relates back to the act of ordering food fast food online
this advert it actually targets mobile users so it's really smart with a capital S now if your
audience are wealthy business orientated people consider incorporating high quality imagery of
materials such as expensive leather use elegant typography and opt for refined color palettes
that evoke a sense of luxury and sophistication but if your audience uh teenagers use bold and
vibrant colors mixed with pulp cultural references simply just look at ways that you can speak their
language and personalize your designs just for them if you can Master personalization in your
designs then you'll be at a whole other level my friends Your Design skills might actually win you
prize is worth hundreds of dollars by Awards typo one and the contrast Foundry also some
digital goodies by myself Satori but find out more about the prizes soon ready mag is celebrating
their 10th anniversary edition of websites of the year in 2023 the competition is divided into five
categories typography interactivity storytelling impact and self-promo to get a feel of what kind
of websites have won in recent years here is an awesome entry by Xenia kosarova that won last
year back in 2022 now it utilizes a strong color scheme and art style throughout the whole website
but also includes some really cool interactive animations here with the cute and small mushies
and then a website by Vosk Design Studio which also won and it's a site that I truly adore as you
scroll down with your mouse the website opens up outstanding animations and sweet typography a game
to participate all you need to do is dive deeply into your creative side and create a unique
website however your project must be designed with rainymag and published on any subscription
plan between October 10 2022 until October 27 2023 and also you must have a mobile version of
the website as well all submissions must be sent in before October the 27th of this year 2023 so
that basically means you have around three months left all those who submit their websites or a few
and get shortlisted as nominees will get a chance to get my Satori shinka fonts and my logo design
e-guide in addition to the prizes promised by ready mag I will choose five winners for my
prizes shortly after nominees are announced and that's in an upcoming video in autumn
but the prize is well those who become the first place winners into the competition will get an
awards professional plan for one year and an 800 gift card from typo one in the fonts and magazine
store second place winners snag any fonts from contrast Foundry with a total value of 400 and
of course everybody has a chance to win who enters also all participants who get first and second in
each category will receive a really mag business plan for up to one year in addition to getting a
really special exclusive digital badge on their website plus recognition through all ready mag
social channels and iridium mag swag bag fill to the Broom the design goodies check the link below
to find out more about the ready mag websites of the Year competition and how to participate of
course happy designing sometimes you get a design brief you look at it and you think how the hell am
I going to pull this one off it might be that the information or message you need to express in your
design is complicated but don't worry because this is where the next psychological technique
comes into play the topic of war and how to overcome war is quite a controversial topic
and it's quite complicated to actually make a design for but this design here simply uses
visual metaphors to get the message across when using visual metaphors it's wise to include very
few other elements and just allow the metaphor to speak for itself like here this very clever design
uses a Google map graphic to suggest a teardrop down the face again very clever and very simple
visual metaphors also really resonate very well the audiences and this makes your design
more efficient higher quality without doing a whole lot to be honest the next
psychological trick graphic designers use can be used in two different ways
so here's a branding project for models with Minds the logo for the brand itself uses a psychological
trick that I'm going to talk about right now and can you actually notice anything in particular
with this logo but one key aspect of this logo design is that it's symmetrical this plays into
the psychological technique of aesthetic appeal aesthetic appeal can be used on a design to
influence people or make them feel good simply through visuals designers carefully consider
factors such as symmetry of balance and visual Harmony to create a visually pleasing designs
but it can go way way way further than that take a look here at this marketing material for Jean-Paul
got here I mean it couldn't be more superficial if it tried right but it uses a trick that plays
on the human mind Harvard University talks about how when we see quote unquote Attractive
people our brains release dopamine and feel-good hormones so designers know this and then they use
it to make people feel good just through Visual stimuli but it was a complete flip side to this
sometimes you might want the audience to feel the opposite reaction the key difference can be seen
between the old smoking adverts where smoking machine is a good thing and when conventionally
attractive models were used then later when smoking has now been seen as negative models
with no makeup on and that are not conventionally attractive are used to the viewer subconsciously
wants to distance themselves from the topic sounds crazy I know it doesn't sound shallow
as well and it probably is but this is a tried and attested method in graphic design but also
marketing but yeah aesthetic appeal can be the design itself in terms of symmetry balance and
all that good stuff but also it could be the human form but there are a lot more
psychological techniques that graphic designers use and different ways to apply them and to learn
more about that just click the video on screen and until next time guys design your future today
thank you