After teasing fans with hints on Instagram, Billie Eilish has officially announced the
launch of her fragrance!
Let’s get into everything we know so far.
On Tuesday, Billie started her tease by posting some close-up photos of a gold object on her
Instagram story.
She followed the photo up with a short video of herself spritzing some perfume.
She captioned the video with a shushing emoji!
Later, she shared this photo to her Instagram feed with the mysterious caption, quote, “you’ll
know more tomorrow!”
The photo shows Billie with what we now know is her perfume bottle, and you can clearly
see where the bottle comes apart.
Naturally with all these hints, many fans in the comments started guessing that Billie
was launching a perfume!
And as of today, it has been officially confirmed by Billie herself- she is launching her very
own fragrance.
She took to Instagram to share the news, writing, quote, “I am SO EXCITED to finally share
my debut fragrance “Eilish” with you!!!!!!!!!!!!!!
AHHHHHHHHHHHHHHHHHHHHHHHHHH!!
This is a scent that I’ve been chasing for years and years.
this is my favorite smell in the WORLD.”
She continued, quote, “fragrance has always been such an enormous part of my life and
existence since i can remember, and it was a dream to create this scent and bring my
ideas to life.
This has been one of the most exciting things I've ever done.
I can't wait for it to be yours so soon!!!!!”
The fragrance is called Eilish and comes in a gorgeous gold bottle in the shape of a woman’s
décolletage and bust.
Billie explained the meaning behind the bottle’s design in an exclusive interview with Vogue,
saying, quote, “I’ve always had an infatuation with back and collarbones and just like, bones
and bodies.”
She continued, quote, “I didn’t want to have it be a certain body type.
I think that the human body is so beautiful as it is, and we should stop changing all
of our bodies and just be appreciative of what they naturally are because they’re
so beautiful.”
Billie also wanted the bottle to, quote, “...feel like you could see anybody in it, and you
could be it.”
She said, “I like the idea that you can see the person that you are in love with in
it, somehow; I feel like it could match anybody, almost—or you.”
Billie is launching the perfume in partnership with Parlux, and according to Yahoo!Life,
it will become available for purchase in November for $68 dollars a bottle.
Plus, true to Billie’s values, the fragrance is vegan and cruelty free!
As far as what it will smell like, the perfume apparently features top notes of sugared petals,
mandarin and red berries, heart notes of soft spices, rich cocoa and vanilla, and base notes
of musk, woods and tonka bean.
Mmmm sounds dreamy!
What we do know for sure is that Billie is obsessed with vanilla scents, so vanilla will
probably have a strong presence in the perfume.
She told Vogue, quote, “I’ve always been in love with vanilla, since I was a kid and
my mom would teach me to bake,” and she admitted that she finds the taste of vanilla
to be, quote, “disgusting,” but still loves the smell!
She continued, quote, “Vanilla is such a...a loved smell.
But, for me, that was really how I felt like I wanted to smell, and just my favorite smell.”
One of the reasons Billie dreamed about creating her own scent is that she has synesthesia,
which is a phenomenon that causes a person to perceive scents as colors or objects.
Billie explained, quote, “I have synesthesia, so my favorite smells are these like, amber-colored
smells, to me, in my brain.
I have a really strong nose, and since I was like a little kid, smells are all I think
about.
I associate everything through my nose—like, for real.”
If you’re wondering what Billie sees when she smells her perfume, she described it as
a, quote, “warm, caramel, smooth, velvety thing.”
And Billie has been searching for her perfect vanilla scent for a while.
So when she couldn’t find it, she decided to make it herself!
She told Vogue, quote, “I went everywhere, I went to Macy's, I went to a perfumer, I
went all over duty-free on tour, and I never found anything.
I literally ordered seven different vanilla perfumes off of Amazon, random brands, just
to find the scent that I was raring for.
And like, I made it…”
We love a queen who takes matters into her own hands!
Parlux president Lori Singer revealed that the perfume was developed entirely over Zoom.
She told WWD, quote, “We were both at home, she was able to walk into her bedroom and
pull out other things that inspire her.
Something that may have felt less personal became moreso.
[Billie] has over 100 bottles of perfume.
When you have someone who genuinely loves fragrance, the authenticity of that comes
through not only to us but to her fans.”
It sounds like Billie’s perfume was developed with a lot of care and personal touches from
Billie herself, and we seriously cannot wait to get our hands - and noses- on Eilish!
For more on Billie Eilish and how she broke royal protocol when meeting the Royals, click
right over here for another Clevver video!
Then be sure to head to the comments below and let us know if you’re excited for Billie’s
new perfume and are you into celeb fragrances in general?!
For now, I’m your girl Carly Henderson, you can find me on social media @carlyhenderson_
and I’ll see you soon.