Transcriber:
Now, a few years back, I was having a barbecue with friends and family.
As usual, we talked about the weather, the good food or TV shows to watch.
So nothing out of the ordinary
until one attendee casually mentioned
that he and his wife hadn't had sex in a long time.
As you can imagine, what followed was an awkward silence.
Until a six-year-old boy attending the barbecue with his parents
blurted out that his parents had lots of sex
and he could hear them all the time.
And then the barbecue continued as if nothing had happened.
Now, when I'm not having barbecues,
I am researching how people interact with each other
and how that transfers to their interactions with technologies,
so not all too surprisingly,
after this very unique social interaction at the barbecue,
I was left wondering why we, the audience,
were so greatly ignoring what the adult so openly shared with us that evening.
So why the silence and then the laughter at the boy's comment?
Well, both of them were breaking a social rule:
never talk about sex, money or politics at a dinner table.
We assume that an adult knows this rule and sticks to it.
So when such expectations are broken,
we sanction the offender accordingly -- in our case, with ignorance.
When a child, however, breaks such a rule,
we attribute this to their naive understanding of our social manners
and up to a certain age at least, do not openly sanction them for it.
Clearly, there is no official rule book for socially appropriate behaviors
or even socially accepted dinner topics.
In fact, our social norms are usually unwritten codes of conduct,
and they change over time as we as a society change and learn.
Less than a year ago, for instance,
it was considered impolite not to shake hands
when introducing yourself to someone.
A few months and the worldwide spread of the coronavirus later
and shaking hands may be something to be frowned upon
and maybe even a thing of the past.
The way we learn these social rules then
is mostly by social rewards and social punishments.
Now, as social animals,
we aim for social approval and want to avoid other's disapproval.
So we act in a way that is socially accepted
and present ourselves in a socially desirable way to others.
So we want to be seen as an individual that is smart, successful,
sporty and active, creative, empathic and possibly all that at once.
Now, through social media, our strive for social approval,
and with it, our need for self-presentation and perfection
has skyrocketed.
Clearly, there is a flip side to all of this.
In any social interaction, we do not only look for others' approval,
but we also constantly fear other's disapproval
when we cannot live up to their expectations.
Just consider an adult with incontinence problems
or a drug addiction.
If he or she had to talk to a health care professional,
what would you expect to find?
Or if a soldier returned from combat
and had to talk about their fears or problems,
do you think they would open up easily?
A team of USC researchers examined just that.
So they looked at the data from the US Army.
Traditionally, soldiers had to be interviewed
by a human health care professional when returning from combat
to check if everything is OK.
Now, interestingly,
the researchers found that soldiers hardly reported any problems
after their returns.
Surely many of them were truly fine,
but the researchers also suspected
that many soldiers did not dare to share their problems openly.
After all, soldiers are trained to be strong and brave individuals
that learn not to show any weaknesses.
So openly admitting to have health problems,
to have trouble sleeping or to have nightmares
is not something easy to do for soldiers.
The question then ultimately becomes
how can we help individuals open up more easily
and worry less about the judgment of others?
Well, remember what I said earlier.
We expect social evaluation in any social interaction.
So how about we remove the social from the interaction?
This is exactly what the team in the US did.
In fact, they developed a virtual interviewer called SimSensei.
So SimSensei is a digital avatar that has a humanlike appearance
and can interact with clients through natural conversations.
Now, when returning from combat,
soldiers were now interviewed by the digital avatar
instead of that human health care professional.
And what happened? Well, once SimSensei was introduced,
soldiers reported more health problems,
like having nightmares or trouble sleeping.
So machines can help remove the social from the equation
and help people open up more easily.
But careful, not all machines are created equal.
Considering the tremendous advancements in technologies like computer graphics
or natural language processing,
machines have become increasingly humanlike.
The question then ultimately becomes,
which rules do we apply in these interactions?
Do we still apply social rules when we interact with humanlike machines?
So do we start to worry about social judgment again?
This is exactly what I examine in my research.
Together with colleagues, we have developed a series of chatbots.
These chatbots were programmed to simulate text-based conversations
and they were designed to be either very social and humanlike
or very functional and machine-like.
So, for instance,
our humanlike bots use so-called speed disfluencies
and social language cues,
like these "ohos", "ahas", "hmms" we humans love to use in our conversations
to signal our presence to conversation partners.
In contrast, our machine-like bots
lacked such social cues and simply kept to the talking points.
Since we were interested in how much people would open up
in these different conversations,
we ask participants a number of questions,
which gradually grew more and more personal,
up to the point where we would ask participants
to share possibly very delicate information about themselves.
Now, considering the findings from prior research,
such as the one from the US Army before,
we expected that people would apply more social rules
in their interactions with these humanlike bots
and act accordingly.
So what did we find?
Well, exactly that.
So participants interacting with our humanlike bots
were more concerned about social evaluation
and as a result of this social apprehension,
they also gave more socially desirable responses.
Let me give you an example.
One of the most delicate questions that we asked participants
was the number of prior sex partners they had had.
When interacting with our humanlike bot,
men reported to have significantly more prior sex partners
and women reported to have significantly less
than those men and women interacting with our mechanistic bot.
So what does this all tell us?
Well, first, men want to look good by having more prior sex partners
and women by having less.
Clearly, this already says a lot
about what the different sexes consider socially desirable
and how our expectations in society still differ across genders.
But this opens up a whole new topic
that I will better leave for other experts to discuss.
Second, and maybe more importantly, from a consumer psychology perspective.
People open up more easily when they interact with machines
that are apparently just that -- machines.
Today, a lot of sweat, money and tears
is put into making machines basically indistinguishable from us.
Now, this research can show
that sometimes letting a machine be a machine is actually a good thing.
Which brings me to my third point.
These machine interactions have been highly criticized at times.
So you may have heard that Siri, Alexa or others
make your kids rude or impolite.
Hopefully, this research can show you
a great upside of these machine interactions.
In times of social media and our constant hunt for the next “like,”
machines can give us grownups --
help us find that inner child again
and give our constant need for self-presentation and perfection
a time-out.
For once, we do not need to worry
if the number of prior sex partners is too high or too low,
and instead it is OK to simply be who we are.
Ultimately, then, I think that these machines can remind us
of a central element of what makes a good conversation partner:
being nonjudgmental.
so the next time you might encounter
a unique social situation like mine at the barbecue,
try to be less judgmental
when another person openly shares
their thoughts, feelings and problems with you.
Many machines do this already, and maybe so should we.
Thank you very much.