Hey Herman, you're not listening to me. Let me ask you a question, do you make videos that
you want to watch or that your audience wants to watch? The YouTube algorithm follows the audience,
so you have to make videos that your audience wants to watch. In this video, you'll discover
how to use the YouTube algorithm to your advantage in 2021. Let's discuss how the YouTube algorithm
works. It doesn't favor any particular format, but it does its best to follow the audience.
Have you ever shared your heart with someone but they weren't listening to you?
Keep in mind the YouTube algorithm has millions of points to reference.
You're not going to understand them all, but it does tell us what you should pay
attention to. Here are five things you should pay attention to, to use the YouTube algorithm
to your advantage. Number one, what they watch. Number two, what they don't watch. Number three,
how much time they spent watching your video. Number four, likes and dislikes. Let's take
a look at each of these in more detail. Hey if you're enjoying the content so far,
hit the subscribe button and click the bell notification icon so you'll be notified about
new content like this every week. The YouTube algorithm has two simple goals.
Number one, help viewers find the videos they want to watch. Number two, get viewers to
keep watching more of what they like. How do you help viewers find more videos of what they like?
One of the best ways to do this is through search. When viewers enter the keyword phrase
in the YouTube search to discover the information they're searching for, they'll find your video.
For instance, if you enter the keyword phrase, "How to train puppies," on the YouTube search bar,
you get a bunch of suggestions. These are all keyword phrases that people are entering into
the search engines to find out information. How can you reduce the competition because many
of these keyword phrases are too competitive for your videos to rank in the YouTube search engine?
My secret weapon is using TubeBuddy. I'll place a link to TubeBuddy in the description below this
video. If you enter the keyword phrase, "How to train puppies," in keyword explorer of TubeBuddy,
they'll give you the keyword score. The keyword score that you're aiming for
is very good or excellent because these are less competitive keyword phrases.
Once you find a less competitive keyword phrase in TubeBuddy, like how to train
puppies not to bite in 10 minutes, then look at your competition. If there's none or just
a few competitors in the top 10 videos on YouTube search, then you've got a winner. Let me ask you
a question. What's the number one traffic source for your YouTube channel right now?
Post your answer in the comments below, I'd love to read them and I'm sure others would too.
Another way to discover topics that your audience wants to watch,
is to survey your audience. If you have an email list, you can poll your audience. If you have
the community tab, you can run a poll on there. Alternatively, look in your comments for questions
that your viewers are asking. You can also look in the comments of your competitors videos. The more
you know about your target audience, the easier it is to come up with topics that they like.
Another way to find topics that your viewers will like, is to look in your analytics.
Look at your top 10 videos that are getting the most traffic and make more of those types
of videos. Ideally you want to create a series of videos on related topics,
so viewers can binge-watch your videos. This will also help you to get into suggested videos. Before
we discuss the second goal of YouTube, which is to keep viewers watching more of what they like,
let's look at the best practices for search. Number one, search results are based on
personal browsing behavior. If they watch a lot of cat videos, then cat videos are
going to show up on their home screen. Also, if you're subscribed to a lot of cat channels,
then those videos are going to show up in your subscription feed. YouTube shows search results
based upon the viewer's intent. That's why if you put, "How to train puppies," in the YouTube search
bar, you get a bunch of suggestions to do with how to train puppies. A great benefit for you as the
creator, is that you can use multiple keyword phrases to do many different types of videos.
Number three, if you want to rank high in YouTube search results, you've got to have a well
optimized title, description, tags and thumbnail. Creating a video on a topic that your audience
likes, is just a first step. YouTube says, that you can increase the chance of people discovering
your content if you have a high click-through rate and a high watch time. A high click-through rate,
means you've got to have a great title and a great thumbnail. Check out the links in the
description on how to create a well-optimized title and how to create a clickable thumbnail.
Number four, one of the other factors that affects the discoverability of your videos,
is what people don't watch. If your viewers don't resonate with the topic that you create your video
for, they'll leave your video and you'll have a low click-through rate. Ideally you want to
have a high click-through rate, a high watch time, lots of comments, views and new subscribers. That
sends a signal to the YouTube algorithm that your viewers really like your video and they'll surface
more of your video to other people's watch pages. Let's talk about the second goal of YouTube which
is to keep viewers watching more of what they like. YouTube does its best to surface the
right videos to the right viewers, at the right time. Previously, I talked about your viewers
discovering your videos via YouTube search, this is based upon search intent. If a viewer wants to
discover your video on how to train puppies, they'll find your video via YouTube search.
If your video has a high click-through rate and a high watch time, then YouTube will surface more of
that video on other people's watch pages. This refers to suggested videos which appears on the
right side of people's watch pages and then the up next after they finish watching the video.
YouTube will also recommend your videos on people's home screens at YouTube.com
or on the YouTube app. If they're subscribed to your channel, your video will appear in
their subscription feed. Just keep in mind that if subscribers have notifications turned on,
they won't receive a notification for every video that you upload. Typically,
most of my traffic comes from browse features, which means my video is being discovered on the
home screen in YouTube.com or on the YouTube app. What are some of the factors that help your videos
get recommended by YouTube, so they appear on the home screen and in suggested videos?
As I mentioned previously, YouTube will suggest more of your videos,
if you have a high click-through rate and a high watch time. A high watch time, means you
got to have a high audience retention. The best way to achieve that, is to have a strong hook
at the beginning of your video. If you can keep your audience engaged in the first 30 seconds, the
more likely they'll watch the rest of your video. Another way to keep viewers watching,
is to create a series of videos on related topics. This will increase your session time on YouTube
by viewers binge-watching your videos. In order to keep viewers watching more of your video series,
link to the next video in the card or end-screen. You can also include
the next video to watch in your description and also pin it to the top of your comments.
Another way to keep viewers watching more of what they like, is to put those related videos into a
playlist and add that playlist to a section on your channel homepage. Then when people visit
your channel homepage, they can take a deeper dive into your content. This will also help motivate
them to subscribe to your channel. Hey Hooman, do you have any hot tips for your videos to be
discovered and promoted by YouTube? Absolutely. Number one, transcribe your video. If you upload
a transcript of your video, then closed captions will appear under your video. This will enable
hard of hearing and people who can't understand your accent or what you're saying to be able to
read the captions below your video. This means you'll reach a wider audience. Another way for
YouTube to discover and promote your video, is to translate your videos into different languages.
I'll place a link in the description on how you can translate your video into different languages.
Another thing you can do, is to increase your upload frequency. If you're currently uploading
one video per week, try uploading two videos per week. One thing I've been doing every week to
reach a wider audience and to connect more deeply with my current subscribers, is to go live from my
YouTube channel. It enables me to share deeper content and answer questions from my audience.
I can also repurpose my content by sharing it on social media sites on my website and expose my
content to a wider audience outside YouTube. Live streams also solve the problem of upload frequency
because you don't have to edit the video. For example, if you want to upload two videos a week,
one could be a regular video and the second one could be a live stream. The long-form content
can also be optimized to appear in YouTube search. If you want to trim your video without affecting
the views and comments, you can use YouTube's video editor. It enables you to remove multiple
sections from your video without affecting it. I'll place a link in the description
on how you can go live from your desktop computer. YouTube recently introduced Shorts
videos. Another thing you can do to expose your content to a wider audience, is to create Shorts
videos. Watch the video on the screen right now, to discover how to make Shorts videos.