Creative burnout is real and it happens a lot faster when you're creating content without
a clear intention. Let's talk about how to never run out of video ideas.
Let me know if you've ever had this thought. I don't know what to create. Whether it's in terms
of content or your offers, what you're selling or I don't know if I'm the right person to create this
or my competitor is already doing it way better and they're better creating content than I could
ever be. If you've ever thought that, let me know in the comments below. Well, here's what I say to that.
You might be right if that's the belief that you enroll into. You know how our stories have to be
better than our audience's stories and what I mean by that is their false beliefs. The stories that
they're telling themselves that are blocking them from taking action or seeing change in their life,
that's because of their false beliefs. So to create stories that are better than your audience's
stories, you're going to have to work on your own false beliefs too and I'm going to give you some
tools to help you never run out of video ideas. The first one is your frequently asked questions.
What are the questions that people are asking you all the time that speak to your expertise
or the things that you could just talk about for hours on end? What I've actually started doing is
I created a google spreadsheet where I would just compile my list of questions that I would get from
people all the time and sometimes I would even ask my audience for it I'd go into my Facebook group
and say hey, if you could sit across from me and pick my brain or ask me any question over coffee,
what would you ask me and all those questions, I put into a spreadsheet
and those became my video ideas. The next method is one of my favorites and a very easy one to use
is just by using the google and YouTube search bar itself. So, you can go into the search bar
and start typing something in that's related to your business and you ever notice how YouTube
or google, any search engine will auto populate, trying to finish your sentence, trying to suggest
what it thinks you're writing in? Well, those answers, those suggestions are auto populated based
on what people are actually searching for so all the suggestions that come up could be written into
your spreadsheet and made into a list of video ideas and when you do this, you will never run out
of ideas because there are infinite possibilities of what people are searching for online. Let's say
if you're a dog trainer, you could start typing in how to train your dog. It's going to suggest
so many options. It could say how to train your dog to sit, how to train your dog to stay, how to
train your dog to stop barking at the mailman. You could write down all of those ideas and
make all of those videos. Now to take it a step further, this is what I call the scrabble method
is when you actually go through every letter of the alphabet to see the suggestions that show up
there. So, you could type in how to train your dog a and see what comes up for everything that has
the letter a in it related to how to train your dog. How to train your dog b, how to train your dog
c. Go through every letter of the alphabet and right there, you can come up with infinite video
ideas, you will never run out of them and you don't even have to pay for any software to find
those ideas and they've come straight from the search engine which is exactly where you should
be making these videos on YouTube so these videos can be discovered by your audience who's searching
for them. Now, I mentioned software's that you can use and one of my favorite software's to use is
SEMRush. Now, this is a software you can type in keywords related to your business or niche and it
will show you, it'll populate tons of suggestions based on what people are actually searching for
in the search engines. There's also a software called Answer The People that will show you
questions that people are searching for online and just by using those two software's together,
again you will never run out of video ideas. This next one is a super bonus that I'm going to share
with you because this is going to also help you to ethically steal traffic from your competitors.
Before I share it with you though, make sure that you subscribe to this channel because I'm putting
out videos like this every single week to help you generate leads and sales through YouTube. So,
click the red button to subscribe to this channel. My next favorite strategy is to look at other
thought leaders videos on YouTube and what you can do is make videos with the same title and
you can do this for big names in your space. You can even make the same video that Orpah made,
obviously I'm not telling you to copy her video but make a video of the same title
sharing your story, your opinion, your takeaways, your frameworks, your answer
to that topic. Especially when that video already has a lot of viewership, that people are finding
that video, that people are searching for that topic, your video can show up in the suggested
search next to it, meaning that people might find your video organically and click to it
and watch your video as almost like a sequel to theirs. YouTube also likes promoting new
and fresh content so that video from another thought leader is older but yours is newer,
you actually do have the opportunity to maybe show up in front of theirs. Instead of creating
content, you can also consider the mindset shift of documenting content and this is where you
just document your day-to-day life. This is where you can be showing what you do like what's
your daily routine, what are you doing at work, what are your takeaways from a conversation that
you had or something that happened in interaction at work and when you document that, you can create
vlogs that a lot of people really like to watch because it's almost like a reality
show online. However one caveat I have to say to that is to make sure that your vlogs or anything
that you're documenting still has a storyline, otherwise it may come across as like a home video
and who likes to watch home videos? Only the people that are in them. So, remember that you have
to create that storyline for your audience so that they're still retained and enjoying the video. Also
consider collaborations. This can be where you're doing videos with other experts or maybe you're
doing interviews with experts or even friends or family members or strangers about their lives or
their expertise or what they can share with your audience that would be valuable to your audience.
I'd recommend even creating a video series where you're interviewing these influencers or expertise
providing the value to your audience. There are content ideas all around you. Think about the
things that you're passionate about, what you're naturally doing every day. Think about the things
that you see on tv or read in the newspaper. Do you have an opinion that you can share or your
own stories around it? Talk to your friends and family members about what they're doing lately,
go on a walk, even just like the content that you can see around you when you meet people
or ask them questions. I really like the idea about interviewing because that can bring you
perspectives to your audience that you might not have ever had. Another strategy for your
video ideas that can bring you a ton of exposure that maybe you wouldn't have had access to these
audiences before is seeing what movements or trends are happening online that you can get
involved in. For example several years ago there was that ALS ice bucket challenge and lots of
people made their videos where they dumped buckets of ice on their head to raise awareness about ALS.
You might also see trends when it comes to parodies or certain songs or tv shows that are
popular or other charitable causes that you can join their movement and be a voice for something
that you feel passionate about. Imagine not only having an endless flow of content ideas but being
able to use that content to effortlessly ascend your viewers into sales into high ticket sales.
Well, I'd love to break down for you step by step how I do this for myself and my clients and I'll
even give you access to my highest performing, most revenue generating campaigns that we've used to
scale to multiple seven figures so click the link below and access my hello to high ticket training.
So to help them, so once you're. So to create such a crate because and the next thing that you can do,
this is where the scrabble method comes into play is you could try. So, click the link to
to raise awareness about MS, ALS. Did I say it wrong the first time ALS? Oh okay.