- Hi, this is Andriy from email marketing NYC.
In today's video,
I'll show you what's the difference
between trigger split
and conditional split in klaviyo flow.
(upbeat music)
In 2018, they released a new feature for Flow Builder,
and it has triggered split and conditional split,
and today I'll show you how to use
it and what's the difference between them.
So first, let's go to your Klaviyo account
and click on the flows.
And let's use this like play test this flow
and the trigger is placed order.
And now you have conditional split
and trigger split.
So first of all is for you
to know your split works only for flows
which are triggered by specific matters
like somebody's place or a
product was shipped or abandoned cart
or browser abandonment.
It could not be
used for flows trigger by added to
a list or added to segment.
So when you add this,
like this trigger split,
the good example is if one somebody
placed order like checkout started,
but they didn't finish,
which is abandonment cart.
And you can have two different paths.
So for somebody who added to their cart
product the amount of the cart was 500 or less,
and another path for somebody
who has like amount like 500 Plus,
or in this case place to order you
can have send them different thank you message
for somebody who placed order for less than 500.
And another place order for like 500 Plus,
maybe those are your VIP customers,
and you want to treat them differently.
So this is when you use this kind of metrics.
And let's do
revenue
is greater than 500.
Save, so this is like,
if it's greater than 500,
they will go to yes path.
If not, if it's less than 500,
they will go to no path.
And then you can have emails,
you can have time delays.
I mean, this is the basic things you can use.
Conditional split,
it works for anything like anything you want.
And you can add.
You can add metrics.
So basically, you can add all that information.
In trigger split,
you don't have that
because it's specific to that
trigger for that specific flow.
We're talking about like Place Order.
Here. You can basically you
can recreate same thing you
can say like placed order
at least once placed order and
you can say like for revenue
we cannot do that.
Okay, so basically,
here you have much more options
and it's specific not to that trigger
but specific to the, to the customer like what they did
or what they what kind of property they have,
for example, if they located in outside
of the United States or maybe in Australia,
you want to send them different kinds of message
or their location about where someone is located,
like European Union, United States,
or is not. So basically the sickly hue.
So triggers split is
it's for, like flow, trigger and conditionals
Split is for a specific user.
I hope I didn't confuse you. It's,
I mean, like after you start using
you will understand what the like
but like and which for you too will be
like second nature to use those like two,
filters, but those two splits.
But I just want to give you like general idea
how you can use it and so you understand that trigger
split is specifically for flow trigger
and conditional split is for specific for that recipient.
What they did or didn't do,
please let me know if you need more
information about this or if you have any other questions
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