-Hi, Mila. Hi, Ashton. Thank you so much for doing our show.
I really, really, really appreciate this.
I see that you're happy, you're home, you're safe.
How's the family? How are the kids? How's it going?
-Great. They have an iPad and pretzels,
so you got about 20 minutes, Jimmy.
-Okay, I know exactly what you mean.
-They're physically right behind you, and all I keep saying is,
like, "How is their snack supply?"
-They're doing learning programs on iPads
and mowing on some pretzels, so--
-Oh, that's exactly -- I'm on the same schedule as you guys.
How are you with the home-schooling?
Are you good?
It's Teacher Appreciation Week,
which couldn't have come at better time.
-Boy, do I appreciate teachers. -[ Laughs ]
-I've realized I'm a fantastic T.A.
I'm like a professional T.A.
This one over here, God bless it, man.
I mean -- -Really?
-Yes. Yeah.
-You're good? -I like me some teachin'.
-Yeah. -We set up, like, a curriculum
for the week, and we plan it out and figure out
what the kids are going to learn like throughout the week.
And so we've done, like, various weeks.
We did a week on -- The first week was, like --
-Well, we piggybacked some -- -Energy and electricity.
-Oh, yeah.
-And then we did, like, how to build things.
-Architecture. -Architecture and building.
-Wait, the one thing that we did do
that I feel like is a good hack, is we enlisted our friends
to do like 20-minute Zoom sessions with our kids.
It would be like, teach our kids anything.
And it could be anything from making flower arrangements
to architecture, to like anything.
And so that gives us 20 minutes of not parenting
and also allows our kids to have another type of interaction.
-And it works really well with people who are like single.
And they're at home, they're alone.
-And they don't have kids. -They don't have to do anything.
They don't have kids that they're chasing around all day.
So, they've got a free 20 minutes or 30 minutes.
And the kids just engage in them.
And so we did one architecture lesson.
We did one --
-Energy lesson. -Recyclable energy.
-Cookies! We baked cookies.
-We baked cookies for one. -Yeah.
-We did a flower arrangement for one.
-Yeah. -I need your --
I need your friend's number.
-We'll give them to you. [ Laughter ]
-I have no friends. That's a bummer.
-We've abused all of our friends.
We're like, "Who's next?"
But we piggyback off our kids' curriculum.
I don't want to take away -- Their schools are amazing
at helping the parents throughout the week.
So, we just piggyback off of them.
-This week, we're doing the human body.
So, we're going to learn about the skeletal system,
the digestive system.
So, we have the kids ask questions
at the beginning of the week. And then, throughout the week
we have to get the answers to the questions.
-So, one of them is how long does it take to get poop out?
That's an important question.
-Yeah, from the point that you eat the food,
how long does it take to make poop?
-Gosh, if you gave me multiple choice, I could be close.
But I wouldn't be able to guess.
-I have no clue.
-We all have Google.
It's magic. -[ Laughs ]
Hey, I got to say, the one thing I wanted to get in touch
with you guys and say congrats and what a great idea --
This quarantine wine idea I think is brilliant.
How did you come up with the idea?
And what a perfect thing for right now.
Really? Mila it was you.
-Well, it's twofold, let me say.
I married a person who's brilliant and smart
and, you know, can make things happen very quickly.
I think lots of things.
I think I have brilliant ideas daily, Jimmy.
I think I have the most greatest ideas.
Once in a blue moon, they stick.
This all happened out of having, like, Zoom dates
or FaceTime dates with our friends.
We would have, like, dinner or drinks or whatever,
and I realized that the -- Not to, like, encourage drinking,
but the one thing that we can all gather around
is, like, food and, like, entertainment
or, like, having a glass of wine and just relaxing.
And then I also realized a lot of our friends reached out to us
and were like, "Hey, where can we donate to, to help?"
And he was working with Flexport at that point.
And we were trying to figure out, like,
how to navigate our friends to help them and donate.
And I realized how good I selfishly felt
when I was able to donate.
And so, in a weird way, I just combined
both my favorite things, drinking and donating.
And that was literally -- That was it.
And I was like, "Well, what if we create, like, a wine?"
And we have amazing friends at Nocking Point
that did this very quickly
that are, you know, brilliant at what they do.
And it's all 100% goes -- profits go to charities.
We don't want money. It wasn't about that.
It was just about allowing people
to have a way to feel good about themselves,
donate their $50, and get something in return,
have fun with it, enjoy it, post it,
and know that your money went somewhere useful.
-Not only is that idea brilliant, but I thought
the other thing, which is --
I ordered my bottles, by the way.
They should be here I think today.
So as soon as I get them, I'm going to give you a shout-out
just to say thank you.
But love whoever thought of the label is blank.
-Yeah. -Do you happen to have a bottle
by you that you can show? -Yeah, we started out with,
the idea was, like, can we do, like, just the simplest thing,
right? Because it's like, we've seen a bunch
of, like, people that are well known or celebrities
that are, like --
feel like they're celebrating during this time.
We're like, "Hold on. This isn't, like, a celebration time.
This is, like, a, let's buckle down
and figure out how to do things."
So, we're like, the best thing is just to do a blank label.
But then the idea is, it says "toasting to" on here,
and then "Quarantine" wine, which is the name.
And you can pick like whoever you want to toast.
So, like, if you, you know -- Like, we are appreciating --
-Teachers. -Right now,
it's Teachers Appreciation Week.
-Yeah. -So, we can toast to teachers.
And we can do --
And you can just make your own "toast to."
-And then post it on social media
with hashtag #quarantinewine.
I say this not having had social media,
but I hear it's very important to do.
And so you should do hashtag #quarantinewine.
-Yeah, I just think it's --
I don't even know how you got it together so fast and so quickly.
-Nocking Point. I would say that as smart as we are,
our friends are much smarter.
-Yeah, we have friends --
We were actually thinking about doing a wine,
and our friends at Nocking Point, like, do this
and turn things around really quick.
And we called them up and said,
"Hey, if we did a Quarantine wine,
how quickly can we have it out?" And within three weeks...
-They got a label approved. -...we had a label approved.
-We had trademarked. We had samples.
We... -But I will also say this --
-...figured out what's going in the bottle,
and they were ready to ship.
-When people found out what it was for,
when they found out it was all 100% for charity,
it was non-profit, people got very were quickly to help out
and made sure that everything was moved up the ladder quicker,
because it was, you know, a little bit more time-sensitive.
-Yeah. -I will say, the community
as a whole, people were really generous with their time.
-I also think you guys have a good reputation.
So, if you ask for something,
people probably go, "Oh, they're legit."
If you go to officialquarantinewine.com --
You go there, but can you talk about maybe the charities
that it goes to, the profits?
-We talked about this at length,
and we, I think, looked at maybe 12 charities.
And then we narrowed it down from --
To make sure, first of all, it had to be national.
We didn't want to make it local for us
'cause it felt like it was too small.
So, we did local -- We did national,
and then we wanted to check off certain quadrants,
which were, like, helping people that have lost jobs,
helping children get food, helping families.
So, they were all quadrant filled.
So, we ended up doing --
-The first thing we were working on, we --
I'd been working a lot with Flexport
on trying to figure out the P.P.E. issue, right?
So, and one of the things that was interesting is,
there was a bind between, like, hospitals and the suppliers
where hospitals couldn't front the money for supply
before it got here.
And so, they almost needed, like, an in-between fund
to basically buy the actual P.P.E.
And Flexport had all the pipes to actually get it delivered
to everywhere that it needed to get delivered.
So we had already been working with them,
so we selected them.
We selected the America Food Fund,
which is a combination of Feeding America
and the World Food Kitchen.
-GiveDirectly. -Amazing.
-GiveDirectly, also, which I don't know if you know about,
but that just literally, physically gives money
directly to people who need it.
-And then, Direct Relief, which is just another P.P.E. fund.
So, we called a bunch of our friends
and said, "Hey, which are the best ones?"
and then we went from there and then vetted them.
-And made sure that the overhead was small,
because so many charities, as great as they are,
do have a higher overhead than others.
And in a time like this, we want to make sure
that most of the money goes to where it needs to go.
-And usual bottles of wine
have about four glasses in each bottle.
So, every glass goes to a different charity.
-Yeah, there you go! That's a good way of putting it.
-The funny thing about this Quarantine wine thing
is, like, when we first started it, we were just like,
"Yeah, alright, we'll see if we can raise a little bit of money
and see how it does." -Okay, so just to give you
an example, you have to kind of do an allotment of cases.
You have to preorder juice.
So, we were like, let's just play it safe.
We don't -- Who knows? Maybe people will --
We bought 2,000 cases, okay, initially.
-And we did this one, like, video
that we put out on social media.
-And that was it. -And --
-And in eight hours, we sold out 2,000 cases.
-So -- -We were shocked.
We just want to be very clear.
It's like, it blew our minds.
And then we quickly started --
-We had to procure more wine.
-Yeah, so we have more wine. So, feel free to order.
-So, now we've raised like a million dollars and --
-A million dollars?
-Yeah, we -- Yeah. -Yeah.
-And people have been incredible.
And, like, I want people to keep giving
and knowing that it's going to the right places
and feel good about it, you know,
and toast to yourselves for trying something and feel --
-It's a win-win.
It's a win-win. -Yeah.
-Why not do it? I love it.
-Yeah. -I think it's great.
Officialquarantinewine.com.