your client could be in Hong Kong and you might be in California for example and you can both be in a
room virtually speaking where you're giving a big pitch of your new logo design and I for one accept
our AI overlords [Music] to give you some context when I started designing Mark Zuckerberg was
still a student in college and actually Facebook hadn't even got to grips in the mainstream it was
still something that was just used in various different universities it was actually in 2006
when finally you could sign up to Facebook if you were over the age of 13. sounds pretty crazy right
but that's when I actually started graphic design that's where I started my journey as a designer
now me back in 2006 I wasn't busying myself with Facebook no no I was actually learning software
like Photoshop and illustrator and actually thinking about it to me life was a lot more
beautiful before social media became a thing but anyway I digress that's a different story for
maybe a different day but since that time when I started designing I've seen automation become more
and more apparent in the graphic design world you know we have things like in Photoshop where you
can select the subject to remove a background which is completely automated at this point to
Adobe Illustrator being a mathematical genius so yeah I've seen things change even in my time as a
graphic designer and we have to think back to the 1950s when graphic design was all done with these
things here with hands it was all handmade and handcrafted and back then the designers
who failed to adopt and appreciate and embrace the Computing World they got pretty much left
behind over time and this wasn't something that happened you know overnight it was is a gradual
thing but they got left behind eventually so in the future of graphic design it's gonna pay
to be adaptable you know if you are adaptable and you can adapt to things and embrace change that's
only going to serve you in a positive way and I got a comment the other day that said something
like it's a shame to see someone who I respect as in they're talking about me Embrace or use AI
in their design workflow here's the thing with that AI is not the Bo and Endo at least not at
the moment we still need as a graphic designers to cool the shots to make decisions and prepare
the final design to pitch their client that's all something we do as humans but AI can save
a whole lot of time for example if you want to come up with Concepts or you know get to know
a tiger audience would you rather spend hours or days perhaps coming up with a concept or concepts
or quickly use chat gbt to come up with loads of different possible Concepts and then take those
from there in your own Direction you know we have things like generating mock-ups with AI we have
loads of different things that just save us time and it's not stealing away from the creativity
because we still need that the creativity from a designer is still required in the final outcome
but going back to the saving time thing graphic design as a career or if you're someone who does
take this seriously as a career you want to make money because well you need to live right and time
is essentially money in the business world and as you progress as a designer you will realize
the more time you can save the better and that's not cheating with AI That's just making your life
easier streamlined and making your workflows quicker something else very important that a
lot of people miss or some people Miss at least and that is psychology graphic design is visual
communication and at the heart of it is psychology or it should be psychology and often that's what
separates an intermediate or beginner designer for someone who's really Advanced and that is
they understand how psychology is built and woven into the graphic design process and solution and
at the moment AI cannot take into consideration psychology and then build that into design
Solutions heck you can't even get typography right let alone take psychology into consideration in
the design process but yeah we are at the moment in the same position the designers were back in
the 50s you know when computers were the size of entire rooms and now well they're pretty small it
took what maybe three four decades to get from the 50s to where graphic design was completely
done on computers for the most part I'm not saying it's going to take 40 years from now until when AI
is completely dominant because things do seem to be ramping up in an exponential way but it's not
going to happen overnight something I do see happening in the future of graphic design is
linked to how Society is going to be and that is biometric data I think that the future is
going to be very personal in the sense that we're going to have access to things like the metaverse
potentially and loads of different gadgets where our data is observed by other people and ourselves
it is someone needs to design the interfaces for these new things so imagine you're at a bar or a
restaurant and you're wearing specific glasses where you can see everybody's details in the
room with you someone's going to need to design the interfaces the UI how it looks everything so
that's going to be a big part of the future in my opinion and this design will adapt in
real time so as you're walking down the streets you might see a sign and on the glasses it will
say information about that sign and you know that place location and so on and then we've got the
whole thing about VR and the metabus the world of the future might be completely immersive in some
respects at least well who knows the metaverse might just be complete hype and flop and people
don't really want to adopt it but imagine for a second it did exist and it is a big part of
the future as designers you might be pitching to clients using VR headsets your client could be
in Hong Kong and you might be in California for example and you can both be in a room virtually
speaking where you're giving a big pitch of your new logo design I just don't think we're going
to get to a point anytime soon where companies or clients completely kill the middleman and just go
straight to AI press a button and there's a design I do however think that the low tier designers the
ones who work on five or say five dollars I think they're going to be pushed out the market pretty
easy with AI but for functional intelligent design where psychology is at the heart of it
I think for now at least for the next decade or two designers are gonna have a big role in that
as humans we need to call this shot so we need to make decisions and see the end solution to
the very end but hey who knows there might be some kind of AI that takes over the world tomorrow and
we enter the singularity if that's even a thing and I for one except our AI overlords actually hmm
scratch that I quite fancy myself being a designer for the next few years but what are your thoughts
what do you think about the future of design what do you think about things we talked about
in today's video I'd love to hear what you think about this water graph design that we do adore so
much and operate in but if you would like to learn some really cool things about being an advanced
designer just click that video on screen and until next time guys design your future today peace
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