Do you get depressed when you see little or no views on YouTube video, especially after
you've spent countless hours filming, editing and optimizing it? For example, why did this
video only get 249 views and zero subscribers since it was published in August, and this video
got five and a half thousand views and eight subscribers since it was published in August.
Yes. In this video, you'll learn why your YouTube video is not getting views and how to fix it.
Here are the 10 reasons your YouTube video is not getting any views.
Number one, topic. If you choose a topic that your audience is not interested in,
they're not going to watch your video. Enter your main key word in the YouTube
search bar to get a bunch of suggestions on what people are searching on YouTube.
Add an underscore before or after the keyword to expand your search. You can also include
letters. If you include a letter before or after your keyword, it'll expand that keyword phrase.
My secret weapon for finding the right keywords is TubeBuddy. I simply enter my main keyword phrase
in the keyword explorer tool from TubeBuddy to see if I get an excellent or very good keyword
score. It'll also show me related keyword phrases that I can use in my videos, as well as showing me
the competition that's currently ranking for that particular keyword phrase. I'll place a link to
TubeBuddy in the description below this video. Use the promo code hermansbuddy to get 20% off.
YouTube algorithm follows the audience. YouTube tries to match each viewer to the videos they're
most likely to watch and enjoy. Another way to choose a topic that your viewers will enjoy
is to look at the top 10 videos in the last 28 or 90 days on your channel. Just click on the
overview tab in YouTube analytics and look at the top 10 videos in this period. Make a
similar video or a series of videos based upon the same topic, but approach it at a different angle.
Number two, title. The purpose of your title and thumbnail is to capture your viewers attention
so they'll watch a video. If nobody clicks on your video after seeing the title and thumbnail, you've
wasted all that time creating your video for nothing. You can place your main keyword phrase
at the beginning or end of your title as long as you include it. Add something before or after your
main keyword phrase in the title to motivate your viewers to click and watch the video.
For example, the main keyword phrase for this video is YouTube video not getting views,
which I placed at the end, and then added Why is at the beginning to motivate my viewers to
click on the video. Keep your video title short so it doesn't get cut off when viewed on a mobile
phone. Try to weave your title into the first three lines of your video description
so when viewers are watching a video, they can read a summary below the video.
Number three, thumbnail. Human beings are visual creatures so the thumbnail is the first thing that
captures their eye when they're scrolling through the search engines. The goal for your thumbnail,
should you decide to accept it, is to get a click-through rate of 10% or higher. According
to YouTube, the average click-through rate for YouTube videos is between 2% and 10% so always
try to get higher than 10%. Here are some tips for creating a clickable thumbnail. Use contrasting
colors, use bold text, show your face containing an expression related to your content, create a
design that stimulates curiosity so the viewer will be motivated to click and watch a video.
Number four, relevance. Creators often ask what kind of videos does the algorithm like the most?
YouTube says that the algorithm follows the audience and pays particular attention to what
they watch, what they don't watch, how much time they spend watching your video, likes
and dislikes, and not interested feedback. Instead of worrying about what the algorithm likes,
it's better to focus on what your audience likes. Therefore, make sure your topic, title,
thumbnail, description and video content all relate to each other. If you optimize your
video correctly, it has a higher probability of being discovered in the search engines.
Number five, engagement. Here's a video performance card that YouTube shows when
your video takes off. Wow, this video is taking off. Views are 40% higher than usual
as people choose your video more often when we recommend it and they watch longer. YouTube says
you can increase the chance of YouTube suggesting your content by increasing your
click-through rate and your video watch time. If your viewers watch your video all the way
through, you'll get a high watch time or a high average view duration. Here's a graph
from YouTube asking the question, what's a good video retention rate or percentage watched. The
top 10% of videos on YouTube get a retention rate between 49% and 82%, so you want to aim
for a high video retention rate if you want to get your videos recommended by YouTube.
Here are some tips to get a high engagement rate on YouTube. Use a strong hook at the beginning of
your video, you could ask a question, make a bold statement or tease about what's coming up next in
the video. Avoid long introductions. Don't place your introduction at the beginning of your video
because people want to get into the meat of your content right away. Keep your introduction down to
a few seconds and add some value first before introducing yourself. Make sure your video
content is relevant to your title and thumbnail. If your content is very different to what was
promised in the title and thumbnail, your viewers will leave right away. Reset the attention of your
viewers throughout your video by adding B-roll, graphics, transitions, text, et cetera. End
your video with a strong call to action such as linking to a video or playlist in the end card.
Monitor your audience retention graph in YouTube analytics to see where viewers are dropping off,
then try to improve your audience retention in your next video.
Develop a series of videos that are organic and connected and put them in a playlist. When you
link to your playlist and the cards and screens or description then people will binge watch
more of your videos. When viewers watch more of your videos in one setting,
they'll stay longer on the YouTube platform and there's a higher probability that your videos
will be suggested and promoted by YouTube. If you do this, you might see a video performance card
on your channel that says great job, views are up 37% primarily due to lots of subscriber interest.
When someone subscribes to your channel as a result of watching one of your videos,
it means they want to return to your channel to watch more of the same content. Under what's
going on, it says this video seems to be really appealing to your subscribers because more of
them chose to watch this video after seeing it in their subscriptions feed than usual.
Knowing what your subscribers like to watch can help you build a more committed fan base. When
you get subscribers and viewers returning to your channel to watch more of your content, it
sends a clear signal to the YouTube algorithm that they should be promoting it to more people. This
results to a free promotion from YouTube because they'll surface your content to a wider audience.
YouTube says that if you keep viewers engaged for longer and encourage them to come back for more,
whether it's for a long video or several short ones, the longer you keep people watching,
the more content may get surfaced. If the audience retention for one of your video is very short,
make a shorter video and then link it to another video so you can get a longer watch
time. A series of short videos that are linked to each other may get a higher watch time than
creating one long video. YouTube says keep doing what works. When you create something
that's working for your audience, keep at it. We surface more of what your viewers like.
Number seven, video quality. If you have poor sound, low definition video and bad delivery,
it'll affect the quality of your video. Make sure you use a high quality microphone,
shoot high definition video, and practice smooth delivery of your content. The number one reason
for not getting views on your YouTube videos is that your content is not interesting to
your viewers. Therefore make sure you choose a topic that is of interest to your viewers
and try to keep them engaged throughout the video. Number eight, editing style. One of the reasons
you may not be getting a high audience retention on your videos is the way you edit your videos.
Research the editing style of the top competitors in your niche. Instead of copying them, try to use
some of the best elements in your own videos. When you're satisfied with the editing style in your
own videos because you're getting a high audience retention, stick with that particular style.
The more often you upload videos to your channel, the more views you receive. If
you're only uploading once a week, try uploading twice a week. Your second video could be a live
stream or short video so there's not much editing to do. Download my three video upload checklist
by clicking the link in the description below this video. You'll learn how to optimize your
video before it goes live so it can be found in YouTube and Google search.
You may not be getting a lot of views on your video because that particular keyword phrase that
you're targeted is too competitive. If there's many people that are targeting the same keyword
phrase that you chose for your video, it'll be hard to get top rankings for that particular
keyword phrase. Here's what to do instead, choose keyword phrases that have a high search volume and
low competition so it'll be easier to rank for. If you choose a topic that your audience is
interested in, get a high click-through rate because you've created a great thumbnail and
title and increased the watch time from your viewers, you'll increase the probability
of YouTube suggesting your content to a wider audience. Let me ask you a question. Do you want
to get even more views by your videos appearing in Google and YouTube search? Watch the video on
the screen right now on how to add chapters to YouTube video manually or automatically.