- What's up guys.
So in this video, I'm gonna teach you
exactly how SEO rankings work,
and essentially how to get your website
to number one on Google.
Now, if you want more leads, more customers,
more sales to your website,
then make sure you keep watching
because Google is one of the best ways
to grow your business.
And if you can understand exactly how SEO works,
if you can understand how to rank your website
number one on Google, the sky's the limit,
you could literally get thousands of customers,
thousands of leads, and a ton of sales to your website.
So this is the key to growing your website
and growing your business too.
And that's exactly what I'm gonna teach you
in this video.
Now, before we jump in, please make sure you subscribe
if you want more videos on how to grow your website,
how to get more traffic,
and how to increase your rankings with SEO.
Let's jump in.
So what I would say with SEO
is that this is kind of like having a race car.
The better that you can optimize your website,
aka your race car, the more likely you are to win the race,
aka rank number one at Google.
Now, as the driver of your website,
if you're the website owner,
then you have to make the right decisions.
You have to understand how to optimize your race car
to make it go faster, to improve your results,
to be more efficient.
So the first thing you need to know
as the driver of your website, if you're the owner,
is that there are over 200 ranking factors
when it comes to search engine optimization.
So there's a ton of different things you could optimize for.
But at the same time, not all of these are equal.
Not everything has the same effect.
And you have to know really what to focus on
to make sure that you're as efficient and productive
with your time as possible.
So what does that mean?
Well, for example, just like a race car,
if you put the wrong fuel into your car,
you're gonna break down after an hour or so.
And it's the same with your website.
If you use the wrong fuel for SEO,
if you focus on the wrong things,
then after a few months, your website may crash and burn.
You may never get the results you want.
So what should you focus on?
Well, the number one ranking factor
when it comes to Google,
when it comes to ranking your website, is backlinks.
Now, if you don't know what these are,
these are essentially links from other websites to yours.
Every time you click on the link from one other website
and it takes you somewhere else,
that is essentially a backlink.
And what this means is that every time someone links you,
Google is crawling down every page on the internet
and it sees, right, everyone is linking to this website.
It must be an authority.
It must be trustworthy.
It must be credible.
And therefore, we're going to rank that website higher.
So the more backlinks and the more you fuel your website
with high quality backlinks that are relevant
to your industry, the more likely you are
to rank number one at Google.
And this is the difference between winning the race
and coming last, right?
So just like a race car, if you put the wrong fuel
to your website, aka backlinks,
you're not gonna win.
You have no chance, especially when all of your competitors
are optimizing to rank their websites too.
And this is crucial to understand.
Now, the other major factor that's gonna make the difference
between ranking number one on Google and not is content.
Every time you create a blog, or an article,
or a piece of content on your website,
that's an opportunity to rank number one on Google.
That's gonna get you ranked in front of a keyword.
Now, the better you can optimize your content,
the higher quality your content is,
the more interesting it is,
the better your keywords strategy is,
the more likely you are to rank on Google.
And the thing is, with SEO,
there's two major factors, right?
So there's backlinks that I talked about,
and there's content.
Now, backlinks will get you an opportunity
to rank number one on Google.
This is what's gonna push you up the rankings
and help you get to number one on Google.
But at the same time, content
is what's gonna keep you there.
And the better your content is,
the more likely you are to stay at number one on Google.
Because Google will see, right,
how are people reacting to this content
when they land on it?
Are they staying on the page?
Are they reading the whole page?
Are they interacting with other pieces
of content on this website?
Or are they jumping on and jumping straight off
because that content is terrible.
So with backlinks, you get a ticket to the raffle.
And with content, you get the chance to win the raffle.
And that's the difference with SEO.
Now, there are tons of other factors, like I said,
there's 200 ranking factors when it comes to Google.
You could do keyword research.
You could really hone down on your on-page SEO.
You could focus on technical aspects like speed,
like conversion rate optimization.
But at the same time, the two major factors,
that are gonna make the difference
between you ranking and not are content and backlinks.
Now, what I would also say with SEO,
is that as a website owner, if you own your website,
you are the driver of that race car.
So as the driver of your website,
you have a lot of control over the speed,
over the efficiency, over the productivity
that you're gonna achieve for your website.
So you have to learn to make the right decisions
when it comes to SEO.
That's why I produced so many videos
about search engine optimization on my channel,
because I want to help website owners
just like you to improve their results.
So what does this mean?
Well, the more, as the driver of your website,
the more you can learn about SEO,
the more you can study it and really learn to understand it,
the better rankings you're gonna achieve,
and the more likely you are to rank on Google.
And the best SEOs I know are the ones
that understand SEO at its deepest level,
really have a good understanding
of the philosophy of SEO, of the technical elements.
So the more you can learn,
the more you're gonna improve SEO.
Now, the other thing I would say is just like a driver,
you need the right team, right?
So if you have a race car and you're the driver,
you also need a good team around you
to maintain that website, to improve your car,
to help you continually achieve better results.
And it's the same with SEO.
If you can hire a good team that put together
a good process for SEO, the more likely you are
to rank number one at Google.
Now, what does that mean?
Well, if you can hire someone for backlinks,
that will save you a lot of time.
If you can hire a team of extremely good writers
who can produce the best quality of content,
then you're much more likely to rank number one at Google.
And chances are, the better the team you build,
the harder you are to compete with,
and the more likely you are to outrank your competitors.
So I would say with SEO,
you've learned three things from this video.
Number one, build higher quality, more relevant backlinks.
Number two, create better articles with better content,
that's more interesting, more engaging,
and more up to date.
And then finally, build a good team.
Because a driver can't win a race without a good team,
and it's the same with SEO.
If you don't have the right writers on your team,
the right link builders on your team,
and you're just trying to do this all solo,
it's gonna be extremely hard to compete
especially when there's so many websites out there
who are optimizing for SEO too.
And there's only one person who can rank number one
on Google, and I want that to be you.
So you have to make sure you have the right team in place
to do that.
So thanks for watching guys.
I really hope this video helped you.
If it did, please smash your thumbs up on it.
By the way, I do run a link building agency.
If you want to get high-quality backlinks,
if you wanna increase your website's traffic,
just like we've helped hundreds of other clients to do,
then feel free to book in
a free 30 minute consultation call,
that's at juliangoldie.com.
I'll leave the link in description.
And we can have a chat about exactly
how to build high quality backlinks
and rank your website number one on Google.