what is up everyone welcome back to my
channel the best place for new coaches
content creators and entrepreneurs so in
today's video I want to talk about
hashtags we're doing things differently
you're going on a walk with me I figured
that I really needed some fresh air
today and also fun fact actually from
this video already but when I went home
to check the footage I realized there
was in my mouth it was like super
distracting to me and so I figured it
would be really disgusting and
distracting to you I don't know if it's
like toothpicks or dry skin but it was
gross but anyways I'm excited for
today's video because we're gonna talk
about hashtags and I have so much energy
because this is the second time that I'm
filming this video but let's talk about
hashtags guys because I get a lot of
questions about hashtags specifically
what am I doing wrong why isn't it
working and how come you know hashtags
work sometimes but not other times and
so I figured in this video it'd be a
perfect opportunity for me to talk and
to go over hashtag mistakes because
there are team mistakes that I see a lot
of people making that I think could be
avoided and once you avoid making these
mistakes are gonna be closer to actually
optimizing your hashtags and having a
whole different type of relationship
with hashtags as well but something that
we do on this channel is that we love to
show appreciation so before we dive into
today's video all about hashtag mistakes
we are going to shout out a few people
first so let's dive right into that
before we dive into this week's awesome
video we want to shout out the comment
and YouTube channel of the week thank
you so much for leaving these kind
messages onto last week's video not only
this we also want to shout out the
Instagram story and profile of the week
as well thank you again for shouting out
our videos now if you're watching this
and you're wondering how can I get
featured in the next video it's very
simple number one you could either leave
a comment below on this video or you can
take a picture of this video and share
it with your audience on Instagram just
don't forget to tag me now with that out
of the way let's just dive right into
this week's video all right so the first
mistake that I have on my list this is
my script that I'm taking out with me is
this and that is when your hashtags
don't match your actual content and I
chose this to talk about for the
first mistake of this video because this
mistake is what actually inspired this
entire video and what happened was I
actually had a student in my program the
boss crime Academy asked me hey Vanessa
I've used your hashtag method I've used
you know what you teach in the program
and I'm still not getting results with
my hashtags what's going on and so I
figured okay let me just take an
opportunity to audit her Instagram
account and the student of mine is in
the Career and technische so her
hashtags are along the lines of hashtag
women in tech hashtag career search
hashtag career tips all these different
things and when I looked at her
Instagram it was fully optimized her
hashtag groups were bomb and she
followed my method to the team but she
still wasn't getting results all's and
what's going on here but when I really
dug deeper into her account even though
her hashtag groups and her hashtag sizes
were optimized she still wasn't getting
any reach and the reason why is because
her hashtags didn't match her content so
remember I mentioned that her account is
all about career tips career advice tech
specifically however there was one
particular photo in her account that
really caught my eye and that photo was
her in her wedding dress I click on that
photo and the caption is about career it
is about tech it is about all these
things and she's using those hashtags
but something that you have to keep in
mind is the fact that when someone is
looking for hashtags in order to find
new content they're only able to see
photos Instagram is a very visual
platform and so let's say there's a
complete stranger on Instagram searching
for hashtag career tips okay they're
searching for hashtag career tips and
then they go through that explore page
do you think do you logically think that
they're going to click on a photo of you
of a girl in a wedding dress no probably
not they're more likely to click on a
photo like this maybe that actually
hints to career or hints to tech or
hints to getting tips very similar to
how if you search up
hashtag motivational quotes or girlboss
quotes
if you saw a photo of someone's food on
the Explorer feed you're likely not
going to click on it and think about it
this way imagine if YouTube followed the
same type of structure and you could
only base what videos you click on on
thumbnails alone let's imagine that okay
and let's say you're searching for
Instagram tips well when you're judging
just thumbnails are you more likely to
click on a thumbnail like this or are
you more likely to click on a thumbnail
like this I have a hunch that you're
more likely to click on something like
this right and so the same thing applies
to hashtags and this was a really quick
tip that I gave to her and all these
other students in my program I'm going
to give you guys the same tip as well
and that is you have to think about if
you want to increase your reach and get
new followers from hashtags you really
want to make sure that your content
matches up to the hashtags that you're
doing and that you are producing sorry I
saw someone was following me I'm like
hearing random noises and kind of
nervous anyway you want to make sure
that your hashtags match up with your
content and so how you can know whether
or not your content matches up with your
hashtags in your niche is imagine if you
covered like the top half of your
Instagram profile the part where it says
your bio and everything like that
imagine if you covered that up ok if an
absolute stranger who is finding you for
the very first time through hashtags is
looking at your account by covering up
your bio alone does your feed tell me
what you do what you offer and does it
give me a reason to follow you if not
don't be surprised that your hashtag
strategy isn't working especially if
you're using it to get new followers
right so with this girl one of my
students who is by the way crushing it
in my program she's really great
when you actually covered her bio yes
her bio was optimized yes her bio was
saying that she was in the career space
yes it had tech keywords in her bio but
who actually covered up that top half of
her Instagram it looked like it was all
personal photos it was photos of her and
her dog photos of her and a trip she
went on her and her a photo of her
tobogganing a photo of her in her
wedding dress all these different things
right and so to someone who's finding
her account for the very first time
regardless if it's through hashtags are
not there's not a really big incentive
for them to follow her and so you want
to keep in mind the same thing for your
accounts as well let's use another
example let's use my accounts if you
covered my bio if you covered the part
where I say that I'm a business coach or
say that I helped you turn followers
into clients or say that I'm an
entrepreneur or in business if you
actually cover the top half of my
account so part where you know I have my
bio you can still at least kind of hint
that hey I'm gonna get value from this
account there's a lot of like shareable
content pieces there there's a lot of
keywords that I see there's an aesthetic
that hints to entrepreneurship or hints
to female entrepreneurship specifically
and so I'm gonna follow that account but
if your account doesn't have those
elements and it looks like a personal
account or it looks like content that
does not align with the hashtags that
were searching for
then they're probably not gonna follow
you very similar to if you are on
YouTube and you're searching for
Instagram tips
you're not gonna click a thumbnail that
has dogs on it or cats on it or cars on
it you're gonna click on the thumbnails
that have maybe phones that have icons
of social media platforms that you're
familiar with that have people you know
on the computer or using their phones or
graphs of things exploding off the
charts like those are the type of
content pieces that you're gonna be more
drawn to because you search for that
hashtag so really think about that with
your hashtag strategy and do not be
surprised when you're not getting new
followers especially when your content
literally doesn't match the hashtags
that people are searching for
so that's mistake number one before we
dive into the next mistake I want to
shout out Ivy Thank You Ivy for allowing
us to use your Instagram as a case study
for today's video
now I
has been absolutely crushing it since
joining the boss Graham Academy in fact
she has been able to leverage LinkedIn
and her other socials such as her
podcast in order to make a seven times
return on investment since joining boss
Graham Academy she's made a two K month
and a five K month since joining our
program and is continuing to grow on her
success now if you guys also want to
learn how to crush it on social media
get your first paid clients and achieve
similar success to ivy then make sure
you check out our free masterclass right
here so that we can teach you how to do
that now with that out of the way let's
move on to the next mistake now let's
move on to mistake number two
so mistake number two is all about
diversification so the mistake is is
that you are not diversifying your
hashtags enough whether that's groups or
hashtag sizes and I talked a lot about
this in this video right here where I go
over the different hashtag sizes that
you need to consider but basically what
I mean by this is that a lot of times
people will do with their hashtags and
they'll do hashtag entrepreneur hashtag
mom hashtag Fitness hashtag girl hashtag
woman or whatever but you have to
realize that when you use those hashtags
they are in such a big competitive
search pool that you're likely not going
to rank at all for those tags on the
other side of things if you're using
hashtags that are way too niche and that
are under a hundred thousand hashtag
size pool every single time for every
hashtag all 25 or all 30 then you're
also not maximizing your reach as well
and you're basically maybe going to be
the only post that's gonna show up and
people are likely not even searching for
that tag and so here's a screenshot of
the hashtag sizes I recommend and the
percentages that you can test out to
start off but that at least is better
than you not diversifying at all so make
sure that you are diversifying your
hashtag sizes because that's gonna be
really important to make sure that you
are expanding your reach and that you
are making sure that you are
diversifying enough so that
even if let's say certain hashtags fail
the other hashtags can support so you
really want to diversify another thing
that you want to diversify is the groups
and so I talked about that again in this
video right here where I talked about
rotating hashtag groups and that's
really important because if you're just
using the same hashtag group regardless
if it performs over and over and over
again you are exhausting that group
you're not maximizing your reach or
putting all your eggs in one basket and
you are also potentially flagging spam
to Instagram so if you're constantly
posting let's say you post every day or
you post even five times five times a
week and you're using the same group
over and over and over again
Instagram might flag that as spam so you
want to make sure that you're rotating
between these hashtags and a little tip
that I like to do is instead of doing
the full 30 hashtags in the group I like
to do 25 just so that I'm kind of under
instagrams radar because sometimes a lot
of BOTS what they do is they will max
out all 30 hashtags use the same
hashtags over and over again and that's
where Instagram has more likelihood to
flag that as spam so just make sure that
you are optimizing it in that way as
well so that's the second mistake that I
see is not die first to find your
hashtag groups and your hashtag strategy
enough and so again make sure you check
out this video I go more in depth about
it and also download this Ruby if you're
interested to see more of those numbers
when it comes to hash tag
diversification that you can start off
with now the third mistake that I see is
copying other people without doing your
own research and this is really really
inspired by a comment that I actually
saw in one of my videos recently and
someone said you know what you can just
do you can just copy other people's hash
tags and then call it a day because then
you're you're piggybacking off of other
people's research and I really really
disagree with that statement because you
have no idea how much work and how much
time and the type of strategies that go
in to hash tag diversification and
hashtag strategy so let's say in my
program Gua spam Academy we go through a
very rigorous process that I developed
and that I created for my students in
order for them to get results and for
each student it's going to look very
very different
every business is going to have
different hashtags every student within
different account sizes might also have
very very different hashtags and so if
you're just blindly copying other
people's strategies without actually
thinking about why they're doing that
for their particular situation then you
might not reap any of the results that
they're getting anyways and you're also
not going to be able to truly optimize
your strategy because you didn't
actually do the work it's very similar
to let's say you cheat on an exam and
yeah cool you got the grade you're
cheating on the exam you didn't have to
study but when it actually comes to real
life and you have to do the work and do
the actual job you might not be able to
do it and you might not be able to
course-correct
and that's because you literally copied
other people's stuff and so this goes
beyond just hashtags it applies to
anything in business and in life is that
cheaters never win and so when you are
copying other entrepreneurs strategies
blindly you have no idea whether those
strategies are even working for them
okay so you might be even copying bad
strategies and you might not even know
it you have no idea why they chose to do
that strategy or if they even had a
choice or if they had a very unique
circumstance that causes them to use
that strategy you have no idea which is
why as an entrepreneur it is foolish
absolutely foolish to copy other
people's strategies without thinking
without understanding why those people
are doing it in the first place and
without actually testing it yourself and
seeing if it actually will work for you
and so I highly highly do not recommend
copying other people's stuff oh my god
there's like a weird guy that just like
stopped walking and start started
looking at me and I'm kind of getting
scared so I'm gonna walk the other way
but anyways moving on to the fourth
mistake that I see and that is when
you're only relying on hashtags for
growth and this is really really
inspired by the account list questions
that I get hey Vanessa you know I used
my hashtag groups in one post and I'm
not growing at all what's wrong there's
something wrong with the hashtag there's
something wrong with the strategy and
then I look at their account and their
bio isn't optimized their content isn't
good they don't even have an offer so
the hashtags aren't even attracting
prospects that will actually generate
sales for
business their pictures are blurry
they're not putting any effort
whatsoever in the content strategy at
all their positioning is off there are
so many other factors beyond just
hashtags that are actually gonna help
you grow help you attract prospects help
you make money online help you do all
these things hashtags are not the only
way for growth and even for me I'm not
using hashtags in my posts all the time
if anything I don't really use them at
all anymore because I have so many other
systems in place that help me get 4,000
new followers a month on my Instagram
and I talked about that in this video
right here I'm not relying on hashtags
for everything but having hashtags is
better than not having hashtags because
you are optimizing your host very
similar to let's say YouTube I'm putting
my keywords on my videos I'm optimizing
my keywords and everything like that but
that doesn't mean that every single
video of mine is going to go viral
because of keywords but is it better
that videos optimized with keywords yes
absolutely it's better to have it
optimized than not optimized but it
doesn't guarantee success every single
time that you do your videos that's
exactly why some of my videos will
perform really well because maybe the
content is better than usual people are
interested in it maybe the thumbnail is
better but it doesn't mean that every
single video of mine is gonna do that
and in fact I have a lot of videos that
don't perform as well as my other videos
and so that's the same principle when it
comes to Instagram strategy and when it
comes to hashtags specifically it's
really great to optimize think of it as
keywords but it's not gonna be what's
gonna help you and get a hundred
thousand followers per month right and
so if you guys are interested in
learning more about just things beyond
hashtags things beyond those things in
order to actually grow your accounts
start a business make money then
definitely attend my free training right
here I definitely want to make sure that
I'm offering this to you guys it's a 90
minute training way way more in depth
and it's gonna really help you
understand the ecosystem that you truly
need to build when it comes to actually
growing on Instagram and building
something that is longer lasting than
just a simple hashtag but anyways guys
those were the key mistakes that I see a
lot of people making when it comes to
their hashtag strategy
so while you wait for next week's video
make sure you also check out these two
videos right here also on top of that we
do have a new podcast now turn your
followers into clients and so if you
want way more in-depth business strategy
definitely check out the podcast as
always guys I appreciate you I hope you
guys have a great day a great week and a
great life and I will see you in the
next video bye guys