good spot on the sweet baby raised barbecue sauce here are the top 10 untold truths of sweet baby
rays this barbecue sauce has been around for years and lives by the motto the sauce is the boss well
let's just see about that i'll be the judge of that best-selling barbecue sauce all right the guy
said this was their best-selling thing by far even though we don't know for sure how much money the
company is worth today sweet baby raise is one of the highest selling barbecue sauces in the united
states it's even ahead of some of its bigger competitors such as craft kc masterpiece and stubs
and it has been for years on comparison sites such as statista it showed that sweet baby raise was
well above the competition in 2014 even higher in 2017 and again in 2020. the comparison site states
that sweet baby rays is the most popular barbecue sauce amongst consumers in the united states and
when the website did a poll asking customers which was their preferred sauce more than half
of the barbecue lovers surveyed said that they buy sweet baby raise on a regular basis is that
barbecue sauce when was i near barbecue sauce in other words they trust sweet baby rays for all of
their barbecuing needs tied for second place was craft original and kc masterpiece and coming in
third was heinz barbecue sauce considering that this company started in larry raymond's basement
and seen how downright competitive the sauce business is sweet baby ray's success was no small
feat they're expected to bring in over 900 million dollars in retail barbecue sauce sales in 2021
i like money turning up the heat yeah yeah turn up the heat everyone knows that sweet baby rays is
sweet it's not that much of a shock when you taste it for the first time it's literally in the name
larry raymond made it that way on purpose to match the name and also because many of the chefs he
consulted advised him to do so however there are still unsatisfied people who go on twitter or on
websites like reddit and complain about the fact that it has no real flavor other than being sweet
but even if it's sweet that doesn't mean that there shouldn't be a little bit of a kick to it
so it's that fall gives it a little kick in order to turn up the heat the company adds mcilheny's
tabasco from avery island louisiana which gives it that blend of sweet hot and smoke the addition
of tabasco gives the sauce a little acidity from the vinegar as well as a mid-level spicy heat from
the capsicum fruitisn's peppers which is just a fancy way of saying tabasco peppers according
to dave raymond the flavor profile of sweet baby rays is meant to complement the food it's used on
not dominated apparently using the sauce straight from the fridge makes it spicier
if you want it to be a little bit milder wait for it to get to room temperature
too spicy so much sauce that is awesome sauce
undoubtedly the brand has come a long way since larry raymond entered his first rib fest
over the past 30 years sweet baby rays has grown to accommodate more than 20 different sauces
nowadays they even have two different lines of sauces one for wings and one for barbecue
you know because one type of sauce is never good enough for your barbecues some of their newer
sauces include sweet and spicy barbecue sauce and hickory and brown sugar barbecue sauce some
of them even seem to draw inspiration from the rest of the globe with selections like jamaican
jerk wing sauce and korean barbecue and wing sauce don't worry though classics like nashville
hot sauce and honey barbecue sauce are still available for purchase your favorites are safe
oh thank god on their website they state that one of the challenges they've had is staying close to
their roots but that they're doing their best to create the best sauce possible for their customers
it's amazing what started in larry raymond's basement is now found at backyard barbecues
baseball games and grocery chains all over the country and if that isn't the american dream
well what is that's the american dream branching off now what even though the raymond sold the
company they were far from done with the food industry as part of the terms of sale to ken's
foods the brothers kept the rights to sweet baby ray's name which means that they can still
capitalize on name recognition even though they were done with sauce making they still wanted to
have something to do so they created a catering company as well as a restaurant barbecue sauce
the same year sweet baby raise was sold back in 2005 dave raymond decided to open up a barbecue
restaurant then in 2010 he bought true cuisine catering adding to the sweet baby raised barbecue
catering company he brought on his nephew deuce raymond and released his line of barbecue sauces
deuces wild barbecue sauces combined the business is called sbr events group perhaps unsurprisingly
dave raymond's new company still works with sweet baby race sbr events group promotes the sweet
barbecue sauce along with deuces wild barbecue sauces the home of sweet baby ray website talks
about dave's former sauce business and a good life though it has no mention of larry raymond what
does it say about me you're not in it top sellers i was selling garbage to garbagemen and making
cash hand over fist even though the raymonds found fame and fortune in barbecue sauce dave raymond
discourages anyone from trying to do the same this is due to the intensely competitive nature
of the sauce industry who would have thought because of the other big brands it's becoming
more and more difficult for sweet baby rays to get prime shelf space at popular grocery stores which
means they've had to resort to creating a bunch of new flavors to keep their customers interested
surprisingly despite all of these new flavors only two of their sauces really see regular
success in 2012 raymond told the food republic that the only flavors that do well nationally
are the original and the sweet and spicy i have original no flavor and whole wheat no flavor
everything else those creative sauces that were carefully designed by everyone in the company
are simply there to take up retail shelf space even other large producers like craft
or kc masterpiece do the same thing apparently gaining more shelf space or just keeping the
shelf space they do have is a constant battle and the top priority of sauce brand owners
can we really blame fans for prioritizing the original and sweet and spicy flavors though
according to various restaurant industry magazines which analyzed a plethora of restaurant menus
sweet barbecue sauce is among the fastest growing flavors this sweet barbecue sauce even landed
sevens in popularity just ahead of alabama white sauce and behind honey barbecue flavor honey
barbecue yes so um with the egg these are good from a basement to a multi-million dollar business
this is about growing our family business sweet baby rays did really well for itself in a short
amount of time speaking to a chicago wedding guide son of larry raymond deuce raymond gave the public
some insight as to how much the company has grown since it was started nearly 40 years ago he told
the guide that his father and uncle started with only two thousand dollars and a dream what brings
you here i have a dream in just 20 years their small sauce company was sold for 30 million
dollars after 20 more years sweet baby raise has grown from a 30 million dollar brand to a 600
million dollar brand since sweet baby raise was a private company before it sold and ken's foods
the company that bought it is a private company as well it's hard to get hard data on sales numbers
however dave raymond put the ballpark value of the sweet baby raised sauce brand in the 560 million
dollar range when he appeared in a short 2016 documentary why make trillions when we could make
a saucy beginning oh she is a saucy mama developed in the early 1980s by chicago brothers dave and
larry raymond sweet baby rays didn't start off as a company one of the brothers larry was a young
restaurateur before he even thought about going into the sauce business even though he didn't have
the experience to back up his sauce-making mission what he did have was a killer family recipe around
1982 he started playing around with this recipe just to see how close to perfection he could get
it after three years of tinkering he entered a local barbecue competition called the mike
royko rib fest at the time it was the largest rib cook-off in the country challenge accepted cook
off later today in the courtyard larry didn't win the first time but he didn't let that get to him
for the next four years he kept entering the competition the last time he competed he placed
second out of 700 contestants this was all the proof the raymond brothers needed to confirm that
their sauce was indeed something to be admired and so in 1986 a larry and dave raymond as
well as a childhood friend mike o'brien made the fateful decision to incorporate their sauce into
a business just go and start a business behind the name i'm sure my listeners would love to know the
story behind that name have you ever wondered why it was called sweet baby rays in the first place
well according to dave raymond they already had a name in mind before they started their company
the sauce was apparently named after dave raymond's childhood nickname which was you guessed
it baby ray he grew up on chicago's west side and playing sports was essential for him to keep out
of trouble so he picked up a basketball and it had a huge impact on his life i'm playing basketball
according to an interview he did in a short documentary one day dave's team had to play
against a much more intimidating team during practice he made a fancy move
and one of his teammates said hey that's sweet baby ray and the name stuck when larry entered the
rib fest he did so under his brother's nickname he knew what he wanted to name the company so he
intentionally made his sauce a little on the sweet side pretty sweet sauce in there hey ace
sweet baby raise was sold in 2005. fun fact it's the reason we're selling the company what from
the time the brothers started the company in 1986 to the time they sold it in 2005 the company had
grown to a 30 million dollar business their growth was definitely helped by their local reputation
and by 2005 their company had grown to new heights which resulted in it being bought by ken's foods
a massachusetts-based company which is best known for its salad dressing larry raymond's son deuce
raymond told the blog that the buyout was due to the success of a company that rose from the bottom
a perfect example of the american dream isn't that the american dream the raymond family is extremely
proud of their sauce empire in 2019 deuce bragged that sweet baby raise is the best-selling barbecue
sauce in retail history and that it sells more than the next seven sauces combined
the buyout was a win-win situation no matter where you live in the united states you can
easily access the iconic flavor of sweet baby rays and since ken's foods has been around since 1958
you know that your favorite barbecue sauce isn't going anywhere anytime soon the sweet baby
ray's original as well as its other flavors kept the motto of the sauce is the boss and who are we
to argue with that can't argue with that healthier options eat healthier you too julius it's probably
unsurprising that as delicious as this sauce might be there's really no way it's good for
you in fact on many websites that talk about dietary health they state loud and clear that
sweet baby raise is something to stay away from it seems as though the brand heard the chatter though
because in 2020 the brand released a low calorie low carb no sugar added version of their original
and hickory flavored barbecue sauces the sauce has just one gram of sugar and one carb which
is great for those barbecue fans who want to keep up their health conscious lifestyle
even though the word sweet is built into the name this changeup shows that the company is willing
to listen to its customers and make adjustments according to their wants and needs my customers
need to see that little label looking them right in the eye according to their website 14 wings and
barbecue sauces are gluten free and out of the 20 available sauces 15 are kosher certified however
even though they've made some changes that doesn't mean they're ditching their signature flavor
if you look closely at the barbecue sauce ingredients you'll notice that there is at
least some presence of sweetener allulose a low calorie sugar originally from wheat is the fourth
ingredient right ahead of salt and sucralose splenda is in the category of ingredients that
make up two percent or less of the product so if you want to stay away from those ingredients
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